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Smaato is a global real-time advertising platform for mobile publishers and application developers. Smaato operates the world's largest independent mobile advertising trading platform and has been engaged in the development of innovative and mobile priority solutions since 2005. Smaato is a global, intelligent, free-to-use self-service platform and advertising server that brings native advertising, video advertising and real-time advertising to more than 90000 mobile application developers and publishers. The company has a global reach and a wide network of demand partners, which can bring a single integration capability to a large number of different advertisers. Smaato's publisher platform (SPX) is an integrated mobile profit-making solution for mobile publishers and application developers, which integrates mobile, native and procedural services on a single unified platform, and does not include any advertising service fees. The company has built a dynamic and real-time competition mechanism for each advertising display in SPX platform, so as to provide publishers and application developers with higher ECPM and instant profitability. Smaato also plays a leading role in promoting a clean and transparent trading platform for publishers, application developers and advertisers, striving for brand safety, fraud free, publicly visible and effective. Smaato is an initial member of the openrtbmobile Subcommittee and an active member of the mobile marketing association, the Mobile Entertainment Forum (MEF), the Singapore information and Communication Industry Association (SiTF), the Singapore it alliance and the German Digital Media Association bvdw.

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