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武汉零点绿色食品有限公司成立于2004年12月，由归国华侨苏德涛先生创建，注册资金1008万元，是武汉老巷口精武投资发展公司控股企业。位于武汉市蔡甸区张湾工业园特88号，厂房规划总占地面积36000平方米，建筑面积18000平方米。现有员工400余人。从创建到现在，公司已经发展成为集精武鸭脖系列产品研发、生产加工、冻品代理销售、电子商务、专卖店连锁经营等为一体的综合型经济实体。

公司生产的真空包装的精武鸭脖、武昌鱼、洪湖野鸭、楚天四绝等知名湖北特色健康农产品远销北京、上海、广东、合肥、江西、山东、河南、陕西等地，销售网点在全国分布达1500余处,公司投资的中国湖北特产网（www.zghbtc.com）电子商务网站为全国唯一一家品种最全的B2C的湖北特产电子购物平台。

公司自创建开始，一直致力于创新经营，以个性化、差异化、专属性为企业特色。企业管理团队在6年的创业实践中实现了产品创新、工艺创新、口味创新、经营模式创新。

1、产品创新：公司是全国鸭脖行业第一家完成真空包装技术研发并实现工业化生产的企业；公司申请的外观包装专利达5项。

2、工艺创新：公司自行研发的酱卤肉制品低温微波杀菌技术解决了真空包装产品风味不变的问题，获得了武汉市科技项目奖和中国食品工业协会科技创新奖。

3、口味创新：公司研发人员大胆设想，在传统的精武鸭脖卤制工艺上，大胆创新，后来结合中医学的健康营养科学，研发出不同于精武鸭脖传统的红色，也区别于周黑鸭黑的自然健康本色（即产品原色），而且不放任何添加剂的产品，并保存精武鸭脖特有的回味、越吃越想吃的巷口美食特点，深受消费者喜爱。坚守“原色、原味、原产地”的产品价值理念。

4、经营模式创新：公司第一家推出中国湖北特产电子商务网站；第一家推出“精武鸭脖”流动售货车，走进社区、走进校园、走进风景区的全新经营模式；同时也是第一家和武汉市全民创业办、武汉团市委合作推出“8+1武汉城市圈大学生创业鸭脖专卖店”项目的企业，实现了企业、学校、创业者三方共赢的全新商业合作模式。

5、创新经营、食品安全第一：公司是武汉市肉制品加工企业第一家率先申请并通过QS（食品质量安全认证）的企业，且企业已通过ISO9000和ISO22000(HACCP)认证；

2006年公司产品获得全国质量安全信得过品牌；

2008年被农业部和国家工商总局等七部委评为“全国食品安全示范单位”；

2010年度被武汉市人民政府评为“武汉十佳创业企业”。

2011年被武汉市总工会评为“五一劳动奖状”单位。

2011年被武汉市人民政府评为“武汉市三农经济创新”奖

2011年公司所属品牌“可可哥”被评为“湖北名牌”；

2011年被武汉轻工业行业协会评为“武汉市优秀创新企业”。

6、品牌战略、法律护航。

现在企业实行的是多品牌战略，公司现拥有的自主品牌包括：精武、可可哥、汉口人家、可可精武、九嫂等，公司成立了专家委员会，由专业律师、品牌专家和营销高手组成。公司曾花了4年时间，和天津精武公司在北京和武汉两地打了7场官司，耗资百万，最后成功阻止了天津公司恶意抢注精武鸭脖商标，同时从外地买回了“精武”餐饮服务类商标，为精武品牌的回归和湖北的鸭产业健康发展做出了最大的贡献。

