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天津市鸵鸟墨水有限公司（原天津市天津墨水厂）是中国第一滴墨水的诞生地，其“鸵鸟”牌产品分五大类百余个花色品种，产品行销全国二十七个省、市、自治区，全国市场占有率达到35%，由于“鸵鸟”品牌具有悠久历史，产品质量稳定，并以优质的服务、不断的提高顾客满意度，在国内享有很高的知名度和信誉度。其产量、销售额、利润、市场占有率等主要指标都居国内同行业第二。“鸵鸟”牌产品先后多次被评为“天津市名牌产品”、“全国及天津市用户满意产品”、“中国消费者信得过产品”、并曾荣获“中国制笔行业名牌产品”、“中国墨水王”等奖项，企业被国家商务部评为“中华老字号”。

目前，鸵鸟已搭建起良好的产品结构。其中，鸵鸟牌自来水笔书写墨水为主要产品，占公司销售额的52%；鸵鸟牌墨汁，占公司销售额的12%；鸵鸟牌喷码墨水、计算机喷涂打印墨水等系列产品占公司销售额的15%；鸵鸟牌与笔具配套的专用墨水有：荧光笔墨水、中性笔墨水、直液式钢笔墨水、彩色笔墨水、绘图墨水、白板笔墨水、记号笔墨水等专用墨水系列，占公司销售额的13%；鸵鸟牌系列办公文教用品，占公司销售额的8%。

鸵鸟坚持“两条腿走路”，在产品创新的同时，坚持走市场营销创新之路。主管销售的常务副总经理朱芳介绍，“在营销创新方面，我们成立了销售三科，专门销售新产品，对于新产品销售制定了相应的倾斜政策，对于销售状元年底实行一次性奖励，充分调动了销售人员的积极性和工作热情；其次，2000年，实施品牌买断政策，已有陕西、黑龙江、吉林、辽宁、河南、河北、山东等地8家大客户买下了‘鸵鸟’品牌的经营权。”创新举措使鸵鸟墨水公司在全国站稳脚跟。

Tianjin ostrich Ink Co., Ltd. (formerly Tianjin Tianjin ink factory) is the birthplace of the first drop of ink in China. Its "ostrich" brand products are divided into five categories and more than 100 varieties. The products are sold to 27 provinces, cities and autonomous regions in China, with a market share of 35%. The "ostrich" brand has a long history, stable product quality, and high-quality service To improve customer satisfaction, in China enjoy a high visibility and credibility. Its output, sales, profit, market share and other major indicators are ranked second in the same industry in China. "Ostrich" brand products have been awarded "Tianjin famous brand products", "national and Tianjin user satisfaction products", "Chinese consumers trusted products", and have won "China pen making industry famous brand products", "China ink king" and other awards. The enterprise has been awarded "China time honored brand" by the Ministry of Commerce. At present, ostrich has built up a good product structure. Among them, ostrich Brand fountain pen writing ink is the main product, accounting for 52% of the company's sales; ostrich brand ink, accounting for 12% of the company's sales; ostrich brand inkjet printing ink, computer spray printing ink and other series of products account for 15% of the company's sales; Ostrich brand and pen matching special ink are: fluorescent pen ink, neutral pen ink, direct liquid pen ink, color pen ink Drawing ink, whiteboard ink, marker ink and other special ink series, accounting for 13% of the company's sales; ostrich brand series office stationery, accounting for 8% of the company's sales. Ostrich adheres to "two legged walk", while product innovation, it adheres to the road of marketing innovation. Zhu Fang, executive deputy general manager in charge of sales, said, "in terms of marketing innovation, we have established three sales departments, which are specialized in selling new products, formulated corresponding preferential policies for new product sales, and implemented a one-off reward for the sales champion at the end of the year, fully mobilizing the enthusiasm and enthusiasm of salespeople; secondly, in 2000, we implemented the brand buyout policy, which has been implemented in Shaanxi Eight big customers in Heilongjiang, Jilin, Liaoning, Henan, Hebei, Shandong and other places bought the right to operate the ostrich brand. " The innovation makes ostrich ink firm in the country.

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