Macy's品牌怎么样 申请店铺

1858年，罗兰·哈斯·梅西(RowlandHusseyMacy)先生在纽约曼哈顿第14街和第6大道的交叉口上，以自己的名字命名开设了一家商店——R.H.Macy&Co.。从楠塔基特岛的一个捕鲸人到世界著名的百货大王，罗兰·哈斯·梅西一直是美国人最津津乐道的成功范例。罗兰·哈斯·梅西1877年去世。1893年，R.H.Macy&Co.公司由IsidorStraus和NathanStraus兄弟收购。1902年，梅西百货公司(Macy's)旗舰店迁移到纽约曼哈顿中城第三十四街与百老汇街、第七大道的交接处并保持至今，梅西百货公司(Macy's)已成为纽约人与观光客的汇集之地。

梅西百货公司(Macy's)是美国的高档百货商店，主要经营服装、鞋帽和家庭装饰品，以优质的服务赢得美誉。其公司规模虽然不是很大，但在美国和世界有很高的知名度。截至2006年9月，梅西百货公司(Macy's)在全美共计有850间店面，成为真正的全国品牌。梅西百货公司(Macy's)的理念是：顾客是企业的利润源泉，员工是打开这一源泉的钥匙。
公司特色

为了使梅西百货公司大展鸿图，内森·施特劳斯(NathanStraus)研订出一系列的销售术，梅西百货公司(Macy's)的推销员要站在顾客的立场，为顾客的利益着想，介绍购买某一种商品所带来的利益，引起顾客的购买兴趣。因此，他要求梅西百货公司(Macy's)的推销员对商品应有10项认识(商品的背景资料、商品的外观、商品的成分、制造的过程、商品的使用、服务性及耐久性、商品的保护和使用、价格及类型公司的历史及政策、竞争的商品)；推销员要善于对不同的顾客采用不同的策略；要有借机建议推销的本领(建议购买相关连商品、建议大量购买所需商品可省时省钱、建议购买高级商品推荐本公司正宣传开发的商品、推荐代替商品等，要见机行事)；推销要善发掘未来顾客(利用各种现有表册资料、跟踪向公司询问的客人、同类产品的市场调研、与其他行业推销员合作、团体和朋友的介绍、利用展示会、观察推测法等)。

梅西百货公司(Macy's)相继推出了“给消费者赠品法”、“消费者竞赛有奖法”、“赠品积分法”、“新产品实地表演法”、“产品陈列室”、“时装表演”等等推销办法，都有力地促进了各种商品的销售。

施特劳斯在经营中特别注重梅西百货公司(Macy's)的形象，为了在顾客树立梅西公司的商品质量是一流的形象，其经营的各种产品都打上梅西(Macy's)的商标。如顾客买后不满意，可以退款或改换。

In 1858, Mr. Rowland Hussey Macy opened a shop named r.h.macy & Co. at the intersection of 14th and 6th streets in Manhattan, New York. From a whaler on Nantucket Island to the world famous department store king, Roland Haas Messi has always been the most popular successful example in the United States. Roland Haas Messi died in 1877. In 1893, r.h.macy & Co. was acquired by Isidor Straus and nathanstraus brothers. In 1902, Macy's flagship store moved to the junction of 34th Street, Broadway and 7th Avenue in midtown Manhattan, and it has remained so far. Macy's has become a gathering place for New Yorkers and tourists. Macy's is a high-end department store in the United States. It mainly deals in clothing, shoes, hats and home decorations, and wins a good reputation for its excellent service. Although the company is not very large, it has a high reputation in the United States and the world. By September 2006, Macy's had 850 stores in the United States, becoming a real national brand. Macy's philosophy is that customers are the source of profit, and employees are the key to open this source. In order to make Macy's department store a great success, Nathan Straus developed a series of sales techniques. Macy's salesmen should stand in the position of customers, think about the interests of customers, introduce the interests brought by purchasing a certain product, and arouse customers' interest in buying. Therefore, he asked Macy's salesmen to have 10 understandings about the commodities (background information, appearance, composition, manufacturing process, use, service and durability, protection and use of commodities, history and policies of price and type companies, competitive commodities); salesmen should be good at adopting different strategies for different customers It is necessary to have the ability to take advantage of the opportunity to recommend and sell (it is recommended to buy related commodities, to buy a large number of commodities needed to save time and money, to buy advanced commodities, to recommend the commodities that the company is promoting and developing, to recommend substitute commodities, etc., and to act according to the opportunity); to promote, it is necessary to be good at exploring future customers (using various existing list materials, tracking the customers inquired from the company, and Market Research of similar products) , cooperation with salesmen in other industries, introduction of groups and friends, use of exhibitions, observation and speculation, etc.). Macy's department store (Macy's) has successively launched the promotion methods such as "giving consumers gifts", "consumer competition with prizes", "gift points", "new product field performance", "product showroom", "fashion show", etc., which have greatly promoted the sales of various commodities. Strauss pays special attention to the image of Macy's department store in its operation. In order to establish the first-class image of Macy's product quality for customers, its products are branded with Macy's trademark. If the customer is not satisfied with the purchase, they can refund or change it.

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