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丰田是世界十大汽车工业公司之一，全球最大的汽车公司，丰田喜一郎1933年在丰田自动织机制作所成立汽车部，1937年汽车部正式从丰田自动织机制作所中独立出来，成立丰田汽车工业公司。早期的丰田牌、皇冠、光冠、花冠汽车名噪一时，近来的克雷西达、凌志豪华汽车也极负盛名。TOYOTA在汽车的销售量、销售额、知名度方面均是世界三强公司之一。TOYOTA生产包括一般大众性汽车、高档汽车、面包车、跑车、四轮驱动车、商用车在内的各种汽车。

丰田标志

TOYOTA标志的含义(1989年10月设定)

此标志发表于1989年10月，TOYOTA创立50周年之际，设计的重点是椭圆形组成的左右对称的构成。椭圆是具有两个中心的曲线，表示汽车制造者与顾客心心相印。并且，横竖两椭圆组合在一起，表示丰田(TOYOTA)的第一个字母T。背后的空间表示TOYOTA的先进技术在世界范围内拓展延伸，面向未来，面向宇宙不断飞翔。

丰田创立

丰田创始人为丰田喜一郎。1895年，丰田喜一郎出生于日本，毕业于东京帝国中学工学部机械专业。1929年底，丰田喜一郎亲自考察了欧美的汽车工业。1933年，在“丰田自动织布机制造所”设立了汽车部。丰田喜一郎的同学隈部一雄从德国给他买回一辆德国DKW牌前轮子驱动汽车，经过两年的拆装研究，终于1935年8月造出了一辆GI牌汽车。该车是二冲程双缸，木制车身，车顶用皮革缝制。
1934年，丰田喜一郎决定创立汽车生产厂。1937年成立了“丰田汽车工业株式会社”，地址在爱知县举田盯，初始资金1200万日元，员工300多人。

1936年底至1937年初，丰田制造的卡车因质量差销售一直不景气。日本发动了侵华战争后，陆军大批采购卡车，丰田公司的所有库存车一售而空，丰田公司赚了大钱。

1950年4月，丰田汽车乐售公司成立，1950年6月，朝鲜战争爆发，美军46亿美元的巨额订货，丰田迅速发展起来。1952年3月27日，丰田喜一郎因一时激动而脑溢血去世。1974年，丰田与日野、大发等16家公司组成了丰田集团，同时与280多家中小型企业组成协作网。1982年7月，丰田汽车工业公司和丰田汽车销售公司重新合并，正式更名为丰田汽车公司。

丰田的产品范围涉及汽车、钢铁、机床、电子、纺织机械、纤维织品、家庭日用品、化工、建筑机械及建筑业等。1993年，总销售额为852.83亿美元，位居世界工业公司第5位。全年生产汽车445万辆，占世界汽车市场的9.4%。2006年，丰田的全球汽车销量为880.8万辆。

丰田在中国

在中国，丰田同样基于“通过汽车，创造富裕社会”这一企业理念，在努力为顾客提供高质量的汽车产品和优质服务的同时，广泛开展各项社会贡献活动，努力为中国社会的发展做出贡献。

在事业发展方面，丰田积极参与在中国的整车、发动机及汽车配套设施的相关事业。在国家政策的支持下，丰田分别与第一汽车集团和广州汽车集团合作，截止目前，已在天津、广州、成都、长春合资建立了6个整车工厂和4个发动机工厂，推出了包括混合动力车PRIUS普锐斯、CAMRYHEV凯美瑞·尊瑞在内的15款深受中国用户喜爱的车型。此外，丰田在中国的进口车事业也顺利开展，截止到2013年10月，已经引进了7款丰田品牌进口车车型和包括5款混合动力车型在内的17款雷克萨斯品牌车型。

至此，丰田已在中国的8个省和直辖市设立了9家独资公司、12家合资公司和4家代表处，有35,000余名中国员工在生产、销售和售后服务等各相关领域为中国的汽车工业和汽车市场的发展积极贡献着力量。同时，丰田以“环境保护”、“交通安全”和“人才培养”为中心，积极开展扎根于中国的各项社会贡献活动，努力融入中国社会，为中国经济和社会的和谐发展做出贡献，力争成为受中国社会认可和信赖的优秀企业公民。

