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天津市桂发祥麻花饮食集团有限公司坐落于河西区洞庭路32号，是以生产和经营桂发祥十八街麻花为主的企业集团，目前拥有7个子公司，涉及食品制造、餐饮、机械制造和印刷等行业。主营产品“桂发祥十八街麻花”的生产基地占地36亩，厂区建筑面积1.5万平方米，生产厂区完全执行国家环保标准，实行全封闭无菌净化生产，采用电脑程控生产线及数字化视频现场监控管理，使进货、生产、存货等20多道关键工序实现自动化连续作业，日产麻花达50吨。

桂发祥集团在产品开发上更是敢为人先，聘请权威食品专家组建桂发祥研发中心，在新品研制上注重绿色与健康，改造了传统的单一品种，发展为目前的四大麻花系列50余个品种，高、中、低档礼品包装几十余种。同时更注重产品的多元化，先后研制生产了中西糕点、面包、休闲食品、节令食品上百种，实现了多元化经营，销售额逐年递增，使集团公司实现了新的飞跃。“桂发祥十八街麻花”多次荣获市优质产品、市名牌产品称号，还被认定为中国驰名商标，企业也先后荣获市优秀企业、中国商业名牌企业、全国商业质量效益型先进企业、中国商业信用企业等称号，并荣获中国商业质量管理奖及全国五一劳动奖状。

今天的桂发祥集团，在国内拥有直营店18家，销售网点近2000个，并销往海外十几个国家和地区，企业的知名度和美誉度不断提高，为进一步跻身国际市场奠定了良好的基础。从老字号走向经典，桂发祥开拓了传统企业迈向现代行列的成功之路。

桂发祥人，在坚定地向自己的历史积淀纵深开掘和全面提升的同时，又以其崭新的面貌和经营思想面对着市场和未来，确立了以“创新、战略升级、持续发展”为核心的企业发展战略规划，围绕“秉承百年基业追求创新卓越”的企业理念，把桂发祥锻造成为现代传统食品企业和中国传统食品现代化的代表或典范。

Located at No. 32, Dongting Road, Hexi District, Tianjin guifaxiang Mahua catering group Co., Ltd. is an enterprise group mainly engaged in the production and operation of Mahua on the 18th Street of guifaxiang. At present, it has 7 subsidiaries, involving food manufacturing, catering, machinery manufacturing, printing and other industries. The production base of the main product "guifaxiang 18th Street Mahua" covers an area of 36 mu, with a building area of 15000 square meters. The production plant fully complies with the national environmental protection standards, implements the closed sterile purification production, adopts the computer program-controlled production line and digital video on-site monitoring management, so that more than 20 key processes such as purchase, production and inventory can realize automatic continuous operation, and the daily production of Mahua reaches 50 tons. Guifaxiang group is more daring in product development. It hired authoritative food experts to set up guifaxiang R & D center. It pays attention to green and health in the development of new products. It has transformed the traditional single variety, developed into more than 50 varieties of four major twist series, and more than 10 kinds of high, medium and low-grade gift packaging. At the same time, we pay more attention to the diversification of products. We have developed and produced hundreds of Chinese and Western pastry, bread, leisure food and seasonal food. We have realized diversified operation and increased sales year by year, making the group company realize a new leap. "Guifanxiang 18th Street Mahua" has won the titles of municipal high-quality products and famous brand products for many times, and has also been recognized as China's well-known trademark. The enterprise has also won the titles of municipal excellent enterprise, China's commercial famous brand enterprise, China's advanced enterprise of commercial quality and efficiency, China's commercial credit enterprise, and won the China's commercial quality management award and the National May 1st Labor Medal. Today, guifanxiang group has 18 Direct stores in China, nearly 2000 sales outlets, and sold to more than ten countries and regions overseas. The popularity and reputation of the enterprises are constantly improving, which lays a good foundation for further entering the international market. From time-honored brands to classics, guifanxiang has opened up a successful road for traditional enterprises to enter the modern ranks. GUI Faxiang people, while firmly exploring and comprehensively improving their own historical accumulation, face the market and the future with their brand-new appearance and management ideas, have established the enterprise development strategic plan with "innovation, strategic upgrading and sustainable development" as the core, and around the enterprise concept of "adhering to the pursuit of innovation and excellence for a century's basic industry", forge GUI Faxiang into a modern legend Representative or model of traditional food enterprises and modernization of traditional Chinese food.

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