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“利男居”的由来

上海利男居食品总厂有限公司是一家集研发、生产、销售、专业营销方案提供、实施为一体的百年老字号企业。公司始创于1902年，鹿园工业区拥有标准四层楼厂房。本公司目前拥有月饼、休闲糕点、饼干、桃酥、蛋黄派、蛋糕等系列产品，市场占有率逐年递增。

利男居秉持秉承“诚信经营·开拓创新·完善服务·持续发展”的质量方针，执着地追溯着中华美食文代的根源，专注于为全世界华人缔造圆满团圆的美味时光。把弘扬月饼文化，汇集科技精华，使其成为中华民族心中永远的皓月美食做为最终目标，在百年不懈的追求中，香飘南北，情传天下！

历史足迹：

起源：1902年，身负精湛技艺的钟安樵先生，来到了东方巴黎上海，自此繁华的南京路上，芳醇的饼香流传于世……香飘南北，活力无限！当时，广东风俗，嫁女时要定做大量的龙凤礼饼馈赠亲友。为迎合人们多子多孙的心理，取名为“利男”。凡上海讲究老规矩的人家，有小辈婚嫁，总忘不了叮嘱去利男购买龙凤礼饼馈赠亲友，以讨个好口采；吃了利饼，生个男孩，由于店名吉利和送货上门，在当时上海的广东同乡婚嫁所需的礼饼糕点，十有八九都向利男购买。20年代由于房屋纠纷，这个店迁往日租界的天潼路，后又迁往四川北路邢家桥营业，改称“利男居”。

皱形：1937年“八一三”凇沪战争爆发，日军进入日租界，商店被迫迁往英租界的浙江路宁波路口营业。当时的“利男居”根据茶食糕点消费的特点，一年四季随着时令上市各种点心，从麻球到油炸春卷，从端午粽子到重阳糕，从中秋月饼到香肠大包，无所不有，其所产的椰子糖，质量讲究，独步春申。于是“利男居”的声誉，在上海广式茶食业中首屈一指，与“同芳居”、“怡珍居”、“群芳居”齐名，号称广式茶点“四大居”。由于“利男居”经营得法，名气渐盛。

成长：1992年引入外资的同时引进了日本、台湾先进的现代化流水线生产设备和技术力量。同时将大陆传统的月饼文化和港台新潮月饼文化合二为一，赋予传统月饼以独特、全新、纯真的口味。

经过历史的演变，月饼的内涵丰富了，身份提高了，它已不单单是一种食品，而是一种“文化”的象征。吃月饼，实际吃的是一种文化、一种气氛、一种情感。利男居也一直在成长着------

起飞：经过多年的市场磨炼，形成了规范的、严密的、科学的服务体系。2008年6月8日，位于鹿园工业区标准四层楼厂房顺利投产，同时，研发中心成立和物流配送中心成立。研发中心致立于把月饼的营养功能、嗜好功能、生理功能、文化功能注入到产品终端，使品尝我司月饼的人在精神享受、文化体验、灵魂交流上能达到沸点。物流配送中心致立于把象征着团圆的福音带至中国各地，为广大的消费者及合作伙伴提供优良的服务。

百年的梦回，诉说着渊远流长的意韵与永恒的真情，迸发令人无法抗拒的魅力，和谐、真诚、专业、美味，是利男居的本色。专注敬业、穿越时空，深情溯源、回味经典，与您共鸣团圆情！在这个新的里程碑里！为更加辉煌明天！腾飞吧！