Toyota is one of the top ten automobile industry companies in the world and the largest automobile company in the world. In 1933, Yoshiro Toyoda established the automobile department in the Toyota automatic loom Manufacturing Institute. In 1937, the Automobile Department officially separated from the Toyota automatic loom Manufacturing Institute and established the Toyota automobile industry company. The early Toyota, crown, GuangGuan and corolla cars are well-known, and the recent krisida and Lexus luxury cars are also well-known. Toyota is one of the top three companies in the world in terms of sales volume, sales volume and popularity. Toyota produces all kinds of cars, including general Volkswagen, high-end cars, vans, sports cars, four-wheel drive vehicles and commercial vehicles. The meaning of Toyota logo Toyota logo (set in October 1989) this logo was published in October 1989, on the 50th anniversary of the founding of Toyota, the design focus is the left and right symmetrical composition of the oval composition. An ellipse is a curve with two centers, indicating that the car maker and the customer are close to each other. In addition, two ellipses are combined horizontally and vertically to represent the first letter T of Toyota. The space behind indicates that Toyota's advanced technology is expanding and extending in the world, facing the future and the universe. Toyota founded Toyota founder Yoshiro Toyoda. In 1895, Yoshiro Toyoda was born in Japan and graduated from the Department of engineering, imperial high school, Tokyo, majoring in machinery. At the end of 1929, Yoshiro Toyoda personally inspected the automobile industry in Europe and America. In 1933, the automobile department was established in "Toyota automatic weaving mechanism manufacturing Institute". Koichiro Toyoda's classmate, Kuma, bought him a DKW front wheel drive car from Germany. After two years of disassembly and assembly research, he finally built a GI car in August 1935. The car is a two-stroke, two cylinder, wooden body with a leather roof. In 1934, Yoshiro Toyoda decided to establish an automobile factory. In 1937, "Toyota Automobile Industry Co., Ltd." was established in Aichi County, with an initial capital of 12 million yen and more than 300 employees. From the end of 1936 to the beginning of 1937, the sales of trucks made by Toyota were stagnant due to poor quality. After Japan launched the war of aggression against China, the army purchased a large number of trucks, and Toyota made a lot of money when all its stock cars were sold out. In April 1950, Toyota Motor happy sale company was founded. In June 1950, the Korean War broke out, and the US army made a huge order of 4.6 billion US dollars. Toyota developed rapidly. On March 27, 1952, Yoshiro Toyoda died of cerebral hemorrhage due to a temporary excitement. In 1974, Toyota formed Toyota group with 16 companies such as Hino and Dafa, and formed a cooperation network with more than 280 small and medium-sized enterprises. In July 1982, Toyota Motor Industry Company and Toyota Motor Sales Company were re merged and officially renamed as Toyota Motor Company. Toyota's products range from automobile, steel, machine tools, electronics, textile machinery, fiber fabrics, household daily necessities, chemical industry, construction machinery and construction industry. In 1993, the total sales volume was US $85.283 billion, ranking the 5th in the world industrial company. In the whole year, 4.45 million automobiles were produced, accounting for 9.4% of the world automobile market. In 2006, Toyota sold 8.88m vehicles worldwide. In China, Toyota is also based on the enterprise concept of "creating a wealthy society through automobiles". While striving to provide customers with high-quality automobile products and high-quality services, it also extensively carries out various social contribution activities and makes contributions to the development of Chinese society. In terms of business development, Toyota actively participates in the related businesses of complete vehicles, engines and auto supporting facilities in China. Under the support of national policy, Toyota cooperates with first automobile group and Guangzhou automobile group respectively. Up to now, it has established 6 complete vehicle factories and 4 engine factories in Tianjin, Guangzhou, Chengdu and Changchun, and launched 15 models that are popular with Chinese users, including hybrid Prius Prius and camryhev Camry zunrui. In addition, Toyota's import vehicle business in China has also been carried out smoothly. As of October 2013, it has introduced 7 Toyota brand import vehicle models and 17 Lexus brand models including 5 hybrid models. So far, Toyota has established 9 wholly-owned companies, 12 joint ventures and 4 representative offices in 8 provinces and municipalities directly under the central government in China, with more than 35000 Chinese employees actively contributing to the development of China's auto industry and auto market in various related fields such as production, sales and after-sales service. At the same time, with "environmental protection", "traffic safety" and "talent training" as the center, Toyota actively carries out various social contribution activities rooted in China, strives to integrate into Chinese society, makes contributions to the harmonious development of Chinese economy and society, and strives to become an excellent corporate citizen recognized and trusted by Chinese society.

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