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Yushunxing brand, founded in 2005, is one of the few domestic brands specializing in jade culture research, jade collection, and Hetian jade creation and sales. In the early 1980s, collectors from Hong Kong and Taiwan wanted to carry forward the 8000 year old traditional jade culture in the mainland, expand the Chinese jade culture, make it shine all over the world, and carry forward the broad, profound and lofty spirit of China. In this case, Yushun collection, the founder of Yushun business, came into being, intending to follow the example of Hong Kong and Taiwan collectors and collect traditional Chinese jade and other collections. Yushun collection is a research group for the collection and appreciation of ancient Chinese folk jade. Its members are all pillars of the society, including successful entrepreneurs, tasteful cultural relics connoisseurs, and many collectors with deep patriotic enthusiasm. They have a common hobby. They all have a rigorous attitude of seeking knowledge and the fashion of pursuing elegant taste. They take the inheritance of jade culture and the promotion of tradition as their duty. Yushun's collection is mainly composed of ancient jade and Pre-Qin ritual wares, including culture and games enjoyed by both refined and popular people, circular animals, animals, figures, wrench fingers, snuff bottles, catering utensils, antique ritual wares, animal decorations, etc., with rich materials, including white jade, topaz, sapphire, jadeite, crystal, etc. The Bible says, "where your money is, there is your heart." When money is invested in ancient jade, the heart is good for ancient music. Mencius once said to King Xuan of Qi, "who is happy when you are alone and happy with others?" "If you are not happy with others," said King Xuan of Qi Only when we share happiness with others can we spread the culture of ancient jade. However, the value of ancient jade is expensive, and it is impossible for everyone to have their own hands. It is necessary to "transform the ancient into the present" with the help of modern jade to widely popularize traditional Chinese jade culture. The use of modern jade to convey the meaning of ancient jade theme and the imitation of ancient jade shape to carve modern jade shape share the traditional culture, inherit the essence of Chinese ancient jade, and promote the development of Chinese jade culture in the contemporary era. In view of this, Yushun collection established the modern jade culture communication brand organization - Yushun line in 2005. Yushunxing takes the loss of ancient jade collection and the promotion of jade culture as its spiritual core, aiming at reviving the eight thousand year jade culture of China. The ancients said that "the gentleman wears jade, the dignitary hides jade". Throughout the whole Chinese history, jade has run through every detail of the Chinese nation, ranging from the name of people to the medals of athletes at the Olympic Games. Jade has become the representative of China, the spokesman of China's image and the symbol of the virtues of the Chinese nation. Jade has spirit, people have virtue, the ancients have the tradition of gentleman without reason jade does not go to the body, jade raises people, people raise jade, but in today's China, "gentleman wears jade" has lost the light of the past, and has become the content that people remember and learn in history books. Jade is China. Chinese people should continue to wear jade. Yushunxing hopes to find today's jade lovers and jade worshippers with his own strength, and continue the tradition of Chinese jade wearing and jade hiding. Yushunxing adheres to the use of superior jade materials, integrates the essence of Chinese jade carving masters of all schools, creates jade boutiques, and radiates the value of jade. The core idea of the works is to develop both morality and harmony, to create the best works handed down to the world, and then to continue the new creation of Chinese jade culture. At present, Yushun Bank continues to engage in the buyback of lost ancient jade with its strength, continues the business of Yushun collection and collects ancient jade. Now it has become the main collection of "Shunxing Jewelry Art Museum" under yushunxing, and with this as the main body, "yushunxing Museum" has been set up in Hefei, Anhui Province, to show the treasures collected over the years to the public for Yuyou!

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