Hennessy轩尼诗品牌怎么样 申请店铺

轩尼诗是LVMH（MoetHennessyLouisVuitton）的旗下品牌，其母公司LVMHshi全球最大的奢侈品集团，以提供高质量、原创和独特的名牌产品而闻名。

轩尼诗是全球领先的特级干邑品牌，创立于1765年。轩尼诗家族一直致力于打造全球最好的白兰地，而轩尼诗VSOP正是旗下系列产品中年轻时尚并且充满活力的一个品牌。

轩尼诗是世界销量第一干邑，拥有世界规模最大的陈年生命之水蕴藏。

轩尼诗秉承其家族对酿制干邑一丝不苟、力臻完美的优良传统，严格控制生产的每一个环节，并贯彻轩尼诗之原创精神，为高级干邑之标准。

轩尼诗秉持优质内涵，独具潮流的形象成为了世界顶级的优质干邑。由60多种出自法国干邑地区四大顶级葡萄产区的“生命之水”谱合而成，轩尼诗VSOP干邑拥有和谐而含蓄的滋味，酒质细致，散发着高雅成熟魅力。轩尼诗VSOP可配以汤力水、苏打水或矿泉水加冰调和饮用，亦或作为您所喜爱得鸡尾酒的基酒使用，引领干邑特饮的时尚潮流。此种乐趣皆令人欲罢不能。

而今，除了加冰加水的饮法外，世界上愈来愈多的年轻人配以形形色色的时尚软饮（如：可乐、橙汁、苹果汁、水晶葡萄汁等）调和轩尼诗VSOP，来追求变化多端的时尚享受。

轩尼诗炫音之乐是轩尼诗品牌与当代音乐关系的一种延续，这次活动也可以看做是轩尼诗VSOP对中西音乐和都市文化的持续支持。轩尼诗“炫音之乐”不仅是连接中西方最时尚音乐的一个桥梁，同时也为了帮助图片音乐无国界而做出的不懈的努力。

轩尼诗一直在全球范围支持音乐奇才们的创作，他们都是极具创作才能的流行歌手或DJ，有来自于西方和亚洲的歌手，如炙手可热的R&B新星约翰勒珍德，传奇歌手艾莎克海兹，以及著名HipHop歌手Pakim等。

级数何处来

在一八六五年的某一天，当时轩尼诗家族的(MauriceHennessy)正在百无聊赖之际，偶尔望见嶯框的较位上有一粒星型图案，触发起他不如将这星加在拔兰地酒樽上意念，其后更付诸实行，将轩尼诗干邑划分一星、二星和三星之概念，使顾客更容易分辨干邑品质，成为三星干邑的创立者。

酒樽创立的传奇

说到酒樽，忘不掉轩尼诗的贡献。在一八三零年以前，所有拔兰地产品均以木桶装载发售，因木桶表面并没有任何关于出产地、出产商及品质说明的标签，顾客无法辨别拔兰地质量。而当时的(MauriceHennessy)慕利士轩尼诗有见于此，将这个混淆局面彻底改变，他凭个人创意而成功设计了玻璃瓶装干邑，只限于较高质素的佳酿(即现今的XO类别)，樽面更附有标签说明，让顾客能清楚辨别品质超卓的佳酿。在一八三零年，及至首次以船运载装美酒往其它城市，延至一八五八年，酒樽的使用程度更趋普遍。

轩尼诗XO原创鼻祖

在于一八七○年酒窖主管根据(MauriceHennessy)慕利士轩尼诗的指引，以最陈旧及上等的‘生命之水’酿制成馥郁醇厚的特级佳酿，在最初的十年里，这些珍贵佳酿只供给家人或亲友享用。由于轩尼诗在世界屡获好评，更特别深受亚洲人士欣赏和称颂，轩尼诗定把这珍贵佳酿公诸于世，轩尼诗XO亦就此诞生。

一八八八年，正式有XO级别的拔兰地于法国售卖的记录，而轩尼诗酒厂于一九零零年，更向法国政府正式登记XO这个级别，使日后所有具同样特性的拔兰地，均须称为XO。凭轩尼诗醇美馥香的特级品质，轩尼诗XO迅即被誉为极品干邑的指标，深受同业尊崇。时至今日，纵使有不少自称XO的干邑产品充斥市场，若论真正XO等级干邑之创始，唯有轩尼诗XO。故它的宣传句语上，便有“XO之原，XO之本”的口号。

高效率生产

轩尼诗拥有五百公顷的葡萄园与二十八处蒸馏所，但是，这些并没办法完全供应轩尼诗的需求，所以有二十多间葡萄园与轩尼诗签订契约，将所产的葡萄供应给它。此外，轩尼诗公司也向其他的蒸馏业者购买所需蒸馏酒。将这些蒸馏酒全部被装在里山产的橡树桶中，然后放置于轩尼诗二十五处地下室。因此，该公司拥有的原酒已高达十八万桶，在酿酒业来说，是生产量最高的一家。为保持高效率的生产，轩尼诗采用机械收割为主，其余才以人手采择葡萄。

迎合市场需要

轩尼诗在于二十世纪八十年代时，以1980年时作统计，全世界每年销量约达一亿三千万支拔兰地。为保持轩尼诗领导地位，除了选用葡萄区上等的葡萄酿制而成，每次酿制式成的拔兰地，他们将不同干邑产区，再划分19或20种不同酒龄的拔兰地，以分别酒质及级数。

