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李宁公司是中国家喻户晓的"体操王子"李宁先生在1990年创立的体育用品公司。经过二十多年的探索，李宁公司已逐步成为代表中国的、国际领先的运动品牌公司。从成立初期率先在全国建立特许专卖营销体系到持续多年赞助中国体育代表团参加国内外各种赛事；从成为国内第一家实施ERP的体育用品企业到不断进行品牌定位的调整，再到2004年6月在香港的上市，李宁公司经历了中国民族企业的发展与繁荣。

李宁公司拥有品牌营销、研发、设计、制造、经销及零售能力，产品主要包括自有李宁品牌生产的运动及休闲鞋类、服装、器材和配件产品。主要采用外包生产和特许分销商模式，在中国已经建立庞大的供应链管理体系以及分销和零售网络，截止2011年末，李宁品牌店铺在中国境内总数达到8255间，并且在东南亚、中亚、欧洲等地区开拓业务。

李宁公司还采取多品牌业务发展的策略，在聚焦自有核心李宁品牌的同时，还(i)与AigleInternationalS.A成立合资经营，并获授予专营权在中国生产、推广、分销及销售法国AIGLE（艾高）品牌户外运动用品；(ii)透过附属公司从事生产、研发、推广及销售红双喜品牌乒乓球及其它体育器材；(iii)获LottoSportItaliaS.p.A旗下公司授予独家特许权，在中国开发、制造、推广、分销及销售意大利运动时尚Lotto（乐途）品牌特许产品；及(iv)从事Kason（凯胜）品牌羽毛球专业产品的研发、制造及销售。

创新是李宁品牌发展的根本。李宁公司自成立之初就非常重视原创设计。1998年建立了中国第一家服装与鞋产品设计开发中心，率先成为自主开发的中国体育用品公司。2004年8月，香港设计研发中心成立，集中负责设计李宁品牌服装产品。并且与国内外各大知名高校和研究机构保持密切合作。

李宁公司长期致力于体育事业的发展，从1992年巴塞罗那奥运会开始，李宁公司伴随中国体育军团一路走来，长期支持中国体操、跳水、射击、兵乓球、羽毛球等五支"金牌梦之队"，为运动队提供装备，鼓励他们激发出智慧和身体与思维的最佳状态，在赛场发挥优良竞技水平。在国际方面，李宁公司与NBA、ATP等国际顶级赛事和组织结为了战略伙伴；先后签约奥尼尔、柳比西奇、何塞?卡尔德隆、阿萨法?鲍威尔、伊辛巴耶娃、托希尔德森、西里奇、卡洛维奇等国际顶级运动员；与西班牙奥委会、西班牙篮协、瑞典奥委会、阿根廷篮协合作，获得了国际顶尖体育团队和个人的认可，使得李宁品牌的专业实力再次得到证明。

李宁公司作为国内体育用品行业的领跑者，在自身发展壮大的同时，更积极承担企业公民的社会责任，资助希望小学、援建灾区、关爱艾滋孤儿、并且长期支持旨在提高贫困地区体育教育事业的"一起运动"公益培训项目，利用自身体育资源优势为共建和谐社会出力。公司创始人李宁先生热心公益，并把这种社会责任感贯彻到企业的管理中，引领企业整体公益价值观，诠释本公司积极投身全球公益事业的视野。同时，李宁公司以实际行动在供应链中积极推广企业社会责任理念，协助供应商推进企业社会责任进程，促进更负责任感的商业社会环境。

李宁公司意在成为有国际竞争力的体育用品品牌。作为一家体育用品公司，李宁公司以体育激发人们突破的渴望和力量，致力于专业体育用品的创造，努力让运动改变生活，追求更高境界的突破。我们秉持"赢得梦想"、"诚信守诺"、"我们文化"、"卓越绩效"、"消费者导向"与"突破"的公司理念，力求将李宁公司打造成为全球领先的体育用品公司。

