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H.Moser&Cie(亨利慕时)品牌最初创立于1828年，后于2002年涅盘重生。当年，天赋过人的瑞士沙夫豪森钟表大师HeinrichMoser来到俄罗斯圣彼得堡，在那里创建了一间生意兴隆的钟表行，逐渐成为实力雄厚的企业家。返回瑞士后，HeinrichMoser成为利用水利资源的先驱。在1863年至1864年间，他在莱茵河畔筑起当时瑞士最大的水坝(并凭借由此获得的能量，在1868年直接参与了美国人FAJones创立IWC万国表的创举。后者是沙森豪夫制表业另一个引以为傲的品牌)。H.Moser&Cie表厂始终屹立于莱茵河畔，偏离瑞士制表业核心地。2002年，JürgenLange大胆迎接挑战，毅然决定重振HeinrichMoser的威名，在国际上以原名注册“H.Moser&Cie”品牌。

勇敢挑战制表技艺，大胆创意表款风格

自重生伊始，品牌上下便众志成城，制定了雄心勃勃的发展计划(尤其是获得以工业家ThomasStraumann为核心的股东团的鼎力支持)。品牌立志创建名副其实的表厂，拥有全套制表技术，坚持独立运作，掌控主要零部件的生产，包括机械机芯的核心部件：游丝。品牌还研发出多项重要的创新制表技术，其中包括一套便于拆卸的可更换式擒纵机构。

然而，品牌决策层最为大胆的举措，当属在万事追求极致的二十一世纪初，果敢地将表款风格定位在低调含蓄。试想，在这一段疯狂年代，决定推出简约风格表款、配备貌不惊人的圆形表壳与三枚指针，搭载运行完美却深藏不露的机械机芯，这一切需要怎样的勇气与魄力!品牌摒弃一切浮夸，以无比的信心、无可挑剔的品味和完全独立的运营方式专注于纯粹无华的高级制表工艺，精心雕琢钟表零部件的表面装饰，无时无刻不以打造精密时计的心态对待每一款腕表，俨然成为以含蓄风格著称的尊贵钟表品牌。H.Moser&Cie只选用高贵材质，但腕表售价却相当合理，体现其在精益求精的同时，也恪守职业道德。

如愿以偿

此后的六年间，H.Moser&Cie始终遵循既定发展路线。当金融危机冲击了所有过分追求穷奢极侈的钟表品牌之时，H.Moser&Cie表厂却巍然不动，向世人证明了其在制定重要决策方面表现出的英明决断与高瞻远瞩。品牌于2011年推出的全新表款依然秉承以往系列的惯有风格，以低调含蓄而独树一帜。经典的Perpetual1系列就是一个明证。此系列推出一个仅限100枚的限量发行版，名为“PerpetualGoldenEdition”。在笔者看来，此款限量版搭载了制表业有史以来最优雅、最清晰易读的万年历。此款万年历腕表沿袭品牌理念，抛开所有复杂设计，带领观者细细品味简约奢华。在其雅致的烟色足金表盘上仅配备最基本的元素。除必备的时针、分针与小秒针之外，3时位置搭载大日期显示窗。月份显示通过一枚中央短指针指示12个时标来完成，设计巧妙、含蓄。动力存储(可保证腕表运行7天!)显示同样一目了然。为了保证腕表整体易读性，可有可无的星期显示被弃之不用，而闰年显示则被移至机芯一侧。从技术角度看，此款万年历腕表的所有功能均为瞬间启动(FlashCalendar功能)，并可随时双向调校，不受任何限制(传统万年历通常在一天中的某一时段内不宜进行调校)。此系列将H.Moser&Cie的精髓展现无遗。

H. Moser & CIE was founded in 1828, and then rebirth in 2002. At that time, Heinrich Moser, a gifted Swiss master of watches and clocks in Schaffhausen, came to St. Petersburg, Russia, where he established a thriving watch shop and gradually became a powerful entrepreneur. When he returned to Switzerland, Heinrich Moser became a pioneer in the use of water resources. From 1863 to 1864, he built the largest dam on the Rhine River in Switzerland at that time (and with the energy obtained from it, he directly participated in the creation of IWC universal watch by fajones, an American, in 1868. The latter is another proud brand in the shassenhof watch industry). H. Moser & CIE watch factory always stands on the Bank of Rhine River, away from the core of Swiss watchmaking industry. In 2002, J ü rgen Lange bravely met the challenge and resolutely decided to revive Heinrich Moser's reputation, and registered the "h.moser & CIE" brand in the international market under its original name. From the beginning of the rebirth of the bold and creative style of watch making, the brand has been united and set up an ambitious development plan (especially with the full support of the shareholder group with Thomas Straumann as the core of the industrialist). The brand is determined to create a genuine watch factory, with a full set of watch making technology, adhere to the independent operation, and control the production of main parts, including the core component of the mechanical movement: hairspring. The brand has also developed a number of important innovative tabulation technologies, including a set of removable and replaceable escapement mechanism. However, the most bold move of the brand decision-making level is to firmly position the style of the watch in a low-key and implicit way at the beginning of the 21st century when everything is in pursuit of perfection. Imagine, in this crazy era, we decided to launch a simple style watch, equipped with a round watch case and three hands, and equipped with a perfectly running but hidden mechanical movement. What kind of courage and courage is needed for all this! The brand abandoned all pompous, and focused on the pure high-level watchmaker with unparalleled faith, impeccable taste and completely independent operation mode Art, meticulously carve the surface decoration of clock parts, treat every watch with the mentality of creating precise timepiece all the time, just like becoming a noble clock brand famous for implicit style. H. Moser & CIE only uses noble materials, but the price of the wristwatch is quite reasonable, which shows that it not only keeps improving, but also adheres to professional ethics. For the next six years, h.moser & CIE followed the established development path. When the financial crisis hit all the luxury watch brands, the h.moser & CIE watch factory stood still, demonstrating its wise decision-making and farsightedness. The brand's new watch launched in 2011 still adheres to the traditional style of the previous series, with low-key implication and unique. The classic perpetual 1 series is a case in point. This series introduces a limited edition of 100 products called "perpetual Golden Edition". In my opinion, this limited edition carries the most elegant and legible perpetual calendar in the history of watchmaking industry. This perpetual calendar wristwatch follows the brand concept, abandons all complex designs, and leads the audience to savor the simple luxury. Its elegant smoke gold dial is equipped with only the most basic elements. In addition to the necessary hour hand, minute hand and small second hand, the 3:00 position is equipped with a large date display window. The month display is completed by 12 timescales indicated by a short central pointer, with ingenious and implicit design. The power storage (can guarantee the watch to run for 7 days!) display is also clear at a glance. In order to ensure the overall readability of the watch, the optional weekly display is abandoned, and the leap year display is moved to the side of the movement. From a technical point of view, all functions of this perpetual calendar watch are flash calendar function, and can be adjusted in two directions at any time without any restrictions (traditional perpetual calendar is usually not suitable for adjustment in a certain period of a day). This series brings the essence of h.moser & CIE to life.

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