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致力于企业创新、时尚魅力的太平鸟，具有国际领先的“快时尚联合”经营模式，以服饰品牌的创意、设计和营销为产业核心，多元化发展家品文化、汽车贸易、商业投资的企业集团。

1996年至今，太平鸟一直位列全国服装行业销售收入和利润双百强单位，目前集团共有5500多名员工，2013年集团实现经营收入105亿元，实现利税11亿元，总资产规模达到62亿元，位居全国服装企业前10位，为全国民营企业500强、浙江省百强私营企业、宁波市纳税50强，“太平鸟品牌”也被授予“中国名牌”等荣誉称号。

迈步新的发展阶段，太平鸟集团将继续秉承“倡导时尚理念、引领时尚生活”的企业使命，紧紧把握时尚潮流发展主线，立志将“太平鸟”打造成为“中国第一时尚品牌”，并以国际知名的大型时尚产业集团和中国的世界品牌为企业的远期发展愿景，成为中国大众时尚界的一面旗帜。

太平鸟发展历程：

太平鸟从创立发展至今，主要经历了三个较为重大的发展转折节点：其一，品牌初创时的定位问题；其二，97金融危机时的转型问题；其三，新世纪初进入女装市场的问题。然而，无论公司经营战略发生如何的转变，唯一贯穿始终不变的是公司的经营理念：“错位竞争”。正是这样的理念，伴随着太平鸟走过一路的风雨和坦途，也必将引领太平鸟走向新的辉煌。

太平鸟未来发展战略：

展望未来，太平鸟坚持以做强、做大品牌服装主业，以“做一家卓越的时尚品牌零售公司”为发展目标。继续围绕“家品与贸易”和“投资与汽贸”等领域进行持续拓展，并通过集团产业合理规划、体制创新、专业运作与监管，使集团业务形成一个主业核心、多领域共同发展的态势，使集团各产业在各自领域形成较强的竞争优势。

集团将继续加大对品牌服装的投入，推进服装品牌、研发、营销、产业链整合、信息化及物流等各方面综合能力的提升。继续坚持以“设计带动品牌发展”的创意经济理念，通过在国外建立设计公司或平台、甚至收购相关的国外设计机构，保持产品设计优势。公司将实施“陆空海”立体发展的渠道战略（陆，即传统实体店铺；空，即网上电子购物；海，即未来的海外市场），适时启动国际一流明星担任品牌代言人计划，进一步提升太平鸟品牌在时尚界的影响力及美誉度，实现国内第一时尚服饰品牌的近期目标。此外，在服装主业的同时，深耕“汽车贸易”、“时尚家品”两个产业，同时，发挥集团品牌优势、产业优势、资金优势、人才优势等开展项目投资和股权投资，带动集团整体规模的发展。

通过自身的不懈努力，还有来自社会各界朋友的大力支持，我们相信，太平鸟集团一定能实现公司发展历程中新的突破，开创企业发展新的辉煌篇章！

Taipingniao, which is committed to enterprise innovation and fashion charm, has the international leading "fast fashion joint" business model, with the innovation, design and marketing of clothing brands as the industrial core, and diversified the development of family culture, automobile trade and business investment enterprise groups. Since 1996, taipingbird has been ranked among the top 100 enterprises in terms of sales revenue and profit in China's garment industry. At present, the group has more than 5500 employees. In 2013, the group achieved operating revenue of 10.5 billion yuan, profits and taxes of 1.1 billion yuan, and total assets of 6.2 billion yuan, ranking among the top 10 garment enterprises in China. It is one of the top 500 private enterprises in China, top 100 private enterprises in Zhejiang Province, and top 50 tax payers in Ningbo City, "Taipingbird brand" has also been awarded "China famous brand" and other honorary titles. Stepping into a new stage of development, taipingbird group will continue to uphold the corporate mission of "advocating fashion concept and leading fashion life", firmly grasp the main line of fashion development, and aspire to build "taipingbird" into "China's first fashion brand", as well as the long-term development vision of the enterprise based on the internationally famous large fashion industry group and China's world brand, and become the Chinese public A flag of fashion. Development process of Taiping bird: since its establishment and development, Taiping bird has mainly experienced three major development turning points: first, the positioning of the brand when it was founded; second, the transformation of the 97 financial crisis; third, the problem of entering the women's wear market at the beginning of the new century. However, no matter how the company's business strategy changes, the only constant throughout is the company's business philosophy: "dislocation competition". It is such a concept that, with the wind and rain and smooth road of Taiping bird, it will lead Taiping bird to a new glory. Future development strategy of Taiping bird: looking forward to the future, Taiping bird adheres to the development goal of strengthening and expanding the main business of brand clothing, and "being an outstanding fashion brand retail company". Continue to expand around the fields of "home products and trade" and "investment and auto trade", and through the group's reasonable industrial planning, system innovation, professional operation and supervision, the group's business will form a trend of common development of the main business core and multi fields, so that the group's industries will form a strong competitive advantage in their respective fields. The group will continue to increase investment in brand clothing, and promote the improvement of comprehensive capabilities in clothing brand, R & D, marketing, industrial chain integration, informatization and logistics. Continue to adhere to the concept of "design drives brand development" in the creative economy, through the establishment of design companies or platforms in foreign countries, or even the acquisition of relevant foreign design institutions, to maintain the advantages of product design. The company will implement the channel strategy of "land, air and sea" three-dimensional development (land, i.e. traditional physical stores; air, i.e. online e-shopping; sea, i.e. future overseas markets), launch the plan of international first-class stars acting as brand spokesmen in time, further enhance the influence and reputation of Taiping bird brand in the fashion industry, and achieve the short-term goal of the first fashion clothing brand in China. In addition, while focusing on the main business of clothing, we should deepen the two industries of "automobile trade" and "fashion home products". At the same time, we should give full play to the group's brand advantage, industrial advantage, capital advantage, talent advantage, etc. to carry out project investment and equity investment, so as to drive the development of the group's overall scale. Through our own unremitting efforts and the strong support of friends from all walks of life, we believe that taipingbird group will surely achieve a new breakthrough in the development process of the company and create a new brilliant chapter in the development of the enterprise!

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