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国内运动服饰装备知名品牌，集研发/生产/销售于一体，专业从事运动鞋/运动服/运动装备领域的大型服饰集团

鸿星尔克（厦门）实业有限公司成立于2000年6月，总部位于国际花园城市—厦门，经过多年励精图治，目前已发展为集研发、生产、销售为一体、员工近3万人的大型服饰企业。公司在全世界拥有店铺7000余家，产品行销欧洲、东南亚、中东、南北美洲、非洲等国家和地区，在全球100多个国家拥有商标专有权，品牌价值突破257.15亿。

鸿星尔克专注于将阳光的生活方式通过各种形式传递给世界每个角落的年轻人，鼓励他们时刻保持积极乐观的态度，笑对生活，展现出属于自己的激情、快乐和生机勃勃，激发出无限创造力、想象力和正能量。差异化的传播方式，独辟蹊径的营销手法，使鸿星尔克在国际市场上的竞争力与日俱增。

在产品设计方面，鸿星尔克汇聚全球时尚之都一线设计师智慧，深入挖掘消费者内心需求，不断打造出符合年轻人品位的时尚百搭新品。自2012年开始，陆续推出微领T、羽绒夹克、微跑鞋等明星产品，以对文化形态的深入解读及对经典产品的微创新，使富有个性的时尚设计与流行文化相互融合。

鸿星尔克奉行“德才并举，共同成长”的人才战略，相继与高等学府建立合作，为员工提供学习和再教育机会。系统的教育培训和员工晋升通道，促进了员工与企业共同成长，增强了员工归属感。

在企业的发展过程中，鸿星尔克始终肩负企业公民的神圣使命，积极回馈社会，支持环保、教育等公益事业。多年来，公司不仅通过中国红十字会、慈善总会参与公益慈善事业，还专门设立了鸿星尔克教育发展基金，积极支持本土教育事业。

“鸿鹄高飞，一举千里，羽翼已就，横绝四海。”秉承“脚踏实地，演绎非凡”经营理念，鸿星尔克正在通过优质的产品和服务，让世界上每一个人都能够享受优质生活带来的喜悦和满足，进一步丰富人们的物质生活和精神世界，让社会朝着更好更和谐的方向发展。这既是我们身为民族企业应承担的义务，更是我们在朝“打造出色的运动品牌”目标迈进过程中所应肩负的使命。

Hongxingerke (Xiamen) Industry Co., Ltd., a famous brand of domestic sportswear equipment, is a large-scale clothing group specializing in the field of sports shoes / sportswear / sports equipment. Its headquarter is located in Xiamen, the international garden city. After years of hard work, it has developed into a research and development, production and sales group with nearly 30000 employees People's large clothing enterprises. The company has more than 7000 stores in the world, and its products are sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions. It has the exclusive right of trademark in more than 100 countries around the world, with the brand value exceeding 25.715 billion. Hongxingerke focuses on transmitting the sunshine lifestyle to the young people in every corner of the world through various forms, encouraging them to keep a positive and optimistic attitude, laugh at life, show their passion, happiness and vitality, and inspire infinite creativity, imagination and positive energy. Different communication methods and unique marketing methods make hongxingerke increasingly competitive in the international market. In terms of product design, hongxingerke brings together the wisdom of the first-line designers in the global fashion capital, deeply explores the inner needs of consumers, and constantly creates fashionable and versatile new products that meet the taste of young people. Since 2012, star products such as micro collar T, down jacket and micro running shoes have been launched in succession, so as to further understand the cultural form and micro innovation of classic products, so as to integrate personalized fashion design and popular culture. Hongxingerke pursues the talent strategy of "developing both virtue and talent, and growing together", and successively establishes cooperation with institutions of higher learning to provide learning and re education opportunities for employees. Systematic education and training and promotion channels promote the common growth of employees and enterprises, and enhance the sense of belonging of employees. In the process of enterprise development, hongxingerke has always shouldered the sacred mission of corporate citizens, actively gave back to the society, and supported environmental protection, education and other public welfare undertakings. Over the years, the company has not only participated in public charity through the Red Cross Society of China and the Charity Federation, but also set up the hongxingerke education development fund to actively support local education. "Swans fly high, flying thousands of miles at a stroke. Their wings are already there, crossing the world." Adhering to the business philosophy of "down-to-earth, performing extraordinary", hongxingerke is making everyone in the world enjoy the joy and satisfaction brought by high-quality life through high-quality products and services, further enriching people's material life and spiritual world, and making the society develop in a better and more harmonious direction. This is not only our obligation as a national enterprise, but also our mission in the process of moving towards the goal of "building an excellent sports brand".

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