Moncler盟可睐品牌怎么样 申请店铺

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Moncler盟可睐，始于1952年的法国，专业从事生产、销售户外运动装备的现代化企业，户外羽绒服业界首屈一指的国际顶尖品牌

Moncler, 是一个源于法国的品牌, 法国企业家René Ramillon于1952年创立该品牌。

盟可睐 (Moncler) 总部位于法国格勒诺布尔，专门从事生产户外运动装备的品牌。盟可睐 (Moncler) 品牌名来自于小镇Monestier de Clermon的缩写。盟可睐 (Moncler) 的故事开始于第二次世界大战期间，品牌具有传奇历史。

2003年公司被意大利企业家Remo Ruffini所收购, 他也是现任的公司总裁与创意总监, 推行全球轻盈羽绒夹克的销售战略. 以展示外衣的精致美学。其产品的多功能性, 无时无刻的融合在人们日常生活的节拍中.

盟可睐(Moncler) 的品牌Logo是M字母与一只公鸡的组合。盟可睐 (Moncler)  品牌下面分：MonclerGamme Rouge和Moncler Gamme Bleu两个秀场品牌，Moncler GammeRouge是女装秀场品牌，创意总监为Giambattista Valli，在巴黎时装周上举办展示 ；MonclerGamme Bleu是男装秀场品牌，在米兰男装周上举办展示。

运动类服饰对于时尚圈的冲击终于实现了。摆脱了传统体育用品的固定导向，使这样的运动装束不仅仅只停留在特殊的场合，也可以穿着于日常生活。在胡椒工业的帮助下，随着运作方式的不断肯定，从1994年起户外运动服装的大门被打开，他们也越来越多被穿着于更多的场合。

延续了之前的重整战略计划之后，在总公司FinPart的支持下盟可睐 (Moncler) 得以开发出更多的产品线，发挥出品牌价值的潜能。而电视广告中出现的出生于山中，生活在大都市里的形象也成为其经典。盟可睐 (Moncler) 的棉服夹克成为在寒冷季节里、在滑雪运动时甚至在优雅场合下公认的必备单品。

时至2012年12月底，Moncler在中国市场已有12家直营精品店，分布在上海，北京，杭州，南京，无锡，沈阳，哈尔滨，天津。在未来几年里，Moncler将在中国开设更多的直营精品店铺，让更多的中国消费者认识这个秉承认真态度生产高品质产品的品牌。

Moncler, started in France in 1952, is a modern enterprise specializing in the production and sales of outdoor sports equipment. Moncler, the top international brand in the field of outdoor down jacket, is a brand originated in France. French entrepreneur Ren é ramillon founded the brand in 1952. Headquartered in Grenoble, France, moncler specializes in the production of outdoor sports equipment brands. The brand name of moncler comes from the abbreviation of the small town of monetierdeclermon. The story of moncler began in the Second World War, and the brand has a legendary history. In 2003, the company was acquired by the Italian entrepreneur remoruffini, who is also the current president and creative director of the company, promoting the global sales strategy of light down jackets to show the exquisite aesthetics of outerwear. The versatility of its products is always integrated in the rhythm of people's daily life. The brand logo of moncler is a combination of M-letter and a rooster. Moncler is divided into two show brands: moncler gammerouge and moncler gammerbleu. Moncler gammerouge is a show brand for women's wear, with Giambattista Valli as the creative director, and it will be displayed at Paris fashion week; moncler gammerbleu is a show brand for men's wear, and it will be displayed at Milan men's wear week. The impact of sports clothing on fashion circle is finally realized. Get rid of the fixed direction of the traditional sports goods, so that such sports clothes not only stay in special occasions, but also can be worn in daily life. With the help of pepper industry, with the continuous affirmation of the operation mode, the door of outdoor sports clothing has been opened since 1994, and they are also more and more worn in more occasions. After continuing the previous restructuring strategic plan, with the support of FinPart, moncler was able to develop more product lines and give full play to the potential of brand value. However, the image of TV advertisements born in the mountains and living in the metropolis has become its classic. Moncler's cotton jacket is recognized as a must-have item in cold seasons, skiing and even elegant occasions. By the end of December 2012, there are 12 direct boutiques in China, which are distributed in Shanghai, Beijing, Hangzhou, Nanjing, Wuxi, Shenyang, Harbin and Tianjin. In the next few years, moncler will open more direct sales boutique stores in China, so that more Chinese consumers will know the brand of producing high-quality products with a serious attitude.

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