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从事酱菜、调味品、干货、高级木本食用油等，集产品研发、超市配送、终端维护于一体的多元化经营公司

浙江博鸿小菜食品有限公司创立于2002年5月，是一家集产品研发、超市配送、终端维护于一体的多元化经营公司。公司主要经营酱菜、调味品、干货、高级木本食用油等，产品因其选料精良，精工细作，南北风味兼蓄，而深受市场欢迎。

公司采用的“虚拟经营”模式，即选择厂家将生产外包，集中优势资源打造品牌价值链的核心环节。采取委托加工的办法，与川蜀、湘楚、珠三角、长三角等地符合国家食品卫生规范，商检及环保要求，生产车间均达到国家标准的加工厂建立长期战略合作关系，形成了稳定的生产基地。如今，博鸿的生产基地遍布大江南北，合作厂家已达二十多家。

博鸿依靠虚拟经营为企业扩张集中的资金，大量投入在产品研发、营销网络、品牌提升等核心业务上。目前，博鸿拥有“博鸿”、“博鸿小菜”、“菜博士”等自有品牌，并对其进行规划，从战略上把握住品牌推广的方向，注重培养消费者的品牌情感，抢占市场至高点。公司销售额从成立之初的100多万元迅速增长到5000多万元，销售网络覆盖到沃尔玛、华润、乐购、物美、家乐福、大润发、世纪联华、易买得等大型超市卖场，铺入2000多家终端门店，建立了健全、完善和稳固的销售渠道。

Zhejiang Bohong small dish food Co., Ltd. was founded in May 2002. It is a diversified operation company integrating product research and development, supermarket distribution and terminal maintenance. The company mainly deals in pickles, condiments, dry goods, high-grade woody edible oil and so on. The products are popular in the market because of their excellent materials, fine workmanship, South and North flavor. The "virtual operation" mode adopted by the company is to select manufacturers to outsource production, and focus on advantageous resources to build the core link of the brand value chain. We have established a long-term strategic cooperative relationship with processing plants in Sichuan, Hunan, Chu, Pearl River Delta, Yangtze River Delta and other places that meet the national food hygiene standards, commodity inspection and environmental protection requirements, and production workshops that meet the national standards, forming a stable production base. Today, Bohong's production bases are all over the country, and there are more than 20 cooperative manufacturers. Bohong relies on virtual operation as the capital of enterprise expansion, and invests heavily in core businesses such as product research and development, marketing network, brand promotion, etc. At present, Bohong has its own brands such as "Bohong", "Bohong small dish", "Dr. Cai", etc., and plans for them, grasps the direction of brand promotion strategically, pays attention to cultivating the brand emotion of consumers, and seizes the highest point of the market. The sales volume of the company has increased rapidly from more than 1 million yuan at the beginning of its establishment to more than 50 million yuan. The sales network covers Wal Mart, China Resources, Tesco, Wumei, Carrefour, RT mart, Century Lianhua, E-mart and other large supermarket stores. It has spread into more than 2000 terminal stores and established a sound, perfect and stable sales channel.

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