sohu搜狐视频品牌怎么样 申请店铺
搜狐视频是中国第一家以正版高清长视频为显著优势的综合视频网站,在国内首先实现了用户匿名UGC上传功能。自主研发的RC模块及CDN调度优化技术处于国际领先地位,并攻克多项技术难题。在“权威媒体、专业制作、诚意出品”,三大理念基础之上,搜狐视频贯彻“Media(媒体)+Entertainment(娱乐)战略”,同100多个电视台达成战略合作,目前直播近40个主流的卫视台,并在移动端实现,是目前主流视频网站中唯一一家具备直播功能的视频客户端。背靠搜狐整体的矩阵优势,搭建具有影响力和公信力的媒体平台;以专业的运营能力、投资实力和制作水准,与娱乐产业链进行深度融合,引爆搜狐视频在娱乐产业长期积累的先天优势。
2008年底,在国内首家推出100%正版高清电影、电视剧、综艺、纪录片、音乐等系列高清优质视频频道,由此迅速成为中国最有竞争力和影响力的综合视频平台之一,同时旗下亦涵盖了电视直播,视频新闻,电视栏目库,以及网友上传播客等传统视频业务。
2010年,搜狐视频与搜狐娱乐,搜狐矩阵媒体平台全面整合,进一步强化了搜狐视频独有的门户媒体属性领导力,同时首家提出并实践“台网联动”理念,在宣传与营销领域,全面与传统电视台深入整合,取得优质的产业协同发展效应。
2011年,搜狐视频在自制影视剧和栏目方面持续发力,搜狐出品已经成为业内公认的强势原创品牌,凭借“全明星、大投入、高品质、强制作”的制片思路,保持行业领先。搜狐视频精心制作的“门户剧”《钱多多嫁人记》、《疯狂办公室》、《夏日甜心》和网络电影大作《7电影》,均取得点击与口碑上的双丰收。其中,《钱多多嫁人记》还依靠精良的内容与优秀的制作水平获得中国首个国家级网剧大奖——金鹏奖最佳网剧奖,《夏日甜心》更是获得5.58亿次点击。同时加大力度推出一系列高品质原创栏目《搜狐视频大视野》、《军情前哨站》、《心灵访谈》、《微言大义》、《明星在线》、《大鹏嘚吧嘚》、《NEWFACE》。以独有的门户媒体力实现强大协同效应,通过不断创新的可持续商业模式,实现正向商业循环。
2012年,互联网最贵自制栏目《向上吧少年》诞生,搜狐卫视通过与湖南卫视台网联动,成为互联网上首个逆向输出至电视台的节目。自制剧方面,通过与韩国、美国团队合拍《秘密天使》、《猫人女王》,开创了网络自制剧大制作、高投入、精品化的全新模式。
Sohu Video is the first comprehensive video website in China, which takes the genuine high-definition long video as its significant advantage. It first realizes the function of user anonymous UGC upload in China. The independently developed RC module and CDN scheduling optimization technology are in the leading position in the world, and overcome many technical problems. Based on the three concepts of "authoritative media, professional production and sincere production", Sohu Video implements the "media + entertainment" strategy, and has reached strategic cooperation with more than 100 TV stations. At present, nearly 40 mainstream TV stations are live broadcasting and implemented on the mobile end. Sohu Video is the only video client with live broadcasting function among the mainstream video websites. Relying on the overall matrix advantages of Sohu, build a media platform with influence and credibility; with professional operation ability, investment strength and production level, deeply integrate with the entertainment industry chain, and detonate the inherent advantages of Sohu Video accumulated in the entertainment industry for a long time. At the end of 2008, it was the first high-quality video channel in China to launch 100% authentic high-definition movies, TV series, variety shows, documentaries, music and other series, which quickly became one of the most competitive and influential comprehensive video platforms in China. Meanwhile, it also covers traditional video businesses such as live TV, video news, TV program library, and online podcasts. In 2010, Sohu Video, Sohu Entertainment and Sohu matrix media platform were fully integrated, which further strengthened the unique portal media attribute leadership of Sohu Video. At the same time, it was the first to put forward and practice the concept of "platform network interaction". In the field of publicity and marketing, it was fully integrated with traditional TV stations, and achieved high-quality industrial coordinated development effect. In 2011, Sohu Video continued to make efforts in self-made film and TV series and columns. Sohu products have become a recognized strong original brand in the industry. With the production idea of "all star, big investment, high quality and strong production", Sohu Video keeps the industry leading. "Portal drama" Qian Duoduo's marriage "," crazy office "," summer sweetheart "and" seven movies "produced by Sohu Video have achieved both click and word-of-mouth harvest. Among them, "Qian Duoduo's marriage" also won the first national online Drama Award of China - the best online Drama Award of GP award based on its excellent content and production level, and "summer sweetheart" won 558 million hits. At the same time, we have stepped up efforts to launch a series of high-quality original columns, such as Sohu Video big vision, military outpost, soul interview, micro talk, online star, Dapeng bar, newface. Achieve strong synergy with unique portal media power, and realize positive business cycle through continuous innovation of sustainable business model. In 2012, the most expensive self-made column on the Internet, upward bar youth, was born. Sohu satellite TV, through linkage with Hunan Satellite TV network, became the first program on the Internet that was output to the TV station in reverse. In the aspect of self-made drama, through the co production of "Secret Angel" and "Queen of the cat" with Korean and American teams, a new mode of online self-made drama production, high investment and high-quality production has been created.
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