公司品质方针：诚信经营·开拓创新·完善服务·持续发展

利男居荣誊：

2000年企业荣获月饼比赛制作金奖

2002年“利男居豆沙月饼”荣获中国月饼节优质月饼

2002年授予“全国放心月饼金牌企业”荣誉符号。

2003年“广式月饼”荣获上海名优月饼金奖。

2006年荣获“全国月饼生产优秀企业”称号。

2006年“莲蓉月饼”和“月亮船提篮”分获“上海中秋经典月饼选展”月饼口味入围奖和月饼包装造型优秀奖。

2006年荣获第四届全国焙烤技术比赛“车轮杯”全国月饼技术比赛团体赛金奖。

2006年获得HACCP食品安全管理体系认证证书

2006年获得ISO9001:2000质量管理谁证书

从2002年至今连续七年被中国焙烤食品制造工业协会及中国月饼节组委会评为名牌月饼。

The origin of "linanju" is Shanghai linanju Food General Factory Co., Ltd. is a century old brand enterprise integrating R & D, production, sales, professional marketing program provision and implementation. The company was founded in 1902, Luyuan industrial zone has a standard four floor plant. At present, the company has a series of products, such as moon cake, leisure pastry, biscuit, peach cake, yolk pie, cake, etc. the market share is increasing year by year. Li Nanju adheres to the quality policy of "honest management, innovation, improvement of service and sustainable development", persistently traces back to the origin of Chinese food and culture era, and focuses on creating a delicious time of complete reunion for Chinese all over the world. We should promote the culture of moon cakes and bring together the essence of science and technology so that it can be the ultimate goal of the bright moon delicacy in the heart of the Chinese nation. Historical footprints: origin: in 1902, Mr. Zhong anqiao, with exquisite skills, came to Paris and Shanghai in the East. Since then, on the bustling Nanjing Road, the fragrance of fragrant cakes has spread all over the world Fragrant north and south, infinite vitality! At that time, it was a custom in Guangdong to make a large number of dragon and Phoenix gift cakes for relatives and friends when marrying a girl. In order to cater to people's psychology of having many children and grandchildren, it was named "Li Nan". Every family in Shanghai who pays attention to the old rules and regulations, has a younger generation of marriage, and can't forget to tell Li Nan to buy dragon and Phoenix cakes for relatives and friends, so as to get a good taste; after eating Li cake, she gave birth to a boy. Because of the store name and delivery to her home, in nine out of ten, Li Nan bought the cakes and cakes needed for marriage in Guangdong compatriots in Shanghai at that time. In the 1920s, due to housing disputes, the shop moved to Tiantong road in the Japanese concession, and then moved to xingjiaqiao, North Sichuan Road, for business, renamed "Li Nan Ju". Wrinkle shape: in 1937, the "813" Song Shanghai war broke out, the Japanese army entered the Japanese concession, and the shops were forced to move to the Ningbo intersection of Zhejiang Road in the British concession for business. According to the characteristics of the consumption of tea, food and pastry, the "Li Nan Ju" at that time listed all kinds of pastries in season all the year round, from hemp balls to fried spring rolls, from Dragon Boat Festival zongzi to Chongyang pastry, from mid autumn moon cakes to sausages, there is everything. The coconut sugar produced by it is of high quality and goes alone in spring. Therefore, the reputation of "Li Nan Ju" is second to none in Shanghai's Cantonese tea and food industry. It is as famous as "Tongfang Ju", "Yizhen Ju" and "Qunfang Ju". It is known as the "four houses" of Cantonese tea. As a result of the successful operation of "Li Nan Ju", its fame has grown. Growth: in 1992, it introduced advanced modern assembly line production equipment and technical force from Japan and Taiwan. At the same time, the traditional moon cake culture in mainland China and the new moon cake culture in Hong Kong and Taiwan are combined to give the traditional moon cake a unique, brand-new and pure taste. After historical evolution, the connotation of moon cake has been enriched and its identity has been improved. It is not only a kind of food, but also a symbol of "culture". Eating moon cakes is actually a kind of culture, an atmosphere and an emotion. Li Nan Ju has also been growing - take off: after years of market trials, a standardized, rigorous and scientific service system has been formed. On June 8, 2008, the standard four floor workshop in Luyuan industrial zone was put into production successfully. Meanwhile, the R & D center and logistics distribution center were established. The R & D center aims to inject the nutritional function, hobby function, physiological function and cultural function of the moon cake into the product terminal, so that the people who taste our company's moon cake can reach the boiling point in spiritual enjoyment, cultural experience and soul exchange. The logistics and distribution center is committed to bringing the gospel of reunion to all parts of China and providing excellent services to the vast number of consumers and partners. The dream of a hundred years, telling the profound meaning and eternal true feelings, burst out irresistible charm, harmony, sincerity, professional, delicious, is the essence of the hero. Focus on dedication, through time and space, deeply trace the source, aftertaste the classic, and resonate with you! In this new milestone! For a more brilliant tomorrow! Take off! The company's quality policy: honest operation, innovation, perfect service, sustainable development, honor and Honor: in 2000, the company won the gold medal in moon cake competition, in 2002, the company won the honor of "National Trust moon cake gold enterprise" in 2002. In 2003, Guangzhou style moon cake won the gold medal of Shanghai famous moon cake. In 2006, it was awarded the title of "national excellent mooncake production enterprise". In 2006, "Lotus moon cake" and "moon boat basket" won the "Shanghai Mid Autumn Festival classic moon cake selection Exhibition" moon cake taste Finalist Award and excellent moon cake packaging shape award. In 2006, it won the gold medal of the fourth national baking technology competition "wheel Cup" national mooncake technology competition group competition. In 2006, it obtained the HACCP food safety management system certification, and in 2006, it obtained the ISO9001:2000 quality management certificate. From 2002 to now, it has been awarded the famous brand moon cake by China baking food industry association and China Moon Cake Festival Organizing Committee for seven consecutive years.

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