YEARCON意尔康品牌怎么样 申请店铺

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意尔康股份有限公司，中国领先的鞋类品牌企业。始创于1995年，1999年升格为无区域名称企业，2001年组建成企业集团，2011年完成股份制改制。总部位于浙江青田，拥有福建意尔康体育用品有限公司、意尔康鞋业（上海）有限公司、意尔康广东皮革制品有限公司三家全资子公司。

企业主营皮鞋、休闲服饰及其配套产品的研发、生产和销售，为皮鞋大省浙江省知名皮鞋品牌企业，系中国皮革行业重点骨干企业。企业坚持"品质立市，科技兴企"的经营理念，将知识产权作为企业的核心竞争力，积极推进研发和科技创新，拥有1个省级企业技术中心、70余项技术专利。

企业坚持走品牌之路，实施名牌战略，推行专卖连锁，把全国划分为30多个销售区域开设有近4000个销售网点。做好产品美化人们生活，办好企业福泽千家万户，是意尔康人坚持不懈的追求和矢志不渝的信念。

品牌诠释：

意：是意愿、意想、意志。意尔康品牌的意愿是为我们的市场，为我们的顾客，为我们的员工，为我们的社会。体现的是一种以人为本，人本的价值观。

尔：古语中为你。这里的你是指，我们的顾客、员工及你与我的关系。体现出的是意尔康品牌亲和的态度，就像意尔康品牌拥有的是亲和的产品、亲和的价格、亲和的市场关系。

康：就是意尔康所倡导的"意在你的康健，意在你的康乐，意在你的康宁，意在你的康泰"，体现的是一种氛围。对顾客来说，意尔康提供的是一种健康舒适的消费体验；对员工来说，意尔康提供的是一种积极快乐的工作环境。因此这种氛围就是一种和谐。

综上所述，意尔康的品牌理念是“人本、亲和、和谐”，同时这也是意尔康的精神。在这里，人本是站在一个个体的角度，传递的是一种价值观；亲和是站在一个群体及团队的角度，营造的是一种氛围；和谐是站在社会乃至自然界的角度，体现的是品牌的境界。

Yierkang Co., Ltd. is a leading shoe brand enterprise in China. Founded in 1995, it was upgraded to an enterprise with no regional name in 1999, set up an enterprise group in 2001, and completed the shareholding system reform in 2011. Headquartered in Qingtian, Zhejiang Province, it has three wholly-owned subsidiaries: Fujian Yierkang sporting goods Co., Ltd., Yierkang shoes (Shanghai) Co., Ltd. and Yierkang Guangdong leather products Co., Ltd. The company is mainly engaged in the R & D, production and sales of leather shoes, casual clothes and their supporting products. It is a famous brand enterprise of leather shoes in Zhejiang Province, a major backbone enterprise in China's leather industry. The enterprise adheres to the business philosophy of "building a city with high quality and building an enterprise with science and technology", regards intellectual property as the core competitiveness of the enterprise, actively promotes R & D and scientific and technological innovation, and owns a provincial enterprise technology center and more than 70 technical patents. The enterprise adheres to the brand road, implements the famous brand strategy, carries out the monopoly chain, divides the whole country into more than 30 sales areas and opens nearly 4000 sales outlets. It is the unremitting pursuit and unswerving belief of Yierkang people to make products beautify people's life and run enterprises well. Brand interpretation: Meaning: will, intention, will. Yierkang brand will be for our market, for our customers, for our employees, for our society. It embodies a kind of people-oriented, people-oriented values. Er: it's for you in the old saying. Here you refer to our customers, employees and your relationship with me. It reflects the affinity attitude of Yierkang brand, just like Yierkang brand has affinity products, affinity prices and affinity market relations. Kang: it is the idea of "intended for your health, intended for your well-being, intended for your well-being, intended for your well-being, intended for your well-being", which embodies an atmosphere. For customers, Yierkang provides a healthy and comfortable consumption experience; for employees, Yierkang provides a positive and happy working environment. So this kind of atmosphere is a kind of harmony. To sum up, Yierkang's brand concept is "humanism, affinity and harmony", which is also Yierkang's spirit. Here, people are standing in the perspective of an individual, transmitting a kind of values; affinity is standing in the perspective of a group and a team, creating an atmosphere; harmony is standing in the perspective of society and nature, reflecting the realm of brand.

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