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总部设在法国巴黎，第一间店于1915年德国开业，国际知名时尚女装品牌，其休闲系列WeekEnd广受少女的欢迎。

艾格以 ETAM”为名的零售店开业是在1915年的德国，到1928年，连锁点网络发展到了巴黎，并以此为基地，逐步成为法国乃至欧洲的知名女装连锁店。1982年的巴黎，就已经有了ETAM的商店。ETAM以其时尚的风格，适中的价格成为年轻法国女郎熟悉，亲切的品牌，ETAM的内衣是一家大众化的女士内衣连锁店。

中国市场

1994年底，法国ETAM集团在中国设立了分支企业――上海英模特制衣有限公司，并于1995年1月在上海开设了专卖店。五年中，公司吸取法国ETAM的成功经验，并有效结合中国市场特点，特别是将销售网点全部由专卖店形式改为在知名商场设立专柜，使ETAM艾格很成为全国的知名品牌。1998年，ETAM的休闲系列WeekEnd的问世，更强调服装在休闲时光里的可穿性和舒适性，从而更能顺应世界时装的流行趋势。每一季的ETAM和WeekEnd都为忠爱 它 的消费者有送去无数的惊喜。设立在上海的设计部，利用法国的流行情报在设计师的精心策划下，推出以不同故事为主题的系列服装。

风格：城市装为主的ETAM延续简洁流畅的线条，采用流行舒适的面料，并适应正装休闲化的趋势，不同质地面料的交叉搭配，使您走出办公室里拘谨的套装，在写字楼里一样光彩照人。

款式：ETAM强调修身合体的造型，精致的细节设计如抽绳、珠片、刺绣、印花，创造出不同风格的年轻女孩形象。

面料：轻、薄、柔软成为面料流行的主旨。春夏服装中，沙质大印花面料，绵麻等得到了很好的运用；而秋冬服装又以涂层面料及垂感，手感较好的化纤和纯羊毛为主。

艾格旗下品牌

伊念：伊念前身为MY服饰有限公司主打系列服装，于2010年9月被艾格收购，正式成为艾格旗下品牌系列，该系列主要销往亚洲东南亚地区，如日本、韩国、印度、马来西亚等地，采用了先进的工艺面料PIT技术，极大限度的节约了成本，性价比较高，已成为当前日、韩女性深受喜爱的品牌系列服装。

Etam：坚信与女人味，柔美与个性，优雅与耀眼，etam融入幻想和创意为渴求这一切的女性提供了一个时髦都市装扮。（品牌关键词：高雅，迷人，女人味）

Etam Weekend：闪亮夺目，诗意浪漫，天真率直，etam weekend 融合了多种风格和流行元素，意将混搭与绝对浪漫进行到底。（品牌关键词：少女，浪漫，甜美）

ES：舒适休闲与趣味性，卡哇伊的品质，充满着诗意。ES是etam集团历史年轻的产品系列。关注18至25周岁的年轻女性，向他们传递充满活力与校园气质的产品。（品牌关键词：趣味，可爱，校园）

Etam Lingerie：时尚内衣，充满甜美和趣味。 Etam Lingerie了解女性对舒适与精致的要求。混搭少女&舒适，怀旧&复古，甜美&诱惑，他们个性迥异，风情万种，从1916年开始，Etam Lingerie始终使他们的忠实伴侣，女性的秘密生活成就了Etam Lingerie的历史。（品牌关键词：甜美，俏皮，新鲜）

EHomme：为了满足中国日益增长的年轻男性对时尚的要求，EHomme店于2007年开业。 EHomme阐释新的都市时尚文化，酷的姿态加上追求品位的城市装扮，模糊了时装和正装的界限。 EHomme赢得了中国时尚男士的信任与忠诚（品牌关键词：时髦，都市，个性）

E&Joy by etam：艾格集团推出了新的牛仔品牌，E&Joy by etam在设计中改写设计潮流，为中国时尚消费者度身打造，自由的引用各种元素，E&Joy by etam追求个性的表达。 雅致与街头，E&Joy by etam混搭了魅力潮服和都市装扮，大胆与自由，E&Joy by etam定位了不羁与斑斓的色彩，都会与创意，E&Joy by etam融合了T台与生活，呈现了容易穿着的系列设计。（品牌关键词：魅力，自信，表现）

