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360 ssp媒体方平台在广告联盟行业中的票数：13 更新时间：2024-11-22

360 ssp媒体方平台是哪个国家的品牌？「360 ssp媒体方平台」是三六零安全科技股份有限公司旗下著名品牌。该品牌发源于北京市，由创始人周董在2016年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

前身为360广告联盟，隶属于北京奇虎科技有限公司旗下，有效整合原搜索联盟平台、聚效广告平台、360移动广告联盟平台的各方资源，为合作伙伴提供丰富的变现渠道和丰厚的变现收入

360广告联盟已正式更名为360ssp媒体方平台，启用二级域名ssp.360.cn。据悉，360ssp媒体方平台整合了原搜索联盟平台、聚效广告平台、以及今年初上线的360移动广告联盟平台。而原搜索联盟官网，除了数据和财务信息查询功能外，其他操作功能均将关闭。

360ssp媒体方平台整合原搜索联盟平台、聚效广告平台以及360移动广告联盟平台，通过统一的账号密码帮助广大合作伙伴更便捷的对各项联盟业务进行查看数据、收益、操作等等。

360广告联盟迎来了聚效广告联盟的强势加入，他们带着专业的广告营销经验，丰富的媒体渠道资源和成熟的运营服务体系，有效整合双方资源，为流量主们提供更丰富的变现渠道和更丰厚的变现收入。

360广告联盟官网--360 ssp媒体方平台，将通过360自有的AD EXCHANGE系统将360PC搜索联盟业务和MV的PC展示网盟业务进行了整合，从而形式了目前完整的360PC广告联盟业务。另外，通过有效抓取用户画像、多方位提升广告点击转化率，帮助媒体挖掘流量价值的360移动广告联盟与360PC广告联盟一起双核驱动，整合为新的360广告联盟业务。

360ssp媒体方平台将会实现账号统一与代码统一。新注册的用户可以通过注册一个帐号来同时操作PC和移动两块广告联盟业务。不仅如此，PC广告也将整合搜索广告和展示广告的广告代码，通过一个代码实现搜索类广告主与展示类广告主同时竞价，从而提高广告位的议价能力，增大广告变现效果。

Formerly known as 360 advertising alliance, affiliated to Beijing Qihu Technology Co., Ltd., it effectively integrates all resources of the original search alliance platform, juxiao advertising platform and 360 mobile advertising alliance platform, provides partners with rich cash channels and rich cash income. 360 advertising alliance has officially changed its name to 360ssp media platform, enabling the secondary domain name ssp.360.cn. It is reported that 360ssp media platform integrates the original search alliance platform, juxiao advertising platform and the 360 mobile advertising alliance platform launched at the beginning of this year. In addition to data and financial information query functions, other operation functions of the original search alliance official website will be closed. 360ssp media platform integrates the original search alliance platform, convergence advertising platform and 360 mobile advertising alliance platform. Through a unified account password, it helps partners to more easily view data, revenue, operation and so on. 360 advertising alliance ushered in the strong participation of juxiao advertising alliance. With professional advertising marketing experience, rich media channel resources and mature operation service system, they effectively integrate the resources of both sides, and provide more abundant cash channels and richer cash income for traffic owners. 360ssp media platform, the official website of 360 advertising alliance, will integrate 360pc search alliance business and MV PC display network alliance business through 360's own adexchange system, thus forming a complete 360pc advertising alliance business. In addition, 360 mobile advertising alliance and 360pc advertising alliance, which help the media to tap the value of traffic, are driven by two cores to integrate into the new 360 advertising alliance business by effectively grabbing user portraits and improving the click to click conversion rate of advertising in multiple directions. 360ssp media platform will realize account unification and code unification. The newly registered users can register an account to operate both PC and mobile advertising alliance business at the same time. Not only that, PC advertising will also integrate the advertising codes of search advertising and display advertising. Through one code, search advertisers and display advertisers can bid at the same time, so as to improve the bargaining power of advertising space and increase the realization effect of advertising.

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