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任氏润惠堂熬胶制药始于清代道光十六年，由任文贵创始，其制作的阿胶成为当时上乘阿胶的标准。道光二十一年，东阿县知县收集润惠堂等胶坊阿胶验方，集成阿胶验方集木版刊行，历任地方官员都曾在润惠堂阿胶店求购阿胶以滋补养生。1920年润惠堂掌柜任国兴发明阿胶糕、阿胶枣，开创了中国阿胶养生食品的先河。

2005年，以润惠堂为主体，东阿修元阿胶生物集团成立，并传承了润惠堂独特的工艺和配方，产品得到了消费者的好评。

山东东阿修元阿胶生物集团以 “科技弘扬阿胶文化，修元关爱人类健康”为使命追求，通过整合上游原料资源，合理布局下游渠道和市场终端，以形成阿胶食品、阿胶保健品、阿胶药品三驾马车并驾齐驱的产业格局。

多年来，公司始终坚持以战略导向指导集团运营，始终坚持走阿胶产品科技创新和阿胶普食化的道路，通过打造产品研发、原料供应、产品加工、市场营销四大产业模块，通过提升产品的科技价值和文化价值，以建立一个强大的修元阿胶王国为奋斗目标。

东阿修元阿胶集团在营销策略上始终坚持差异化策略、目标集中策略、合纵连横策略，通过和渠道商的各种合作方式来建立一个紧密的厂商联合体，通过利用各类媒体传播产品信息和品牌信息来建立一系列根据地市场。集团以现代营销理念为指导，通过“由销转营”打造终端拉动力，通过渠道梳理强化对市场的控制力，目前集团已与数百家零售药店和商超建立了稳定的、良好的业务关系。

Ren's runhuitang glue making pharmaceutical was founded in the 16th year of Daoguang in the Qing Dynasty by Ren Wengui. Its made donkey hide gelatin became the standard of the best donkey hide gelatin at that time. In the 21st year of Daoguang, the magistrate of dong'a County collected donkey hide gelatin prescriptions from rubber workshops such as runhuitang, and published them in wood plates. All previous local officials had asked for donkey hide gelatin in runhuitang to nourish and maintain their health. In 1920, Ren Guoxing, manager of Runhui hall, invented donkey hide gelatin cake and donkey hide gelatin jujube, which pioneered Chinese donkey hide gelatin health food. In 2005, with runhuitang as the main body, dong'a Xiuyuan donkey hide gelatin biological group was established, and inherited the unique technology and formula of runhuitang. The products have been praised by consumers. Shandong dong'a Xiuyuan donkey hide gelatin biological group takes "science and technology promote donkey hide gelatin culture, Xiuyuan care for human health" as its mission pursuit. By integrating upstream raw materials resources, and reasonably arranging downstream channels and market terminals, it aims to form an industry pattern of donkey hide gelatin food, donkey hide gelatin health care products and donkey hide gelatin drugs. Over the years, the company has always adhered to the strategic guidance of the group's operation, always adhere to the path of scientific and technological innovation and the popularization of donkey hide gelatin products, through building four industrial modules of product research and development, raw material supply, product processing and marketing, through improving the scientific and technological value and cultural value of products, to establish a strong kingdom of donkey hide gelatin. In terms of marketing strategy, dong'a Xiuyuan Ejiao group always adheres to differentiation strategy, target concentration strategy and joint vertical and horizontal strategy, establishes a close manufacturer consortium through various cooperation ways with channel providers, and establishes a series of base markets by using various media to disseminate product information and brand information. Under the guidance of modern marketing concept, the group has built a terminal driving force through "marketing to business", and strengthened its control over the market through channel sorting. At present, the group has established stable and good business relations with hundreds of retail pharmacies and supermarkets.

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