九龙仓品牌怎么样 申请店铺

九龙仓集团有限公司（股份代号：4）始创于1886年，集团实力雄厚，综合资产总值达港币2,818亿元，以发展中、港两地地产及基建业务为策略重点。集团为会德丰有限公司（股份代号：20）的附属公司。

九龙仓125年来坚守「创建明天」为业务发展的愿景。继往开来，2010年集团录得创纪录的财务表现。除了过往建基于香港的发展傲视同侪外，九龙仓继续以「创建明天」的理念积极拓展在国内之资产，包括以超逾人民币650亿元的成本购入累积1,240万平方米的土地储备、一系列即将落成的酒店物业及尤具价值的码头。现时，集团中国业务资产占集团总营业资产的39%，中期目标为50%，包括增加土地储备至1,500万平方米。

九龙仓以地产发展为业务的策略重点，致力于收购土地、融资、项目发展、设计、建筑及市场推广。集团卓越的商场管理傲视同侪。

海港城及时代广场两个地标物业为九龙仓在香港的骨干地产项目，占集团总营业资产的47%及营业盈利的64%。两者的租金收入自2003年起分别录得12%及9%的复合年度增长，综合估值接近港币1,200亿元，有赖顾客支持及群聚效应，两商场的零售业务表现出众，合占香港2011年上半年零售业销售总额的8.3%。

内地地产发展为集团增长的新动力。集团对内地地产市场的基调保持乐观，持续且迅速的城市化同时刺激市场对物业数量及质量的需求。现时内地土地储备约1,240万平方米，包括分布于13个城市、超过200万平方米的投资物业及超过1,000万平方米的地产发展项目。

集团在内地的投资物业正打造新明天，其规模及重要性将媲美香港的海港城及时代广场。集团在上海的投资物业规模已与香港的时代广场看齐，于长沙、成都、重庆、苏州及无锡的五项发展中的国金中心项目，则皆以海港城为模范。 

地产发展方面，2010年的销售及预售收入接近人民币90亿元。在2011年年初未确认销售额已录得超过人民币80亿元，并于2011年6月底增至人民币149亿元。于2010年确认销售额稍超过人民币30亿元（毛利率超过34%）。

集团于亚太区拥有或管理十间马哥孛罗酒店，主要位处内地。另外，2012年起会有多间新酒店陆续开业。2011年3月，马哥孛罗酒店集团就其服务承诺及质素获中国酒店星光奖选为「中国最佳国际酒店管理集团」。

集团目前在国内的资产还包括多个位处中国沿岸的重点码头，这正是未来数十年全球货运最蓬勃的海岸线。

九龙仓「创建明天」的理念也伸延至企业社会责任方面，并致力贯彻及履行社会企业持续发展。透过「社、企共勉」的旗帜，集团加强与社区之合作，致力为香港共建美好明天，并会积极推广员工义务工作，推动社会可持续发展，为社会及下一代创造不一样的未来献一分力。

于2010年，九龙仓的卓越表现荣获亚洲周刊颁发「全球华商1000─最绩优企业大奖」。另外，九龙仓亦获得社会服务联会颁发「商界展关怀」标志，以表扬其良好企业公民的贡献。

Jiulongcang Group Co., Ltd. (Stock Code: 4) was founded in 1886. The group has strong strength and total assets of HK $281.8 billion. It focuses on the development of real estate and infrastructure business in China and Hong Kong. The group is a subsidiary of huidefeng Co., Ltd. (Stock Code: 20). Jiulongcang has adhered to the vision of "creating tomorrow" for business development for 125 years. In 2010, the Group recorded a record financial performance. In addition to the past development based on Hong Kong, jiulongcang has continued to actively expand its assets in China with the concept of "building tomorrow", including purchasing 12.4 million square meters of accumulated land reserves, a series of upcoming hotel industry and a particularly valuable Wharf at a cost exceeding 65 billion yuan. At present, the group's business assets in China account for 39% of the group's total business assets, with a medium-term target of 50%, including an increase in land reserves to 15 million square meters. Jiulongcang focuses on real estate development, and is committed to land acquisition, financing, project development, design, construction and market promotion. The group's excellent store management is superior to its peers. The two landmark properties of harbour city and Times Square are the backbone real estate projects of jiulongcang in Hong Kong, accounting for 47% of the group's total operating assets and 64% of its operating profit. The rental income of the two stores has recorded a compound annual growth of 12% and 9% respectively since 2003. The comprehensive valuation is close to hkd120 billion. Thanks to customer support and clustering effect, the retail business of the two stores is outstanding, accounting for 8.3% of the total retail sales in the first half of 2011 in Hong Kong. The development of mainland real estate is the new driving force of the group's growth. The group remains optimistic about the tone of the mainland real estate market, with sustained and rapid urbanization stimulating demand for the quantity and quality of property in the market. At present, the land reserve in the mainland is about 12.4 million square meters, including 13 cities, over 2 million square meters of investment properties and over 10 million square meters of real estate development projects. The group's investment properties in the mainland are building a new tomorrow with a scale and importance comparable to Hong Kong's harbour city and Times Square. The scale of the group's investment property in Shanghai has been in line with that of times square in Hong Kong. The five development projects of Guojin center in Changsha, Chengdu, Chongqing, Suzhou and Wuxi are all modeled on the harbor city. In terms of real estate development, the sales and pre-sale revenue in 2010 was close to 9 billion yuan. The unconfirmed sales volume at the beginning of 2011 has recorded more than 8 billion yuan, and increased to 14.9 billion yuan at the end of June 2011. In 2010, the sales volume was slightly over RMB 3 billion (gross profit rate over 34%). The group owns or manages 10 Marco Polo Hotels in the Asia Pacific region, mainly located in the mainland. In addition, many new hotels will open in succession since 2012. In March 2011, Marco Polo Hotel Group was selected as "China's best international hotel management group" for its service commitment and quality. At present, the group's domestic assets also include a number of key wharves located along the coast of China, which is the most prosperous coastline for freight transportation in the world in the coming decades. Jiulongcang's concept of "building tomorrow" also extends to corporate social responsibility, and is committed to implementing and fulfilling the sustainable development of social enterprises. Under the banner of "community and enterprise encouragement", the group will strengthen cooperation with the community to build a better future for Hong Kong, actively promote the voluntary work of employees, promote the sustainable development of the society and contribute to the creation of a different future for the society and the next generation. In 2010, jiulongcang's outstanding performance was awarded the "global Chinese 1000 - the most outstanding enterprise award" by Asian weekly. In addition, jiulongcang was also awarded the "care for business exhibition" logo by the Social Services Federation to praise the contribution of its good corporate citizens.

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