Beck's贝克品牌怎么样 申请店铺

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贝克是百威英博旗下主导品牌之一。

德国凭借品质优良的啤酒，成为举世公认的啤酒王国。

拥有四百年历史的贝克啤酒是德国啤酒的代表，也是全世界最受欢迎的德国啤酒。尤其是在美国（每年大约1亿升）/英国/意大利，贝克啤酒更是进口啤酒的冠军品牌，年出口占德国啤酒出口总量的35%以上。

贝克啤酒起源于16世纪的不来梅古城，其优良的酿造技术，使‘BECK'S’品牌传播至今。1876年，在纪念美国建国一百年的费城世界博览会上，贝克啤酒获得第一届国际竞赛金牌奖的殊荣，此后百余年来所荣获的奖项更是不计其数。

贝克啤酒风行全球140多个国家，高居德国啤酒出口量第一位。它不断的在全球各地的报纸/杂志/新闻媒介上宣传“BECK'S”和其特有的钥匙图形，使‘BECK'S’商标和钥匙图形在世界各地都能见到。贝克也在英国/新加坡/德国/日本/美国等许多国家和香港地区注册了‘BECK'S’商标。通过长期的广泛的宣传和注册，‘BECK'S’商标已成为世界驰名保护。

贝克啤酒产品包括BECK'SLAGER、LIGHT、DARKLAGER、OKTOBERFEST与无酒精啤酒等，LAGER体现了传统的贝克啤酒德国口味，酒质饱满丰富。LIGHT爽口宜人，曾于1999年/2000年/2001年连续三年在美国品鉴会上获得金牌。DARKLAGER是全球黑啤的代言者，经过特殊的烘烤过程，再经糖化水解后所酿成的贝克啤酒，口味醇美营养丰富，低刺激性的温和酒质是有健康概念的高品质啤酒。

从18世纪开始，贝克就由不来梅向北海和波罗地海沿岸各城市出口啤酒。直到现在该公司还始终继承这一传统。

1992年贝克与中国福建莆田金钥匙啤酒厂进行许可证生产合作，一度成为在中国名气最大的外国啤酒之一。后来由于特殊的原因贝克终止了许可证合作合同。1999年4月与澳大利亚狮王集团在苏州独资的一家啤酒公司签定许可证协议，将在中国生产和销售贝克牌啤酒的权利转让给了狮王集团。

Baker is one of the leading brands of AB InBev. Germany has become the world recognized beer kingdom by virtue of its high quality beer. Becker beer, with a history of 400 years, is the representative of German beer and the most popular German beer in the world. Especially in the United States (about 100 million liters per year) / Britain / Italy, Baker beer is the champion brand of imported beer, and its annual export accounts for more than 35% of Germany's total beer export. Baker's beer originated in the ancient city of Bremen in the 16th century. Its excellent brewing technology has spread the "Beck's" brand to this day. In 1876, Baker beer won the gold medal in the first international competition at the Philadelphia World Expo, which commemorates the centenary of the founding of the United States. Since then, it has won countless awards. Baker beer is popular in more than 140 countries around the world, ranking first in German beer exports. It constantly publicizes "Beck's" and its unique key graphics in newspapers / magazines / news media around the world, so that the "Beck's" trademark and key graphics can be seen all over the world. Baker has also registered the "Beck's" trademark in many countries and Hong Kong, such as the United Kingdom / Singapore / Germany / Japan / United States. Through long-term extensive publicity and registration, "Beck's" trademark has become the world famous protection. Beck's beer products include Beck's lager, light, darklager, Oktoberfest and non-alcoholic beer. Lager embodies the traditional German flavor of Beck's beer, and the wine is full and rich. Light is refreshing and pleasant. It won the gold medal at the American appraisal in 1999 / 2000 / 2001 for three consecutive years. Darklager is the spokesman of global black beer. After special baking process and saccharification and hydrolysis, Baker beer is brewed. It has mellow taste, rich nutrition and mild liquor with low stimulation, which is a high-quality beer with healthy concept. Since the 18th century, Baker has been exporting beer from Bremen to cities along the North Sea and the Baltic Sea. Until now, the company has continued this tradition. In 1992, Baker and Putian golden key brewery in Fujian Province of China carried out license production cooperation, once becoming one of the most famous foreign beer in China. Baker later terminated the license cooperation contract for special reasons. In April 1999, it signed a license agreement with a beer company wholly owned by lion group of Australia in Suzhou, which transferred the right to produce and sell Baker beer in China to lion group.

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