主题

肆意的朋克主义：金属链条、细皮、黑色、紧身，这些关键词一次又一次地出现在设计师的创作灵感中，他们巧妙地结合了这些元素，使其更加生动充满活力，更加激%情但又充满了女性特征。他们打破了灵感的框架，塑造出了自我朋克主义，使整个秋天不再单调。

古60S风：今年秋天，复古的风潮将再次刮遍全球，宽松的上衣，POP式样的图案，紧身的牛仔，无处不在极力塑造出年轻女性们表达自己个性的一面。艾格周末自己的灵感对上世纪60年代向往、独立、个性、复古。

来自英伦的骑士：金色的配饰，金属撞钉，和平主义的标志，外套的双排扣，利落的长款外套风衣。无处不在显示骑士精神的帅气，迷人。这种帅气灵感，突破了以往人们对于英伦风的简单认识，在平淡中体现了独特的细节设计，使整个故事独树一帜，打破了千篇一律的英伦情节。

水木年华：以牛仔蓝、米色，搭配湖蓝、本白、棕色，或是以棕色、黑混、粉红，搭配棕色、粉红；面料采用提花牛仔、棉锦、羊毛/棉混纺、通花绣、印花全棉、条纹棉氨、兔毛、TR/氨纶。加上具民族感的花卉图案，把复古的细节演化成时尚的语言，展现一种时尚且不失优雅的女性化风格。在细节处理上采用层次清晰的民族绣花，局部（领口，袖口等）的钩针运用以及系带和抽碎褶。

摩登都市：大件以驼色、灰蓝；面料主要采用加亮丝的混纺料、假皮,棉锦,T/R格子布、  蕾丝、涤纶/粘胶/氨纶、猪皮绒、条纹呢、条纹啥味呢。小件则以米黄、粉桔、棕色、粉蓝；面料采用条纹弹力棉、油光布、棉/兔毛、彩点纱、羊毛、棉氨、马海毛/亮丝、磨毛布、金丝布。配以条纹、格子上印花、条纹上印花图案。款式讲求简洁干练的外型与流畅的线条，来塑造一个具有60年代精神的现代都市摩登女郎形象。细节上选用宽腰带,辑线,针织与网眼布或梭织面料相拼。