Li Ning Company is a sporting goods company founded in 1990 by Mr. Li Ning, a well-known "Prince of gymnastics" in China. After more than 20 years of exploration, Li Ning company has gradually become a leading sports brand company representing China and the world. Li Ning company has experienced the development and prosperity of Chinese national enterprises since it took the lead in setting up a franchise marketing system in China at the beginning of its establishment, sponsored Chinese sports delegations to participate in various domestic and foreign competitions for many years, became the first sporting goods enterprise in China to implement ERP, adjusted its brand positioning continuously, and listed in Hong Kong in June 2004. Li Ning company has the ability of brand marketing, R & D, design, manufacturing, distribution and retail. Its products mainly include sports and leisure footwear, clothing, equipment and accessories produced by its own Li Ning brand. It mainly adopts the mode of outsourcing production and Franchised Distributors. It has established a huge supply chain management system and distribution and retail network in China. By the end of 2011, the total number of Li Ning brand stores in China has reached 8255, and it has expanded its business in Southeast Asia, Central Asia, Europe and other regions. Li Ning company also adopts the strategy of multi brand business development. While focusing on its own core Li Ning brand, it also (I) established a joint venture with Aigle international S.A, and was granted the franchise to produce, promote, distribute and sell the French Aigle (Aigo) brand household outward moving goods in China; (II) engaged in the production, research and development, promotion and sales of red double happiness brand table tennis through its subsidiary company And other sports equipment; (III) lottosports Italia S.p.A. has granted an exclusive franchise to develop, manufacture, promote, distribute and sell Lotto brand licensed products of Italian sports fashion in China; and (IV) is engaged in the R & D, manufacturing and sales of Kason brand professional badminton products. Innovation is the foundation of Li Ning's brand development. Since its establishment, Li Ning company has attached great importance to original design. In 1998, it established China's first design and Development Center for clothing and footwear products, and took the lead in becoming a self-developed Chinese sporting goods company. In August 2004, the Hong Kong Design and development center was established to design Li Ning brand clothing products. And keep close cooperation with famous universities and research institutions at home and abroad. Li Ning company has been committed to the development of sports for a long time. Since the 1992 Barcelona Olympic Games, Li Ning company, along with the Chinese sports corps, has long supported five "gold medal dream teams" including Chinese gymnastics, diving, shooting, table tennis and badminton, provided equipment for the sports teams, encouraged them to inspire the best state of wisdom, body and mind, and played an excellent role in the field Competitive level. In the international aspect, Li Ning has become a strategic partner with NBA, ATP and other top international events and organizations; has signed contracts with O'Neill, Ljubicic, Jose Calderon, Asafa Powell, Isinbayeva, toshildsen, Cilic, kalovic and other top international athletes; has cooperated with Spanish Olympic Committee, Spanish Basketball Association, Swedish Olympic Committee, Argentine Basketball Association It has been recognized by the top international sports teams and individuals, which once again proves the professional strength of Li Ning brand. As a leader in the domestic sports goods industry, Li Ning company, while developing and expanding itself, actively undertakes the social responsibility of corporate citizens, supports hope primary school, aid disaster areas, care for AIDS orphans, and long-term supports the "together sports" public welfare training project aimed at improving the sports education in poverty-stricken areas, making use of its own sports resources to contribute to the construction of a harmonious society 。 Mr. Li Ning, the founder of the company, is enthusiastic about public welfare, and puts this sense of social responsibility into the management of the enterprise, leads the overall public welfare values of the enterprise, and explains the vision of the company's active participation in global public welfare. At the same time, Li Ning Company actively promotes the concept of corporate social responsibility in the supply chain with practical actions, assists suppliers to promote the process of corporate social responsibility, and promotes a more responsible business and social environment. Li Ning Company intends to become an internationally competitive sports goods brand. As a sporting goods company, Li Ning Company is dedicated to the creation of professional sporting goods, striving to make sports change life and pursue a higher level of breakthrough with sports to stimulate people's desire and strength for breakthrough. We adhere to the company philosophy of "win the dream", "keep the promise with integrity", "our culture", "excellent performance", "consumer orientation" and "breakthrough", and strive to build Li Ning company into a leading sporting goods company in the world.

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