美囤妈妈meitun品牌怎么样 申请店铺
2014年6月,中国具有影响力的母婴服务平台宝宝树在其广受欢迎的手机应用“宝宝树孕育”(原快乐孕期)中开设特卖频道以来,其电商模式以极其迅猛的速度发展,日成单量已超过不少独立的母婴电商网站。宝宝树购置了域名“meitun.com”,这一域名与其在特卖频道上推广的品牌专题“每囤妈妈”不谋而合,
1.垂直母婴电商不该“大而全”
魏小巍一针见血的指出,“垂直母婴电商的真正优势是做一个利用专业知识和严格管控帮用户筛选过一遍的精选电商,是可以让用户产生信任的母婴平台”。而这正是宝宝树这样的深度社区做电商的核心竞争力。
2.品牌商对宝宝树的战略支持,直接供货
宝宝树做电商的优势,除了执行力,免费流量,还有一个秘密武器是品牌商的支持。
3.一张关键的母婴需求列表
“宝宝树或许是了解母婴市场用户需求的人”,支撑魏小巍说出这番话的,就是宝宝树的大数据分析。月独立访问用户数超9000万,用户在宝宝树的活跃表现,让其大数据在母婴界无人可望其项背。
4.不会将电商承包给第三方,简单流量变现
上述宝宝树做电商的优势可能一直以来都存在,鼓励他们踏出这一步的,是用户强烈的未被满足的需求。
In June 2014, baobab tree, an influential mother and child service platform in China, set up a special channel in its popular mobile application "baby tree breeding" (the original happy pregnancy), and its e-commerce mode has developed at an extremely rapid speed, with a daily single volume exceeding many independent mother and child e-commerce websites. Baobabushu purchased the domain name "meitun. Com", which coincides with the brand theme "every mother hoard" promoted on the special channel. 1. Vertical mother and child e-commerce should not be "big and complete". Wei Xiaowei pointed out that "the real advantage of vertical mother and child e-commerce is to be a selective e-commerce that uses professional knowledge and strict management and control to help users to screen again, which can let users A platform for trust ". This is the core competitiveness of baobab tree as a deep community for e-commerce. 2. The strategic support of the brand business to the baby tree, the advantage of directly supplying the baby tree as an e-commerce, in addition to the executive power, free traffic, there is also a secret weapon of the brand business support. 3. A key list of mother and baby needs: "baby tree may be the person who understands the needs of users in the mother and baby market". What supports Wei Xiaowei to say this is the big data analysis of baby tree. There are more than 90 million users who visit the baby tree independently every month. The active performance of users in the baby tree makes its big data impossible in the world of mother and baby. 4. The e-commerce will not be contracted to a third party. The advantages of realizing the above baby tree as an e-commerce business through simple traffic may always exist. What encourages them to take this step is the strong unmet needs of users.
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