北发图书网品牌怎么样 申请店铺

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北京北发电子商务股份有限公司（以下简称北发图书网——www.beifabook.com）是在北京市委宣传部的全力支持和正确领导下，由北京发行集团按照《北京市“十一五”时期文化创意产业发展规划》的要求，顺应信息时代发行业与互联网融合的趋势，做大做强发行主业，实现跨越式发展的一项重大实践项目。北发图书网依托北京台湖出版物会展贸易中心的优势资源和北京市新华书店64年的良好信誉，汇集了全国60万种优秀出版物。以图书、音像制品及电子出版物销售为主，集网上购书、在线阅读、行业信息发布等功能于一体的大型国有图书销售专业网站。北发图书网下设北京图书大厦、王府井书店、中关村图书大厦、亚运村图书大厦网上书店等8家分网站，充分发挥北京发行集团在网上图书经营的整体优势。北发图书网于2007年11月开通运营，注册资本2000万元。

北发图书网的定位是“以出版物销售业务为主，以行业内权威信息发布为辅。”具有三大特点：首先，卖书与读书相结合，使读者有更好的购书体验；其二，依托北京台湖出版物会展贸易中心的平台资源优势，具有品种全，到货快，质量优；其三，具有国内著名四大书城和新华书店信誉做支撑，从而壮大网上经营的整体实力和影响力、竞争力。北发图书网坚持以读者为中心，以市场为导向，采取灵活多变的营销手段和价格策略，突出市场意识、竞争意识、销售意识、效益意识、品牌意识。突出“信息反映灵敏，上线速度快捷，营销手段灵活，服务信誉最佳。”北发图书网的目标是努力打造成为全国最强的图书类专业网站，建立北京发行集团在网上经营领域的主导地位。

Beijing Beifa e-commerce Co., Ltd. (hereinafter referred to as beifa.com) is under the full support and correct leadership of the Publicity Department of the Beijing Municipal Committee of the CPC. Under the requirements of the 11th Five Year Plan for the development of cultural and creative industries in Beijing, Beijing distribution group complies with the trend of the integration of the development industry and the Internet in the information age and makes its main business bigger and stronger , a major practical project to achieve leapfrog development. Relying on the advantage of Beijing Taihu publications exhibition trade center and the good reputation of Beijing Xinhua Bookstore for 64 years, Beifa books network has collected 600000 excellent publications in China. It is a large-scale state-owned professional book sales website, which mainly sells books, audio-visual products and electronic publications, and integrates the functions of online book purchase, online reading, industry information release, etc. Beifa book network has 8 sub websites, including Beijing Book Building, Wangfujing bookstore, Zhongguancun book building, and online bookstore of Asian Games Village Book Building, to give full play to the overall advantages of Beijing Publishing Group in online book management. Beifa book network opened in November 2007 with a registered capital of 20 million yuan. The positioning of Beifa book network is "to focus on publication sales business, supplemented by authoritative information release in the industry." It has three characteristics: first, the combination of selling books and reading books enables readers to have a better experience of purchasing books; second, relying on the platform resource advantages of Beijing Taihu publication Exhibition Trade Center, it has a full range of products, fast delivery and excellent quality; third, it has the reputation of four famous book cities and Xinhua bookstore as the support, so as to strengthen the overall strength, influence and competitiveness of online business 。 Beifa Book Network insists on taking readers as the center, market as the guide, adopting flexible marketing means and price strategy, highlighting market awareness, competition awareness, sales awareness, benefit awareness and brand awareness. Highlight "sensitive information, fast online speed, flexible marketing means, best service reputation." The goal of Beifa book network is to strive to become the strongest professional book website in China, and establish the leading position of Beijing distribution group in the field of online business.

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