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Jiangsu Satellite TV is one of the top ten TV media. It is out of the national provincial satellite TV channels with its unique emotional positioning. It mainly promotes three columns of news / variety / TV series. Relying on the trump card variety show "if you are the one", it is deeply loved by the audience. Jiangsu Satellite TV is the channel of the star of Jiangsu Radio and Television General Station (Group). In its program, Jiangsu Satellite TV fully emphasizes the happiness of the world, integrates the strong local characteristics of Jiangsu with the characteristics of modern media, and becomes a window to display the economic and cultural development of Jiangsu for the whole country and the world. With the modern sense, media sense, information sense and Jiangsu cultural flavor, the distinctive features of Jiangsu Modern TV media are formed. With the reasonable division of news section, entertainment section and TV play section, the channel clearly presents the three popular column forms of news, variety show and TV play to the national audience, and becomes a new TV force of great concern in the national satellite TV channel The media position in line with the status of Jiangsu as a major province of economy, culture and education. In 2008, the coverage work of Jiangsu Satellite TV entered the strategic stage of "strengthening and expanding the foundation". On the basis of maintaining and consolidating all the effective coverage of 35 central cities in the country, it began to check and fill the gaps on the one hand, and on the other hand, it mainly focused on channel construction, which will further expand the advantages of strong influence among regions with strong consumption power and business groups.

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