Hoegaarden福佳品牌怎么样 申请店铺

福佳白啤酒（Hoegaarden）是比利时的啤酒品牌，以专门制作传统风味的比利时白啤酒（Witbier）而闻名。由比利时人皮耶·塞利斯（Pierre Celis）于1966年创立的豪格登酒厂现今是另一个比利时啤酒品牌时代啤酒（Stella Artois）的子品牌，而后者则是酒业集团安海斯-布什英博（Anheuser-Busch InBev）的一部分。

豪格登酒厂所在地—比利时城镇胡哈尔登（Hoegaarden），早自中世纪时，就已经在当地修道院僧侣的协助下，建立起传统的啤酒制造产业。当地所盛行的是一种利用布拉奔（Brabant）地区盛产的小麦为主原料，并使用上发酵工法为基础，以香料调味的比利时白啤酒。但该产业在20世纪开始式微，当地酒厂Tomsin于1957年关闭。原本曾在Tomsin酒厂工作过、酒厂关闭后以送牛奶为业的塞利斯为了恢复独特的福佳口味，以10年时间钻研配方。并在1966年时在自己的仓库里建立了一个小酒厂。他使用水、酵母、小麦、蛇麻草、香菜及库拉索橙皮等材料去酿制啤酒，并将他的啤酒品牌命名为“De Kluis”（弗拉芒语中意指“修道院”）。随着需求的增长，塞利斯于1980年代初期收购了Hougardia蒸馏厂，并将之改为啤酒厂。由于塞利斯自诩为胡哈尔登啤酒产业的正统传人，因此在豪格登啤酒的标签上，都可以见到“1445年”的字样（相传当地的啤酒制造渊源可以回溯到的年份）。

在经历1985年的一场火灾后，比利时多间酒厂均向福佳提供协助，其中比利时较大的啤酒厂时代啤酒（本身是英特布鲁Interbrew集团的一部份，该集团在与巴西的AmBev合并后改名为英博集团，InBev）向福佳提供贷款重建酒厂。有了庞大资金的挹注酒厂的营运大幅成长，但在同时塞利斯也逐渐感受到Interbrew透过债权的持有向他施压，改变啤酒配方以迎合市场。1987年时，塞利斯决定把福佳酒厂的全部股权出售，举家搬至美国德克萨斯州的奥斯汀，另行开设塞利斯酒厂（Celis Brewery），继续沿用原有配方，出产正宗的福佳酒。

在中国，公司专注于可持续性发展，并在品牌优化、产品创新、生产技术、品质管理、成本控制、人才培养、公司文化建设等各个方面，力求可持续发展。同时，为实现酿造更美好世界的梦想，百威英博积极履行企业社会责任实践。

Hoegaarden is a Belgian beer brand, which is famous for its traditional flavor of witbier. Haugeden winery, founded in 1966 by Pierre celis, a Belgian, is now a sub brand of Stella Artois, another Belgian beer brand, which is part of Anheuser Busch InBev, a wine group. The town of Hoegaarden in Belgium, where the winery is located, has established a traditional beer manufacturing industry with the help of local monks since the middle ages. The local prevailing is a Belgian White beer, which mainly uses wheat produced in Brabant area as the main raw material, and based on the fermentation process, flavored with spices. But the industry began to decline in the 20th century, when tomsin, the local distillery, closed in 1957. Celis, who used to work in tomsin distillery and worked in milk delivery industry after the closure of the distillery, spent 10 years researching the formula to restore the unique taste of Fujia. In 1966, he set up a small winery in his warehouse. He used water, yeast, wheat, hops, coriander and Curacao orange peel to make beer, and named his beer brand dekluis. As demand grew, Thales acquired hougardia distillery in the early 1980s and converted it into a brewery. As SELIS claims to be the orthodox descendant of the huhalden beer industry, the words "1445" can be seen on the label of hogden beer (it is said that the local beer manufacturing origin can be traced back to the year). After a fire in 1985, many breweries in Belgium provided assistance to Fujia. Among them, time brewery, a larger brewery in Belgium (itself part of InBev group, renamed InBev after merging with ambev in Brazil), provided loans to Fujia to rebuild the brewery. The operation of the winery has grown greatly with the help of huge capital, but at the same time, Celeste gradually felt that Interbrew had put pressure on him through the holding of creditor's rights, and changed the beer formula to cater to the market. In 1987, celis decided to sell all the shares of Fujia distillery, and moved the family to Austin, Texas, USA. In addition, celis brewery was established to continue to use the original formula to produce authentic Fujia wine. In China, the company focuses on sustainable development and strives for sustainable development in brand optimization, product innovation, production technology, quality management, cost control, talent training, corporate culture construction and other aspects. At the same time, in order to realize the dream of making a better world, AB InBev actively fulfills its corporate social responsibility practice.

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