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香港啄木鸟（集团）有限公司，是一家综合型国际服饰集团，在北京、上海、广州、香港等地设立多个办事机构，负责集团公司的品牌营运及市场推广，旗下拥有一大批关联企业负责“PLOVER”各系列服饰的生产和销售。

集团以“PLOVER”为旗舰品牌，其品牌理念是“生活休闲”这是PLOVER品牌不同于其他品牌的核心理念，在这个理念的背后是对人类发展、经济和文化结合的深层次思考，因为在“生活休闲”这个理念下——生命、生活、工作、休闲、时尚以及人类发展是一体的！

因 此，品牌的产品结构包括西服、茄克、羊毛衫、T恤、衬衫、西裤、领带、牛仔、运动服、运动鞋、皮鞋、皮具等全系列生活休闲服饰精品，并以优雅含蓄、大方简 洁、时尚动感的设计及工艺独到、做工考究形成了独特的“生活休闲”的服装美学经典。所以，其产品呈现“自然、亲和、艺术气质”之“PLOVER”品牌的独特风格。

20世纪80年代，“PLOVER”品牌登陆中国市场，以其高尚品位与优良品质迅速发展。至今，在中国大陆城市的商业街道，大型百货商场均已开设了专卖网点，销售网络现已覆盖全国。

POLVER经过多年的发展，积累了深厚的品牌认知与市场基础，2005年公司整合，与实力雄厚的战略研究机构合作，为公司品牌形象做新规划，更在2006年5月经过长达半年时间与众多品牌的角逐后终于胜出成为06年APEC会议合作伙伴单位。

Hong Kong woodpecker (Group) Co., Ltd. is a comprehensive international clothing group. It has set up several offices in Beijing, Shanghai, Guangzhou, Hong Kong and other places, responsible for the brand operation and marketing of the group company. It has a large number of affiliated enterprises responsible for the production and sales of "Plover" series of clothing. The group takes "Plover" as its flagship brand, and its brand concept is "life and leisure", which is the core concept of Plover brand different from other brands. Behind this concept is a deep thinking on the combination of human development, economy and culture, because under the concept of "life and leisure" - life, life, work, leisure, fashion and human development are integrated! Therefore, the product structure of the brand includes a full range of lifestyle and leisure clothing boutiques, such as suits, jackets, sweaters, T-Shirts, shirts, trousers, ties, jeans, sportswear, sports shoes, leather shoes, leather goods, etc., and has formed a unique "lifestyle and leisure" clothing aesthetic classic with elegant and implicit, generous and simple, fashionable and dynamic design and unique technology and exquisite workmanship. Therefore, its products present the unique style of "Plover" brand of "nature, affinity and artistic temperament". In the 1980s, "Plover" brand landed in the Chinese market and developed rapidly with its noble taste and excellent quality. So far, in the commercial streets of cities in mainland China, large department stores have opened exclusive outlets, and the sales network has now covered the whole country. After years of development, polver has accumulated a profound brand awareness and market foundation. In 2005, the company integrated and cooperated with powerful strategic research institutions to make a new plan for the company's brand image. After half a year's competition with many brands in May 2006, polver finally won the title of partner unit of APEC conference in 2006.

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