JD京东品牌怎么样 申请店铺

京东于2004年正式涉足电商领域。2015年，京东集团市场交易额达到4627亿元，净收入达到1813亿元，年交易额同比增长78%，增速是行业平均增速的2倍*。京东入榜2016《财富》全球500强，成为中国首家、唯一入选的互联网企业，也是中国收入规模最大的互联网企业。截至2015年12月31日，京东集团拥有近11万名正式员工，业务涉及电商、金融和技术三大领域。

2014年5月，京东集团在美国纳斯达克证券交易所正式挂牌上市，是中国第一个成功赴美上市的大型综合型电商平台，并成功跻身全球前十大互联网公司排行榜，2015年7月，京东凭借高成长性入选纳斯达克100指数和纳斯达克100平均加权指数。

京东商城

京东商城目前已成长为中国最大的自营式电商企业，2015年第三季度在中国自营式B2C电商市场的占有率为56.9%*。京东商城致力于为消费者提供愉悦的在线购物体验，自2004年成立以来，坚持“正品行货”的理念，对假货零容忍；采取六大品控措施，保障正品，大量品牌直供，从源头杜绝假货。通过内容丰富、人性化的网站和移动客户端，京东商城以富有竞争力的价格，提供具有丰富品类及卓越品质的商品和服务，以快速可靠的方式送达消费者，并且提供灵活多样的支付方式。京东商城致力于打造一站式综合购物平台，服务中国亿万家庭，3C事业部、家电事业部、消费品事业部、服饰家居事业部、生鲜事业部和新通路事业部六大部门领航发力，覆盖用户多元需求。同时，京东商城还为第三方卖家提供在线销售平台和物流等一系列增值服务。

京东拥有中国电商领域规模最大的物流基础设施；通过完善布局，京东将成为全球唯一拥有中小件、大件、冷藏冷冻仓配一体化物流设施的电商企业。截至2016年3月31日，京东在全国范围内拥有7大物流中心，运营了209个大型仓库，拥有5987个配送站和自提点，覆盖全国范围内的2493个区县，仓储设施占地面积约430万平方米。京东专业的配送队伍能够为消费者提供一系列专业服务，如：211限时达、次日达、夜间配和2小时极速达，GIS包裹实时追踪、售后100分、快速退换货以及家电上门安装等服务，保障用户享受到卓越、全面的物流配送和完整的“端对端”购物体验。京东智能物流持续创新，“亚洲一号”现代化物流中心是当今中国最大、最先进的电商物流中心之一，目前已有6座“亚洲一号”投入使用；京东物流实验室开始测试无人机送货，为农村电商配送提速。

2014年3月京东与腾讯达成了战略合作，全面推进移动社交电商新模式的发展，成为全球移动社交的积极探索者和实践者。目前，京东已经形成了手机客户端、微信购物、手机QQ购物组成的完整移动购物布局。2016年第一季度通过移动端渠道完成订单量约占总完成订单量的72.4%，同比增长超过160%。

2015年，京东加速渠道下沉，大力发展农村电商，推进3F战略，即工业品进农村战略(FactorytoCountry)、农村金融战略(FinancetoCountry)和生鲜电商战略(FarmtoTable)，已初见成效。截至2016年4月22日，京东已经开设约1400家“县级服务中心”和近1400家“京东帮服务店”；拥有约20万名乡村推广员，服务20万行政村；地方特产馆特产店已达到700多家，京东农资电商的合作涉农企业已达到200多家；已授权的京东农资服务中心达到65家，乡村白条推广员累计授信人数5.7万余人，乡村白条农户累计授信1.2万人。

京东到家

京东到家于2015年3月正式独立运营，是京东集团2015年重点打造的O2O生活服务平台，是基于传统B2C模式向高频领域的重要提升。2016年4月，“京东到家”与中国最大的众包物流平台“达达”合并，成立新公司。通过整合双方的众包物流体系，新公司将为中国的零售商，服务供应商和O2O企业提供低价的物流服务，并提升效率。物流业务将继续使用“达达”品牌。O2O超市平台将继续使用“京东到家”品牌，专注于定位移动电商领域，通过与线下商超和便利店的合作，打造便捷和高品质的购物体验。

跨境电商

京东在跨境进出口业务方面都制定了详细的发展规划，全面加速国际化进程。

在进口业务方面，成立了“京东全球购”平台。目前，已开设的国家馆有“欧洲馆”、“韩国馆”、“日本馆”、“澳洲馆”、“美国馆”、“加拿大馆”、“新西兰馆”；已开设的地区馆有“台湾地区馆”和“香港地区馆”，中国消费者足不出户即可享受全球优质商品。

在出口业务方面，京东的多语言全球售跨境贸易平台en.jd.com，致力于满足全球用户需求，立足全球供应链，以“全球化+本地化”模式带动海量“中国好商品”与“中国好商家”走出去。目前已在俄罗斯、印度尼西亚展开布局。

京东金融

京东金融集团，于2013年10月开始独立运营，定位为金融科技公司。京东金融依托京东生态平台积累的交易记录数据和信用体系，向社会各阶层提供融资贷款、理财、支付、众筹等各类金融服务。夯实金融门户基础，并依托京东众创生态圈，为创业创新者提供全产业链一站式服务。

