芒果TV品牌怎么样 申请店铺

我要投票 芒果TV在在线视频行业中的票数:398 更新时间:2025-08-15
芒果TV是哪个国家的品牌?「芒果TV」是 芒果超媒股份有限公司 旗下著名品牌。该品牌发源于湖南省长沙市,由创始人张华立在2005-12-28期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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芒果TV怎么样

湖南广播电视台发展网络视频业务的新媒体机构,隶属芒果超媒旗下,其以视听互动为核心,融网络特色与电视特色于一体的网络视频媒体平台


芒果TV,由湖南快乐阳光互动娱乐传媒有限公司负责具体运营。公司系湖南广播电视台发展网络视频业务的新媒体机构。快乐阳光成立于2006年5月,自2008年开始启用芒果TV作为视频平台呼号,通过数年发展,形成以“芒果TV”为品牌的产业格局,包括芒果TV(互联网电视、PC、Phone、Pad),运营商业务以及移动增值业务等全终端业务。2014年4月,由于湖南广播电视台“芒果独播”战略的版权倾斜政策支持,芒果TV进入了迅猛发展时期,引发了广电媒体如何“触”网融合转型的深刻反思,也打破了多年来电视台为视频网站提供版权内容的配角身份,直接参与视频网站的竞争,受到广泛关注。

总部设在湖南长沙金鹰影视文化城,并设有北京和上海、广州、深圳办事处。

快乐阳光公司成立于2006年5月。至2011的五年间,先后进军新闻资讯、电信增值、广告营销、版权经营、网络电视、网络游戏、网络社区等业务,构筑起数字化生活一站式服务、具跨媒介整合传播影响力的平台及品牌集群——芒果在线(即芒果网络生态圈)。具体包括五大产业方阵:

金鹰网(www.hunantv.com)是湖南省重要新闻网站和主流商业网站。作为国内较早成功运作网络选秀的媒体平台,金鹰网在信息发布、网台互动、增值拓展等领域具备了丰富的运营经验与行业口碑,正成为年轻用户日益青睐的新兴娱乐在线乐园。目前,金鹰网正通过打造综艺、电视、电影、音乐等专业性频道,结合明星、图库、评论、影视库等补充性频道,融入在线点播、电子商务等多元化内容,支撑丰富多维的金鹰网首页,构建优质立体的一站式娱乐服务集成体。

芒果TV(www.imgo.tv )即芒果网络电视台(含视频网站芒果TV、手机电视芒果TV、和丰互联网电视三大网络电视平台)和湖南IPTV的总和,已列入湖南省战略性新兴项目。

tazai互动电视(www.tazai.com ),国内较早深度植入媒体资源的电视社交产品,专注于移动互联网与电视屏幕的互动。

芒果游戏(www.mangogame.com ),是湖南省专业的自主研发型大型网络游戏平台。

芒果无线,是全国电视台系统颇大的移动互联网平台和电信增值业务平台之一。


Hunan Radio and TV station is a new media organization that develops network video business, which is subordinate to mango super media. Mango TV, a network video media platform with audio-visual interaction as the core and integrating network features and TV features, is operated by Hunan happy sunshine interactive entertainment media Co., Ltd. The company is a new media organization for Hunan Radio and television station to develop network video business. Happy sunshine was founded in May 2006. Since 2008, it has started to use mango TV as the call sign of video platform. Through several years of development, it has formed an industrial pattern with "Mango TV" as the brand, including mango TV (Internet TV, PC, Phone, Pad), operator business, mobile value-added business and other full terminal businesses. In April 2014, with the support of the copyright preferential policy of Hunan Radio and television station's "Mango solo broadcast" strategy, mango TV entered a period of rapid development, which triggered a profound reflection on how the radio and television media "touch" the integration and transformation of the network, broke the role of TV station in providing copyright content for video websites for many years, directly participated in the competition of video websites, and received widespread attention. Headquartered in Changsha Golden Eagle film and television culture city, Hunan Province, it has offices in Beijing, Shanghai, Guangzhou and Shenzhen. Happy sunshine company was founded in May 2006. In the five years to 2011, it has successively entered into news and information, telecom value-added, advertising and marketing, copyright management, online TV, online games, online communities and other businesses, and built a one-stop service for digital life, a platform with cross media integrated communication influence and brand cluster mango online (mango network ecosystem). Specifically, it includes five industry matrices: Golden Eagle (www.hunantv. Com) is an important news website and mainstream business website in Hunan Province. As an earlier media platform that successfully operated online talent show in China, Golden Eagle has rich operation experience and industry reputation in information release, online platform interaction, value-added development and other fields, and is becoming a new online amusement park favored by young users. At present, golden eagle is building professional channels such as variety show, TV, film, music, etc., combining complementary channels such as star, gallery, review, film and television library, integrating online on demand, e-commerce and other diversified contents, supporting rich and multi-dimensional Golden Eagle homepage, and building a high-quality and three-dimensional one-stop entertainment service integration. Mango TV (www.imgo. TV), which is the sum of mango network TV station (including three network TV platforms of video website mango TV, mobile TV mango TV and Hefeng Internet TV) and Hunan IPTV, has been listed in the strategic emerging projects of Hunan Province. Tazai interactive TV (www.tazai. Com), an earlier TV social product embedded in media resources in China, focuses on the interaction between mobile Internet and TV screen. Mango game (www.mangogame. Com) is a large-scale online game platform developed by Hunan Province. Mango wireless is one of the mobile Internet platforms and telecom value-added service platforms of national television system.

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本页详细列出关于芒果TV的品牌信息,含品牌所属公司介绍,芒果TV所处行业的品牌地位及优势。
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