Wuhan zero Green Food Co., Ltd. was founded in December 2004 by Mr. Su Detao, a returned overseas Chinese, with a registered capital of 10.08 million yuan. It is a holding enterprise of Wuhan laoxiangkou Jingwu investment development company. It is located at No. 88, Zhangwan Industrial Park, Caidian District, Wuhan City, with a planned total floor area of 36000 square meters and a building area of 18000 square meters. There are more than 400 employees. From its establishment to now, the company has developed into a comprehensive economic entity integrating R & D, production and processing of Jingwu duck neck series products, frozen goods agency sales, e-commerce, franchise store chain operation, etc. The company's vacuum packed Jingwu duck neck, wuchangyu, Honghu wild duck, Chutian four unique and other famous Hubei featured health agricultural products are exported to Beijing, Shanghai, Guangdong, Hefei, Jiangxi, Shandong, Henan, Shaanxi and other places, with sales outlets distributed in more than 1500 nationwide, The e-commerce website invested by the company, www.zghbtc.com, is the only e-shopping platform with the most complete variety of B2C products in Hubei Province. Since its establishment, the company has been committed to innovative management, with personalized, differentiated and specialized characteristics. The enterprise management team has achieved product innovation, process innovation, taste innovation and business model innovation in six years of entrepreneurial practice. 1. Product innovation: the company is the first enterprise in the national duck neck industry to complete the research and development of vacuum packaging technology and realize industrial production; the company has applied for 5 appearance packaging patents. 2. Technological innovation: the company's own research and development of low-temperature microwave sterilization technology of soy sauce and meat products solves the problem of constant flavor of vacuum packaging products, and won the science and technology project award of Wuhan city and science and technology innovation award of China Food Industry Association. 3. Taste Innovation: the company's R & D personnel boldly imagined that in the traditional bittern technology of Jingwu duck neck, they boldly innovated. Later, combined with the health and nutrition science of traditional Chinese medicine, they developed a product different from the traditional red color of Jingwu duck neck, and also different from the natural healthy color of Zhou black duck (i.e. the original color of the product), without any additives, and preserved the unique aftertaste of Jingwu duck neck The more you eat, the more you want to eat. It's popular with consumers. Adhere to the product value concept of "original color, original taste and origin". 4. Business model innovation: the company is the first to launch the e-commerce website of special products in Hubei Province, China; the first to launch a new business model of "Jingwu duck neck" mobile shopping cart, entering the community, campus and scenic spot; at the same time, it is also the first enterprise to launch the "8 + 1 Wuhan city circle college students venture duck neck exclusive store" project in cooperation with Wuhan Municipal entrepreneurship office and Wuhan Youth League Municipal Committee Industry has realized a new win-win business cooperation model among enterprises, schools and entrepreneurs. 5. Innovative operation and food safety first: the company is the first meat processing enterprise in Wuhan to take the lead in applying for and passing QS (food quality and safety certification), and the enterprise has passed ISO9000 and ISO22000 (HACCP) certification; in 2006, the company's products obtained the national quality and safety trustworthy brand; in 2008, it was awarded "national food safety demonstration" by the Ministry of agriculture and the State Administration for Industry and Commerce and other seven ministries and commissions Fan unit "; in 2010, it was rated as" top ten start-up enterprises in Wuhan "by Wuhan Municipal People's government. In 2011, it was awarded as the unit of "May 1st labor certificate" by Wuhan Federation of trade unions. In 2011, it was awarded the "Wuhan three rural economic innovation" award by the people's Government of Wuhan. In 2011, the company's brand "coco elder brother" was awarded the "Hubei famous brand"; in 2011, it was awarded the "Wuhan excellent innovation enterprise" by Wuhan Light Industry Association. 6. Brand strategy, legal escort. Now the company implements the multi brand strategy. The company now has its own brands, including Jingwu, coco brother, Hankou family, coco Jingwu, jiusao, etc. the company has established an expert committee composed of professional lawyers, brand experts and marketing experts. The company spent four years in seven lawsuits with Tianjin Jingwu company in Beijing and Wuhan, which cost millions. Finally, it successfully prevented Tianjin Company from registering Jingwu duck neck trademark maliciously, and bought back "Jingwu" catering service trademark from other places, which made the greatest contribution to the return of Jingwu brand and the healthy development of duck industry in Hubei.

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