京东金融现已建立七大业务板块，分别是供应链金融、消费金融、众筹、财富管理、支付、保险、证券。京东金融APP，为用户提供了“一站式金融生活移动平台”，涵盖了目前理财加消费的金融产品。

2016年1月16日，京东金融已和由红杉资本中国基金，嘉实投资和中国太平领投的投资人完成具有约束力的增资协议签署，融资66.5亿人民币。此轮融资对京东金融的交易后估值为466.5亿人民币。

京东技术

京东是一家业务与技术双导向的公司，从成立伊始，就投入大量资源开发完善可靠、能够不断升级、以电商应用服务为核心的自有技术平台。
技术对京东的价值可以总结为业务保障和技术突破两个方面。业务保障包括基础保障、平台保障和安全保障，能够支持京东的高速顺畅运营，应对618、双11等电商大促的海量订单压力。在完成业务保障的基础上，技术突破会给京东带来更高的运行效率和更多的商业机会。目前京东的技术突破有相当的比重是从大数据中产生的，比如大数据能帮助我们让用户体验更好、运营效率更高，完成个性化推荐搜索、自动补货、自动定价等应用；同时，京东云在完成全面京东业务运营支撑的同时，会成为京东对外提供技术、方案服务的核心，京东将自身的技术、资源和经验全面云化输出，帮助政府、行业用户迅速走上“互联网+”进程。

国民企业

京东致力于成为一家为社会创造最大价值的公司。经过13年砥砺前行，京东在商业领域一次又一次突破创新，取得了跨越式发展。与此同时，京东不忘初心，积极履行企业社会责任，在就业、纳税、全球化等方面不断为社会做出贡献。2015年，京东提出要成为一家真正的“国民企业”，并以此为长远目标，努力将京东打造成为一家让国人为之自豪的伟大企业。