每个出口的城市所要求干邑酒质与味度也不同，例如亚洲区，以香港及中国为例，都喜好味度较甜的拔兰地。为迎合市场的需要，每出口一个国家，就会调制不同味度。而轩尼诗调酒师，凭他们嗅觉和味觉，与及超凡记忆力，对不同产区酒加以挑选，调制不同酒质及味度，用玻璃瓶盛载几瓶及加上标签作记录，如这味度受到当地国家欢迎，日后以这瓶作调制准则出口。

Hennessy is a brand of LVMH (MOET Hennessy Louis Vuitton), whose parent company lvmhshi is the world's largest luxury group, famous for providing high-quality, original and unique brand products. Hennessy is the world's leading super cognac brand, founded in 1765. Hennessy family has always been committed to creating the best brandy in the world, and Hennessy VSOP is a young, fashionable and dynamic brand in its series of products. Hennessy is the world's largest cognac in terms of sales volume, with the world's largest water reserve of aging life. Hennessy inherits its family's fine tradition of meticulous and perfect brewing cognac, strictly controls every link of production, and implements the original spirit of Hennessy, which is the standard of senior cognac. Hennessy adheres to high-quality connotation and has become the world's top quality cognac with a unique image of trend. It is composed of more than 60 kinds of "water of life" from four top grape producing areas in French cognac. Hennessy VSOP cognac has harmonious and implicit taste, fine quality and elegant and mature charm. Hennessy VSOP can be mixed with tonic water, soda water or mineral water and ice for drinking, or it can be used as the base wine of your favorite cocktail to lead the fashion trend of cognac special drink. This kind of fun can't be stopped. Nowadays, in addition to the drinking method of adding ice and water, more and more young people in the world are mixing Hennessy VSOP with various fashionable soft drinks (such as coke, orange juice, apple juice, crystal grape juice, etc.) to pursue diversified fashion enjoyment. Hennessy dazzle music is a continuation of the relationship between Hennessy brand and contemporary music. This activity can also be seen as the continuous support of Hennessy VSOP to Chinese and western music and urban culture. Hennessy's "music of dazzling sound" is not only a bridge connecting the most fashionable music in China and the west, but also an unremitting effort to help picture music have no borders. Hennessy has been supporting the creation of music wizards all over the world. They are all pop singers or DJs with great creative ability. There are singers from the West and Asia, such as the hot R & B star John lejender, the legendary singer Isaac haze, and the famous hip hop singer pakim. Where does the progression come from? One day in 1865, when Maurice Hennessy of Hennessy family was bored, he occasionally saw a star pattern on the top of the frame, which triggered him to add the star to the brandy wine bottle. Later, he put it into practice. He divided Hennessy cognac into the concepts of one star, two stars and three stars, making it easier for customers to distinguish cognac products Quality, become the founder of Sanxing cognac. When it comes to wine bottle, the legend of wine bottle creation cannot forget Hennessy's contribution. Before 1830, all products were sold in barrels. Because there was no label on the surface of the barrels about the place of production, manufacturer and quality description, customers could not identify the quality of the products. At that time, Maurice Hennessy's Hennessy saw it, which changed the confusion completely. He successfully designed glass bottle cognac based on his personal creativity, which was only limited to high-quality wines (i.e. the current XO category), and the bottle surface was also attached with label instructions, so that customers can clearly identify excellent wines. In 1830, when wine was first shipped by ship to other cities and extended to 1858, the use of wine bottles became more common. The original originator of Hennessy XO is that in 1870, according to the guidance of Maurice Hennessy, the cellar manager brewed the most old and superior "water of life" into the rich and mellow super fine wines. In the first ten years, these precious wines were only available to family members or friends. As Hennessy has been praised in the world, especially by people in Asia, Hennessy will make this precious wine public, and Hennessy XO will be born. In 1888, there was a record of the sale of brandy with XO level in France. In 1900, Hennessy winery registered the XO level with the French government, so that all brandy with the same characteristics in the future would be called XO. With the superior quality of Hennessy's mellow fragrance, Hennessy XO is quickly hailed as the indicator of the best cognac and highly respected by the industry. Today, even though many cognac products that call themselves XO have flooded the market, only Hennessy XO is the founder of real XO grade cognac. So its slogan is "the origin of XO, the foundation of XO". The efficient production of Hennessy has 500 hectares of vineyards and 28 distilleries. However, these vineyards can not fully meet Hennessy's demand, so more than 20 vineyards have signed contracts with Hennessy to supply the grapes they produce. In addition, Hennessy also purchases distilled spirits from other distillers. All the distilled wine is put into oak barrels made in Lishan, and then placed in the basement of Hennessy 25. As a result, the company has 180000 barrels of original wine, which is the highest production in the brewing industry. In order to maintain high efficiency of production, Hennessy mainly adopts mechanical harvesting, and the rest of the grapes are picked by hand. To meet the market demand, Hennessy sold about 130 million pieces of land in 1980. In order to maintain Hennessy's leading position, in addition to the selection of grapes from the top of the vineyard, each time the brandy is brewed, they will divide the different cognac producing areas into 19 or 20 different brandy of different ages to separate the quality and grade of the wine. The quality and taste of cognac are also different in each exporting city. For example, in Asia, Hong Kong and China are all fond of brandy with sweet taste. In order to meet the needs of the market, each exporting country will modulate different tastes. Hennessy bartenders, with their sense of smell and taste, as well as their extraordinary memory, select wines from different regions and make different wines of different quality and taste. They use glass bottles to hold several bottles and label them for records. If the taste is welcomed by the local countries, it will be exported if this bottle is made as the standard.

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