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成立于1998年，上市公司，国家体育总局控股旗下，专注于体育产业、房地产业务、机票代理及传媒业务的综合型企业

中体产业集团股份有限公司（股票代码：600158）成立于1998年3月，是由国家体育总局体育基金管理中心、国家体育总局体育彩票管理中心、国家体育总局体育器材装备中心和中华全国体育基金会等共同发起组建的中国体育产业规模大的股份制企业，也是国家体育总局控股的一家上市公司，具有雄厚的资金支持和丰富的业内运作经验。

作为中国体育产业旗舰企业，公司自成立以来秉承“以人为本、适应市场” 的企业文化，坚持体育化、资本化、国际化的发展路线，与企业共谋发展，为股东创造财富，与员工共谋富裕，为社会创造繁荣。

品牌定位

以人为本、适应市场；与企业共谋发展，为股东创造财富，与员工共谋富裕，为社会创造繁荣：求实、奋进、创新、超越。

品牌理念

体育化、资本化、国际化的发展路线，以体育产业作为立足和发展之根本；求实、奋进、创新、超越的企业精神。

Founded in 1998, a listed company under the control of the State Administration of sports, China Sports Industry Group Co., Ltd. (Stock Code: 600158), a comprehensive enterprise focusing on sports industry, real estate business, air ticket agency and media business, was established in March 1998. It is composed of sports fund management center of the State Administration of sports, sports lottery management center of the State Administration of sports, and sports lottery management center of the State Administration of sports The large-scale joint-stock enterprise in China's sports industry jointly initiated and established by the sports equipment center of the General Administration of sport and the all China sports foundation is also a listed company controlled by the General Administration of sport of the people's Republic of China, which has strong financial support and rich industry operation experience. As the flagship enterprise of China's sports industry, since its establishment, the company has adhered to the corporate culture of "people-oriented and market-oriented", adhered to the development route of sports, capitalization and internationalization, and worked together with the enterprise for development, creating wealth for shareholders, prosperity with employees and prosperity for society. Brand positioning is people-oriented, adapt to the market; seek common development with enterprises, create wealth for shareholders, seek common prosperity with employees, and create prosperity for society: seeking truth, striving, innovation and transcendence. The development route of brand concept sports, capitalization and internationalization takes sports industry as the base and development basis, and the enterprise spirit of seeking truth, striving, innovation and transcendence.

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