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玉顺行在珠宝首饰行业中的票数：289 更新时间：2025-06-30

玉顺行是哪个国家的品牌？「玉顺行」是安徽顺行珠宝有限公司旗下著名品牌。该品牌发源于安徽省合肥市，由创始人陈 * 芹在2005年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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玉顺行品牌，始创于2005年，是国内少数专业从事玉文化研究、玉器收藏、和田玉玉器创作销售的品牌之一。

20世纪80年代初，港台收藏家欲在大陆发扬八千年之传统玉文化，光大中华玉文化，使之闪耀四海寰宇，弘扬博大精深、仰之弥高的中华万年之魂。在此情况下，玉顺行事业的奠基者—“裕顺典藏”机构应运而生，意欲效仿港台藏家，收集收藏中国传统古玉及其他藏品。

裕顺典藏为中国民间古玉收藏鉴赏研究团体，成员均为社会栋梁，有成功的企业家、品味高尚的文物鉴赏家、更有众多深怀爱国热情的收藏家。他们拥有共同的爱好，皆有严谨的求知态度及追求高雅品味的风尚，以传承玉文化、弘扬传统为己任。

裕顺典藏收藏品以古玉、先秦礼器为主，包括雅俗共赏的文玩，圆雕动物、神兽、人物、扳指、鼻烟壶、饮食器用、仿古礼器、牲尊摆件等，料质丰富，白玉、黄玉、青玉、翡翠、水晶等一应俱全。

圣经上说：“你的钱在哪里，你的心就在那里。”钱投资于古玉，心自是好古乐道。孟子曾对齐宣王说过：“独乐乐，与人乐乐，孰乐？”齐宣王曰：“不若与人乐。”与人同乐，方能传扬古玉之文化。然古玉价值昂贵，人手皆有自是不能，广泛普及中国传统玉文化，需借助现代玉器 “化古为今”。利用现代玉器传达古玉题材含义，仿制古玉形状雕制现代玉型，这在无形中分享了传统文化，传承了中华古玉精髓，又推动了中国玉文化在当代的发展。

鉴于此，裕顺典藏在2005年成立现代玉文化传播品牌机构——玉顺行。玉顺行以流失古玉收藏、弘扬玉文化为精神内核，意在复兴中国八千年玉文化之佩戴王道。古人云“君子佩玉，显贵藏玉”，纵观整个中国历史，玉早已贯穿中华民族的每一个细节之中，小到人的名字，达到奥运会时运动员的奖牌，玉已经成为中国的代表，中国形象的代言，中华民族美德的象征。玉有灵，人有德，古人有君子无故玉不去身的传统，玉养人，人养玉，而当今中国，“君子佩玉”已经失去了往日的光芒，成为了人们在历史书上缅怀和学习的内容。玉就是中国，中国人应当继续佩玉，玉顺行希望以一己之力，寻找当今爱玉、崇玉之人，延续中国人佩玉、藏玉的传统。

玉顺行坚持使用上等玉料，集中国各派玉雕大师之精粹，创作玉石精品，焕发玉石的价值。以“德符并举”为作品创作核心理念，创作传世精品，再续中国玉文化新创奇。

目前，玉顺行以其实力继续从事流失古玉的回购工作，延续裕顺典藏的事业，收集古玉。现已成为玉顺行旗下的“顺行首饰艺术博物馆”的主要藏品，并以此为主体，在安徽合肥设立了“玉顺行典藏馆”，将历年收藏之珍品，进行公开展示，以飨玉友！

Yushunxing brand, founded in 2005, is one of the few domestic brands specializing in jade culture research, jade collection, and Hetian jade creation and sales. In the early 1980s, collectors from Hong Kong and Taiwan wanted to carry forward the 8000 year old traditional jade culture in the mainland, expand the Chinese jade culture, make it shine all over the world, and carry forward the broad, profound and lofty spirit of China. In this case, Yushun collection, the founder of Yushun business, came into being, intending to follow the example of Hong Kong and Taiwan collectors and collect traditional Chinese jade and other collections. Yushun collection is a research group for the collection and appreciation of ancient Chinese folk jade. Its members are all pillars of the society, including successful entrepreneurs, tasteful cultural relics connoisseurs, and many collectors with deep patriotic enthusiasm. They have a common hobby. They all have a rigorous attitude of seeking knowledge and the fashion of pursuing elegant taste. They take the inheritance of jade culture and the promotion of tradition as their duty. Yushun's collection is mainly composed of ancient jade and Pre-Qin ritual wares, including culture and games enjoyed by both refined and popular people, circular animals, animals, figures, wrench fingers, snuff bottles, catering utensils, antique ritual wares, animal decorations, etc., with rich materials, including white jade, topaz, sapphire, jadeite, crystal, etc. The Bible says, "where your money is, there is your heart." When money is invested in ancient jade, the heart is good for ancient music. Mencius once said to King Xuan of Qi, "who is happy when you are alone and happy with others?" "If you are not happy with others," said King Xuan of Qi Only when we share happiness with others can we spread the culture of ancient jade. However, the value of ancient jade is expensive, and it is impossible for everyone to have their own hands. It is necessary to "transform the ancient into the present" with the help of modern jade to widely popularize traditional Chinese jade culture. The use of modern jade to convey the meaning of ancient jade theme and the imitation of ancient jade shape to carve modern jade shape share the traditional culture, inherit the essence of Chinese ancient jade, and promote the development of Chinese jade culture in the contemporary era. In view of this, Yushun collection established the modern jade culture communication brand organization - Yushun line in 2005. Yushunxing takes the loss of ancient jade collection and the promotion of jade culture as its spiritual core, aiming at reviving the eight thousand year jade culture of China. The ancients said that "the gentleman wears jade, the dignitary hides jade". Throughout the whole Chinese history, jade has run through every detail of the Chinese nation, ranging from the name of people to the medals of athletes at the Olympic Games. Jade has become the representative of China, the spokesman of China's image and the symbol of the virtues of the Chinese nation. Jade has spirit, people have virtue, the ancients have the tradition of gentleman without reason jade does not go to the body, jade raises people, people raise jade, but in today's China, "gentleman wears jade" has lost the light of the past, and has become the content that people remember and learn in history books. Jade is China. Chinese people should continue to wear jade. Yushunxing hopes to find today's jade lovers and jade worshippers with his own strength, and continue the tradition of Chinese jade wearing and jade hiding. Yushunxing adheres to the use of superior jade materials, integrates the essence of Chinese jade carving masters of all schools, creates jade boutiques, and radiates the value of jade. The core idea of the works is to develop both morality and harmony, to create the best works handed down to the world, and then to continue the new creation of Chinese jade culture. At present, Yushun Bank continues to engage in the buyback of lost ancient jade with its strength, continues the business of Yushun collection and collects ancient jade. Now it has become the main collection of "Shunxing Jewelry Art Museum" under yushunxing, and with this as the main body, "yushunxing Museum" has been set up in Hefei, Anhui Province, to show the treasures collected over the years to the public for Yuyou!

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