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上海东方明珠广播电视研究发展有限公司是上海东方明珠新媒体股份公司旗下数字广播电视领域的专业研究机构，先后被认定为“软件企业”和“上海市高新技术企业”。公司主要经营广播电视系统设计集成维护、传输覆盖研究、网络规划测试、广播电视应用软件开发、软件服务等业务，拥有较强的科研实力、丰富的项目实施维护经验以及专业化的开发团队。公司自成立以来在数字广播电视领域积极开拓创新，为上海地区CMMB手机电视、东方明珠移动电视、无线数字电视、地铁电视、越江隧道调频覆盖等新媒体项目提供了专业的技术服务，发挥了重要的技术支撑作用。

公司先后承担了国家广电总局、国家工信部、核高基专项、电子发展基金专项、欧盟组织、上海市科委、浦东新区科技发展基金等下达的多项科研项目，并紧密围绕数字广播电视发展主题，致力于东方明珠新媒体产业的发展，先后承担并完成上海地铁电视覆盖系统规划设计，上海地区国标单频网建设与优化，上海越江隧道调频广播覆盖，地面数字电视信号有线网络传输研究，公交候车亭多媒体平台无线远程监控系统的研制与应用等多个项目，为上海地区新媒体产业的发展作出了一定的贡献。

公司充分结合上海东方明珠新媒体股份有限公司事业发展轨迹，对国内外新技术进行前瞻性研究、探索和开发，为广播电视新业务发展打下基础，并取得了多项科研成果，先后获得王选新闻科学技术奖一、二、三等奖，国家广电总局科技创新奖二、三等奖，上海市科学技术奖三等奖、上海市文广局科技进步奖一、二、三等奖等诸多奖项，并在业内发表了多篇学术论文。此外，研发公司已获得发明专利3项，实用新型专利14项，软件著作权12项，软件产品登记12项，高新成果转化项目6项，公司团队具有较强的研发实力。

Shanghai Oriental Pearl Radio and television research and Development Co., Ltd. is a professional research organization in Shanghai's Oriental Pearl TV new media joint stock company. It has been identified as "software enterprise" and "Shanghai high and new technology enterprise". The company is mainly engaged in radio and television system design integration and maintenance, transmission coverage research, network planning and testing, radio and television application software development, software services and other businesses, with strong scientific research strength, rich project implementation and maintenance experience and professional development team. Since its inception, the company has actively developed and innovating in the field of digital broadcasting and television, providing professional technical services for new media projects such as CMMB mobile phone TV, Oriental Pearl TV mobile TV, wireless digital TV, Metro TV, cross river tunnel frequency modulation coverage in Shanghai area, and has played a vital role in supporting technology. The company has undertaken a number of research projects, including the State Administration of radio and television, the Ministry of State Administration of industry and technology, the nuclear high base project, the electronic development fund, the European Union, the Shanghai Municipal Science and Technology Commission, and the Pudong New Area science and technology development fund. The company is committed to the development of the Oriental Pearl TV's new media industry, focusing on the development of the digital broadcasting and TV industry, and has undertaken and completed the Shanghai Metro TV coverage system. The planning and design, the construction and optimization of national standard single frequency network in Shanghai, the coverage of frequency modulation broadcast in Shanghai Cross River tunnel, the research on the transmission of ground digital TV signal cable network, the development and application of wireless remote monitoring system for multimedia platform of bus waiting booth, etc. have made certain contribution to the development of new media industry in Shanghai. The company fully combines the development path of the New Oriental Pearl OmniAd Media Incorporation's new OmniAd Media Incorporation career, and carries out forward-looking research, exploration and development of new technologies at home and abroad, laying the foundation for the development of new broadcasting and TV business, and has made many scientific achievements. It has won the one or two and three awards of the Wang Xuan prize in science and technology, and the two or three prize of science and technology innovation of SARFT, Shanghai. The third prize of science and technology award, the first, second and third prizes of science and technology progress award of Shanghai Municipal Bureau of culture, film and television and many other awards, and published many academic papers in the industry. In addition, the R & D company has obtained 3 invention patents, 14 utility model patents, 12 software copyrights, 12 software product registration, 6 high-tech achievements transformation projects, and the company team has strong R & D strength.

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