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海澜之家股份有限公司位于江苏省江阴市新桥镇，成立于1997年，2000年在上海证券交易所挂牌上市，股票代码600398。公司是一家大型服装企业，业务涵盖品牌服装的经营以及高档精纺呢绒、高档西服、职业服的生产和销售。其中，品牌服装的经营包括品牌管理、供应链管理和营销网络管理等。

海澜之家服饰有限公司为其名下子公司，它的成立促进了海澜之家股份有限公司不同的服装品牌发展。今年针对其“爱居兔”，“海一家”和“圣凯诺”，将推出不同的促销活动，如在网上或在不同的城市举办时装展览会，在多媒体投放广告等。

公司立足于品牌和平台的双重运作模式，努力为每一位客户提供优质的产品和服务，通过建立产业链战略联盟，建立统一的营销网络。

通过对加盟店的类直营管理，实现了门店统一形象和快速扩张；通过以共赢的理念整合服装产业链资源，带动整个产业链经营的良性循环，产业链各方承担有限风险，有效化解经营风险，最大化的创造价值。目前公司已形成独具特色与竞争优势的“总部品牌管理-生产外包-总库物流-连锁销售”运营管理模式，在行业整体低迷形势下实现了持续快速发展。

2015年，公司始终致力于打造“国民品牌”的战略目标，着眼于终端市场，挖掘市场潜力，以精准的产品定位，不断满足消费者日趋理性的服装需求，以独特的经营模式，强化高性价比优势，以类直营的门店管理，提高大数据应用，以丰富的产品营销，提升品牌价值，延续了良好的增长态势。2015年，公司实现营业收入158.30亿元，比上年同期增加28.30%，归属于上市公司股东的净利润29.53亿元，比上年同期增长24.35%。截止2015年12月31日，公司拥有门店3990家，其中“海澜之家”门店3517家，“爱居兔”门店306家，“海一家”门店167家。

Hailanjia Co., Ltd. is located in Xinqiao Town, Jiangyin City, Jiangsu Province. It was founded in 1997 and listed on Shanghai Stock Exchange in 2000 with stock code of 600398. The company is a large-scale clothing enterprise, whose business covers the management of brand clothing and the production and sales of high-end worsted fabric, high-end suits and professional clothes. Among them, brand clothing management includes brand management, supply chain management and marketing network management. Hailan home Clothing Co., Ltd. is a subsidiary of Hailan home Clothing Co., Ltd. its establishment has promoted the development of different clothing brands of Hailan home Clothing Co., Ltd. This year, different promotions will be launched for its "love living rabbit", "haiyijia" and "San Cano", such as holding fashion exhibitions on the Internet or in different cities, and placing advertisements in multimedia, etc. Based on the dual operation mode of brand and platform, the company strives to provide each customer with high-quality products and services, and establishes a unified marketing network through the establishment of industrial chain strategic alliance. Through the kind of direct management of franchise stores, the unified image and rapid expansion of stores are realized; through the concept of win-win integration of clothing industry chain resources, the virtuous cycle of the whole industry chain operation is driven, and all parties in the industry chain bear limited risks, effectively resolve business risks, and maximize the value creation. At present, the company has formed a unique and competitive operation management mode of "headquarters brand management - Production Outsourcing - general warehouse logistics - chain sales", which has achieved sustained and rapid development under the overall downturn of the industry. In 2015, the company has always been committed to building the strategic goal of "national brand", focusing on the terminal market, tapping market potential, with precise product positioning, constantly meeting consumers' increasingly rational clothing needs, with unique business model, strengthening the advantages of high cost performance, with similar direct store management, improving big data application, rich product marketing, and enhancing brand value , continued a good growth trend. In 2015, the company's operating revenue was 15.83 billion yuan, an increase of 28.30% over the same period of last year, and the net profit attributable to shareholders of listed companies was 2.953 billion yuan, an increase of 24.35% over the same period of last year. As of December 31, 2015, the company has 3990 stores, including 3517 "Hailan home" stores, 306 "Aiju rabbit" stores and 167 "haiyijia" stores.

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