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Shaanxi satellite TV is a provincial satellite channel approved by the State Administration of radio, film and television and officially launched on March 18, 1997. Shaanxi satellite TV, with the basic communication concept of "people in the world, experience China", is a TV communication platform that can radiate the whole world. At present, Shaanxi satellite TV has achieved coverage of 31 provincial capitals and municipalities directly under the central government, landing in more than 290 of the 333 cities in the country. It also landed in Hong Kong, Macao, Australia, New Zealand, Europe and the United States. The number of viewers reached 800 million. In the era of knowledge economy, "creativity and copyright" as the core competitiveness, we have created the "independent producer, independent planner, independent manager system", "intellectual property sharing strategy" and "strategic partner plan" independently National and even global high-quality talent resources, program resources, project resources docking and in-depth cooperation. In terms of market operation, Xi'an headquarters, Beijing production base and think tank "Huaxia Culture Research Institute", Shanghai, Guangzhou and Northern Shaanxi offices, as well as overseas liaison agencies such as Europe, the United States, Japan and Australia, are established to form a new strategic operation pattern and realize the nationwide and global communication and operation of Shaanxi satellite TV. Shaanxi satellite TV takes a global perspective, focuses on the whole country and is based on Shaanxi Fengfeng We should take advantage of cultural resources, march into the cultural industry, transform the advantage of cultural resources into the advantage of economic growth, and realize the leap forward development.

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