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1992年真锅珈琲馆正式进入台湾地区，带着隽永典雅的珈琲道文化，为台湾注入了新的咖啡生命。目前台湾已有80余家真锅连锁加盟店，是台湾最大最完整的咖啡连锁店之一，且有不少愿意共同发扬珈琲道文化的有志者，还在陆续加盟。

1997年9月真锅珈琲馆在上海成立中国总部，本着“一杯咖啡，满怀诚恳”的理念来推广珈琲道文化，并将专业、明朗、诚恳的服务深植于顾客心中。目前真锅珈琲馆在中国已有近百家连锁加盟店，期望能以隽永典雅的珈琲道文化，为咖啡市场及另一种层级的消费力注入新的生命。
真锅咖啡馆的经营理念：

丰富的咖啡知识，加上对咖啡的信仰，蕴育出发扬咖啡道文化的理念，创设了真锅珈琲馆。我们谨慎而严格的筛选世界各地顶级咖啡生豆，经过严格而独特的烘培过程后，由服务人员细心的冲泡下完美的呈现，让顾客在充满明亮、朝气的环境中感受咖啡的醇美内涵。俨然成为珈琲道文化地区的代言人。在1992年引入台湾地区后，秉持真锅珈琲馆的精神，将专业明朗与诚恳的服务，深植于顾客心中，期望能以隽永典雅的珈琲道文化，为社会注入新的生命。
真锅咖啡馆商标[LOGO]的意义：

真锅珈琲馆以「新形象之咖啡专门店」为目标，自1990年9月起导入此象征商标，椭圆形标帜是COFFEE的「C」之圆形化，椭圆形里的孤线是咖啡杯里注入牛奶时的形状，象征着珈琲馆和顾客间「交流」的情谊，采用绿色的色泽是以感受大地恩惠的心情为出发点，以推广绿色的咖啡树为理念，期许今后能成为真锅珈琲馆的代名词，强调出自然、清洁、明亮及优雅。

In 1992, the real pot Jiayao restaurant officially entered Taiwan. With the meaningful and elegant Jiayao culture, it has injected new coffee life into Taiwan. At present, there are more than 80 real pot chain stores in Taiwan, which is one of the largest and most complete coffee chain stores in Taiwan. Many aspirants who are willing to share the yangjiadao culture are still joining in succession. In September 1997, the Chinese headquarters of the real pot Jiayao pavilion was established in Shanghai. Based on the concept of "a cup of coffee, full of sincerity", Jiadao culture was promoted, and professional, clear and sincere service was deeply rooted in the hearts of customers. At present, there are nearly 100 franchised stores in China, hoping to inject new life into the coffee market and another level of consumption with meaningful and elegant Jiadao culture. The business philosophy of the real pot Cafe: rich coffee knowledge, coupled with the belief in coffee, contains the concept of developing coffee culture, creating the real pot cafe. We carefully and strictly select the world's top raw coffee beans. After a strict and unique baking process, the service personnel carefully brew the perfect presentation, so that customers can feel the mellow connotation of coffee in a bright and vibrant environment. It seems to be the spokesperson of Jiadao culture area. After it was introduced into Taiwan in 1992, it adheres to the spirit of real pot Jiayao hall, and deeply embeds professional, clear and sincere service in the hearts of customers, hoping to inject new life into the society with meaningful and elegant Jiayao culture. The meaning of the logo of the real pot Cafe: the real pot Cafe takes "the new image of the coffee shop" as its goal, and has introduced this symbolic trademark since September 1990. The oval logo is the roundness of coffee's "C". The isolated line in the oval is the shape of the coffee cup when milk is injected, which symbolizes the friendship between the cafe and customers. The green color is used to feel the earth With the idea of promoting green coffee tree as the starting point, we hope to become the synonym of real pot Jiayu restaurant in the future, emphasizing nature, cleanness, brightness and elegance.

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