Headquartered in Paris, France, the first store opened in Germany in 1915. It is an internationally renowned fashion women's clothing brand. Its leisure series weekend is popular with young girls. Egger's retail store in the name of Etam was opened in Germany in 1915. By 1928, the chain point network developed to Paris, and based on it, egger has gradually become a famous women's clothing chain store in France and even in Europe. In Paris in 1982, there were stores of Etam. Etam has become a familiar and intimate brand for young French women with its fashionable style and moderate price. Etam underwear is a popular lingerie chain store. At the end of 1994, the French Etam group set up a branch in China, Shanghai yingmodel Clothing Co., Ltd. and opened a store in Shanghai in January 1995. In the past five years, the company has learned from the successful experience of Etam in France and effectively combined with the characteristics of the Chinese market. In particular, the company has changed its sales outlets from exclusive stores to special counters in well-known shopping malls, making Etam egger a well-known brand in China. In 1998, the appearance of Etam's leisure series weekend emphasized the wearability and comfort of clothing in leisure time, so as to better conform to the world fashion trend. Every season, Etam and weekend send countless surprises to the loyal consumers. Set up in Shanghai Design Department, using the French popular information under the careful planning of designers, launched a series of clothing with different stories as the theme. Style: Etam based on city dress continues simple and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of formal dress leisure. The cross matching of different texture fabrics makes you walk out of the office with a restrained suit, which is as radiant as an office building. Style: Etam emphasizes the shape of slim fit, exquisite details such as drawstring, bead, embroidery, printing, to create different styles of young girls. Fabric: light, thin and soft become the popular theme of fabric. In spring and summer clothing, sandy large printing fabric, cotton and hemp have been well used, while in autumn and winter clothing, coating fabric and drape feel, chemical fiber and pure wool with good handle are mainly used. Yinian, a brand of egger: Yinian, formerly the main series of clothes of my Clothing Co., Ltd., was acquired by egger in September 2010 and officially became a brand series of egger. The series are mainly sold to Southeast Asia, such as Japan, South Korea, India, Malaysia and other places. Advanced technology and fabric pit technology are adopted, which greatly saves cost and has a high cost performance ratio. It has become a brand of egger For the current Japanese and Korean women's favorite brand clothing series. Etam: firmly believe in femininity, softness and personality, elegance and dazzling. Etam integrates fantasy and creativity to provide a fashionable urban dress for women who are eager for all these things. (brand key words: elegant, charming, feminine) etamweekend: shining, poetic and romantic, naive and straightforward. Etamweekend integrates a variety of styles and popular elements, meaning to mix and match with absolute romance to the end. (brand key words: girl, romantic, sweet) es: comfortable, leisure and interesting, Kawaii's quality, full of poetry. ES is a young product line of Etam group. Focus on young women between the ages of 18 and 25, and deliver products full of vitality and campus temperament to them. Etam lingerie: fashionable underwear, full of sweetness and interest. Etam lingerie understands women's demands for comfort and refinement. Mix and match Girls & comfortable, nostalgic & retro, sweet & seductive, they have different personalities and different styles. Since 1916, Etam lingerie has always made their faithful partner, the secret life of women, the history of Etam lingerie. (brand key words: sweet, playful, fresh) ehomme: in order to meet the growing demand of young men for fashion in China, ehomme store opened in 2007. Ehomme interprets the new urban fashion culture. The cool attitude and the pursuit of grade urban dress blur the boundary between fashion and formal dress. Ehomme has won the trust and loyalty of Chinese fashion men (brand Keywords: fashion, city, personality) e & joybyetam: egger group has launched a new Cowboy brand, E & joybyetam rewrites the design trend in the design, customized for Chinese fashion consumers, freely quoted various elements, E & joybyetam pursues the expression of personality. Elegant and street, E & joybyetam mix and match glamorous fashion clothes and urban dressing, bold and free, E & joybyetam positioning uninhibited and colorful colors, will be with creativity, E & joybyetam combines T-stage and life, presenting a series of easy to wear designs. (brand key words: charm, self-confidence, performance) the theme of wanton Punk: metal chain, thin leather, black, tight, these key words appear again and again in the designer's creative inspiration, they cleverly combine these elements to make it more vivid and energetic, more exciting but full of female characteristics. They broke the framework of inspiration, created self punk, and made the whole autumn no longer monotonous. Ancient 60s style: this autumn, the retro trend will spread all over the world again. Loose top, pop pattern and tight jeans are everywhere trying to shape the side of young women expressing their personality. Egger's own inspiration for the weekend is yearning for the 1960s, independence, personality and retro. Knights from England: gold accessories, metal studs, the symbol of pacifism, double breasted jacket, long and clean coat windbreaker. Everywhere shows the knight spirit handsome, charming. This kind of handsome inspiration breaks through people's simple understanding of British style in the past, embodies the unique detail design in the plainness, makes the whole story unique and breaks the stereotyped British plot. Shuimu New Year: In Jeans Blue, beige, with lake blue, this white, brown, or in brown, black mix, pink, with brown, pink; fabric with jacquard jeans, cotton brocade, wool / cotton blend, embroidery, printed cotton, striped cotton ammonia, rabbit hair, TR / spandex. With the national flower design, the retro details have evolved into a fashionable language, showing a fashionable and elegant feminine style. In detail processing, the use of clear-cut national embroidery, local (neckline, cuffs, etc.) crochet, as well as lace up and pleats. Modern city: large pieces are camel and gray blue; the fabric mainly adopts the mixture of bright silk, fake leather, cotton brocade, t / R plaid, lace, polyester / viscose / spandex, pigskin velvet, stripe and stripe. Small pieces are made of beige, pink orange, brown and pink blue; the fabric is made of striped elastic cotton, oily cloth, cotton / rabbit hair, colored yarn, wool, cotton ammonia, mohair / bright silk, worsted cloth and gold cloth. With stripes, plaid print, Stripe Print. The style emphasizes simple and concise appearance and smooth lines to create a modern urban modern girl image with the spirit of the 1960s. Wide waistband, stitching, knitting and mesh or woven fabric are used for details.

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