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中国名酒郎酒，始于1898年，其酿造历史可追溯到汉武帝时期，当时的宫廷贡酒“枸酱酒”即是郎酒前身。郎酒产自川黔交界处有“中国美酒河”之称的赤水河畔，因产地四川省古蔺县二郎镇而得名。二郎镇地处赤水河中游，四周崇山峻岭，风景秀丽，为酱香郎酒国家级原产地保护区。

郎酒四宝——自然美境、优质水源、天地宝洞、千年工艺，已成为郎酒独一无二的品质代言。优质的产品成就了郎酒集团国家金牌企业、国家惠农龙头企业、四川省大企业集团的荣耀。

2011年，郎酒销售收入突破103亿元，跨入白酒百亿俱乐部；2012年，郎酒销售收入突破110亿元，再续百亿辉煌。

随着郎酒销量增速，郎酒集团始终坚持高品质、严管理，为消费者提供卓越产品、塑造卓越品牌。郎酒的发展将一如既往地坚持“四项基本原则”——坚持提升品质不动摇、坚持品牌升空不动摇、坚持营销落地不动摇、坚持稳中求快不动摇。这不仅是郎酒集团做大做强、可持续发展的护航法则，更是郎酒在品质和管理上的严格要求和执行态度。

郎酒的卓越品质不仅得到消费者喜爱，还获得权威部门的认证。2007年，红花郎酒生产工艺研究及应用荣获“四川省科技进步一等奖”。2010年，中国酿酒工业协会认定郎酒红花郎酒为“中国白酒酱香型代表”，认定郎酒新郎酒为“中国浓酱兼香型白酒代表”。2011年，新郎酒荣获中国酿酒工业协会颁发的“中国白酒技术创新典范产品”荣誉称号。这一认定，既是业内权威对郎酒品质的肯定，更是郎酒对消费者的品质承诺和信心保证。

在卓越品质的基础上，郎酒的品牌价值也实现了大幅攀升，从2012年228.76亿元增至2013年的309.58亿元，名列《中国500最具价值品牌》排行榜第49位，位居中国白酒行业第三价值品牌。郎酒倡导的“神采飞扬·中国郎”已深入人心，郎酒一直坚持的“大气、正气、霸气”的企业理念、时尚感和神秘感兼备的产品理念以及郎酒独有的“一树三花”品牌策略均已成为郎酒的显著标识。

“酱香典范·红花郎”、“和谐兼香·新郎酒”代表郎酒高端产品线，获誉无数，堪称典范；“传世酱香·老郎酒”、“让勇敢充满自己·郎牌特曲”分别体现郎酒的历史传承和时代新秀，代表郎酒中端产品线；“好时尚好味道·小郎酒”代表郎酒亲民产品。

目前，郎酒集团正着力打造中国最大的酱酒生产基地,并将其与二郎镇红色文化、山地文化、洞藏文化及传统酿酒文化的旅游开发有机结合起来，发掘郎酒品牌底蕴，提升郎酒品牌价值，增加郎酒国际影响力。

突破旧格局，创造新未来。郎酒集团将始终坚持“神采飞扬·中国郎”这一品牌战略，实施以“群狼共舞、资源共享、集中突破”为核心的推进策略，品牌与销售并驾齐驱，不断优化产品结构，以更高、更快、更强的中国郎精神，将郎酒打造成为行业领域中不可或缺的巨大影响者。

Langjiu, a famous Chinese wine, began in 1898. Its brewing history can be traced back to the period of Emperor Wu of the Han Dynasty. At that time, the gongjiu "Goujiang wine" was the predecessor of Langjiu. Langjiu is produced by Chishui River, which is known as "China wine River" at the junction of Sichuan and Guizhou. It is named after Erlang Town, Gulin County, Sichuan Province. Erlang town is located in the middle reaches of Chishui River, surrounded by high mountains and beautiful scenery. It is a national origin protection area of maoxianglang liquor. The four treasures of Langjiu - natural beauty, high-quality water source, heaven and earth treasure cave, and millennium technology have become the unique quality spokesmen of Langjiu. The high-quality products have achieved the honor of national gold medal enterprise, national leading enterprise of benefiting agriculture and large enterprise group of Sichuan Province. In 2011, the sales revenue of Langjiu exceeded 10.3 billion yuan and entered the liquor 10 billion club; in 2012, the sales revenue of Langjiu exceeded 11 billion yuan and continued to be 10 billion brilliant. With the growth of Lang Liquor sales, Lang Liquor Group always adheres to high quality and strict management, providing consumers with excellent products and shaping excellent brands. The development of Langjiu will, as always, adhere to the "four basic principles" - unshakable in improving quality, unshakable in brand launching, unshakable in marketing, and unshakable in seeking speed in stability. This is not only the escort principle for the development of Langjiu group, but also the strict requirements and implementation attitude on quality and management. The excellent quality of Lang Liquor is not only loved by consumers, but also certified by authoritative departments. In 2007, the research and application of honghualang wine production technology won the first prize of Sichuan Science and technology progress. In 2010, the Chinese brewing industry association recognized Langjiu honghualang liquor as the "representative of Chinese Liquor Maotai flavor" and Langjiu bridegroom liquor as the "representative of Chinese thick sauce and flavor liquor". In 2011, bridegroom wine won the honorary title of "China liquor technology innovation model product" issued by China Liquor Industry Association. This recognition is not only the affirmation of the authority in the industry to the quality of Langjiu, but also the guarantee of the quality commitment and confidence of Langjiu to consumers. On the basis of excellent quality, the brand value of Lang Liquor has also achieved a significant increase, from 22.876 billion yuan in 2012 to 30.958 billion yuan in 2013, ranking 49th in the ranking of "China's 500 most valuable brands", ranking the third value brand in China's liquor industry. Langjiu has been deeply rooted in the people's heart for its "high spirited · Chinese Lang". Langjiu has always adhered to the enterprise concept of "atmosphere, righteousness and hegemony", the product concept of both fashion and mystery, and its unique brand strategy of "one tree, three flowers" have become the distinctive symbol of Langjiu. "Maotai flavor model · honghualang" and "harmony and fragrance · bridegroom wine" represent the high-end product line of Langjiu, which has won numerous reputations and can be regarded as a model; "Maotai flavor · laolang wine" and "let courage be full of oneself · langpai special music" respectively reflect the historical heritage and new generation of Langjiu, and represent the middle end product line of Langjiu; "good fashion and good taste · Xiaolang wine" represents the products of Langjiu that are close to people. At present, Langjiu group is striving to build the largest sauce wine production base in China, and organically combine it with the tourism development of Erlang town's red culture, mountain culture, Dongzang culture and traditional wine making culture, explore the brand connotation of Langjiu, enhance the brand value of Langjiu and increase its international influence. Break through the old pattern and create a new future. Langjiu group will always adhere to the brand strategy of "high spirited · Chinese Lang", implement the promotion strategy with the core of "dancing with wolves, resource sharing and centralized breakthrough", keep pace with the brand and sales, constantly optimize the product structure, and build Langjiu into an indispensable and huge influencer in the industry with a higher, faster and stronger Chinese Lang spirit.

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