Jingdong formally set foot in the field of e-commerce in 2004. In 2015, the market trading volume of JD group reached 462.7 billion yuan, and its net income reached 181.3 billion yuan. The annual trading volume increased 78% year on year, twice the average growth rate of the industry *. Jingdong has been listed in the Fortune Global 500 in 2016, becoming the first and only Internet enterprise selected in China, and also the largest Internet enterprise in China. As of December 31, 2015, Jingdong group has nearly 110000 regular employees, and its business involves three major fields of e-commerce, finance and technology. In May 2014, Jingdong group was officially listed on the Nasdaq Stock Exchange of the United States. It is the first large-scale comprehensive e-commerce platform in China to successfully go to the United States for listing, and successfully ranked among the top ten Internet companies in the world. In July 2015, Jingdong was selected into the Nasdaq 100 index and Nasdaq 100 average weighted index by virtue of its high growth. Jingdong Mall now has grown into the largest self-supporting e-commerce enterprise in China. In the third quarter of 2015, the market share of self-supporting B2C e-commerce in China was 56.9% *. Jingdong Mall is committed to providing consumers with a pleasant online shopping experience. Since its establishment in 2004, it has adhered to the concept of "selling authentic goods" and zero tolerance for fake goods. It has taken six major quality control measures to guarantee authentic goods and a large number of brands are directly supplied to eliminate fake goods from the source. Through rich and user-friendly websites and mobile clients, Jingdong Mall provides products and services with rich categories and excellent quality at competitive prices, which can be delivered to consumers in a fast and reliable way and provide flexible and diverse payment methods. Jingdong Mall is committed to building a one-stop comprehensive shopping platform to serve hundreds of millions of Chinese families. Six departments, namely 3C business department, home appliance business department, consumer goods business department, clothing and home furnishing business department, fresh food business department and new channel business department, are leading the way, covering multiple needs of users. At the same time, Jingdong Mall also provides a series of value-added services such as online sales platform and logistics for third-party sellers. Jingdong has the largest logistics infrastructure in the field of e-commerce in China; by improving the layout, Jingdong will become the only e-commerce enterprise in the world with integrated logistics facilities for small and medium-sized, large-sized, refrigerated and refrigerated warehouses. As of March 31, 2016, Jingdong has 7 logistics centers nationwide, 209 large warehouses, 5987 distribution stations and self delivery points, covering 2493 districts and counties nationwide, with storage facilities covering an area of about 4.3 million square meters. Jingdong's professional distribution team can provide consumers with a series of professional services, such as 211 time limited, next day's delivery, night time distribution and 2-hour fast delivery, GIS package real-time tracking, after-sales 100 points, quick return and home appliance installation and other services, so as to guarantee users to enjoy Zhuoyue, comprehensive logistics distribution and complete "end-to-end" shopping experience. Jingdong intelligent logistics continues to innovate, and the "Asia 1" modern logistics center is one of the largest and most advanced e-commerce logistics centers in China. At present, six "Asia 1" have been put into use; Jingdong Logistics Laboratory has begun to test the delivery of drones to speed up the distribution of rural e-commerce. In March 2014, JD and Tencent reached a strategic cooperation to comprehensively promote the development of new models of mobile social e-commerce and become active explorers and practitioners of global mobile social networking. At present, JD has formed a complete mobile shopping layout composed of mobile client, wechat shopping and mobile QQ shopping. In the first quarter of 2016, the number of orders completed through mobile channels accounted for about 72.4% of the total, with a year-on-year growth of more than 160%. In 2015, Jingdong accelerated the channel sinking, vigorously developed rural e-commerce, and promoted the 3F strategy, namely, the strategy of industrial products entering the rural area (factorytocountry), the strategy of Rural Finance (financetocountry) and the strategy of fresh e-commerce (farmtotable), which has achieved initial results. As of April 22, 2016, there are about 1400 "county service centers" and nearly 1400 "Jingdong help service stores" in Jingdong; there are about 200000 rural promoters serving 200000 administrative villages; there are more than 700 local specialty stores, and there are more than 200 cooperative agricultural related enterprises of agricultural e-commerce in Jingdong; there are 65 authorized Jingdong agricultural service centers and rural white stripe promotion There are more than 57000 credit officers and 12000 rural white farmers. Jingdong home Jingdong home officially operated independently in March 2015. It is an o2o life service platform that Jingdong group focused on in 2015, and an important upgrade to high-frequency field based on traditional B2C mode. In April 2016, "Jingdong home" merged with China's largest crowdsourcing logistics platform "dada" to establish a new company. By integrating the crowdsourcing logistics system of both sides, the new company will provide low-cost logistics services for Chinese retailers, service providers and o2o enterprises, and improve efficiency. The logistics business will continue to use the "dada" brand. O2o supermarket platform will continue to use the brand of "Jingdong home", focusing on positioning the field of mobile e-commerce, through cooperation with offline supermarket and convenience store, to create a convenient and high-quality shopping experience. Jingdong, a cross-border e-commerce company, has formulated detailed development plans in terms of cross-border import and export business to comprehensively accelerate the internationalization process. In terms of import business, the "JD global shopping" platform was established. At present, the national pavilions that have been opened include "Europe Pavilion", "South Korea Pavilion", "Japan Pavilion", "Australia Pavilion", "America Pavilion", "Canada Pavilion" and "New Zealand Pavilion"; the regional pavilions that have been opened include "Taiwan Pavilion" and "Hong Kong Pavilion". Chinese consumers can enjoy global high-quality goods without going out. In terms of export business, JD's multilingual global sales cross-border trade platform, en.jd.com, is committed to meeting the needs of global users, based on the global supply chain, and driving a large number of "China's good commodities" and "China's good merchants" to go out in the mode of "globalization + localization". At present, it has been deployed in Russia and Indonesia. Jingdong finance Jingdong financial group, which started to operate independently in October 2013, is positioned as a financial technology company. Relying on the transaction record data and credit system accumulated by Jingdong ecological platform, Jingdong finance provides various financial services such as financing loans, financing, payment and crowdfunding to all levels of society. Consolidate the foundation of financial portal, and provide one-stop service of the whole industry chain for entrepreneurs and innovators relying on JD maker ecosystem. Jingdong finance has established seven business sectors, namely supply chain finance, consumer finance, crowdfunding, wealth management, payment, insurance and securities. Jingdong financial app provides users with a "one-stop financial life mobile platform", covering the current financial products plus consumption. On January 16, 2016, Jingdong finance signed a binding capital increase agreement with investors led by Sequoia Capital China fund, harvest investment and China Taiping investment, raising 6.65 billion yuan. This round of financing has a post transaction valuation of RMB 46.65 billion. Jingdong technology Jingdong is a business and technology oriented company. Since its establishment, it has invested a lot of resources to develop its own technology platform, which is reliable, can be continuously upgraded and centered on e-commerce application services. The value of technology to JD can be summed up in two aspects: business guarantee and technological breakthrough. Business support includes basic support, platform support and security support, which can support the high-speed and smooth operation of JD, and cope with the massive order pressure promoted by e-commerce such as 618 and shuang11. On the basis of completing business support, technological breakthrough will bring higher operation efficiency and more business opportunities to JD. At present, a considerable proportion of JD's technological breakthroughs are generated from big data. For example, big data can help us make user experience better and operation efficiency higher, and complete personalized recommendation search, automatic replenishment, automatic pricing and other applications. At the same time, JD cloud will become the core of JD's external technology and scheme services while completing the comprehensive JD's business operation support, The Jingdong has exported its technology, resources and experience to the full extent, helping the government and industry users to quickly step onto the "Internet plus" process. Jingdong, a national enterprise, is committed to becoming a company that creates the greatest value for the society. After 13 years of forge ahead, Jingdong has made breakthroughs and innovations in the business field again and again, and achieved leapfrog development. At the same time, JD does not forget its original intention, actively performs its corporate social responsibility, and constantly makes contributions to the society in terms of employment, tax payment, globalization, etc. In 2015, Jingdong proposed to become a real "national enterprise", and take this as a long-term goal, strive to build Jingdong into a great enterprise that the Chinese people are proud of.

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