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When it comes to Broadway brands, it can be traced back to Hong Kong in the 1950s. In 1950, there was a theater called Broadway in Mongkok, Hong Kong. Jiang Zuyi, the father of Broadway boss Jiang Zhiqiang, was the manager. In 1987, Anle pictures (the parent company of Broadway) rebuilt the current site of xixiancai street in Mongkok, and the name of Broadway was followed. Hong Kong Broadway Cinema is a subsidiary of Anle Film Co., Ltd., which has a history of more than 50 years. It has become a cinema with 12 cinemas and 62 screens. It has three major cinema brands, Broadway, Belle palace and AMC. In December 2000, he first entered the mainland market of China and invested in new Dong'an cinema in Beijing New Dong'an shopping center. This has opened the beginning of the era of multi hall cinema in which domestic cinemas have become part of the urban business circle, and also the beginning of the development of Broadway in the mainland. In 2003, Broadway invested in the new century cinema in Beijing Oriental Plaza. In the same year, in order to unify the management and operation of Broadway Cinema in the mainland, Anle (Beijing) Management Consulting Co., Ltd. was officially established. The management company provides professional theater planning, operation and management training to the cinemas it invests in, and has the ability to design and decorate modern cinemas. The brand concept is further extended to all cities in China. There are three cinema brands in China, namely "Broadway" with fashionable and elegant temperament, "Belle Palace" with elegant and gorgeous style and "baimeihui" with petty bourgeois taste. Under the overall planning of the management company, Broadway series brand cinemas have successively settled in 11 cities including Wuhan, Tangshan, Kunming, Qingdao, Shenyang, Hangzhou, Shenzhen, Shanghai and Chengdu. Together with the newly launched Chongqing Belle palace, there are 25 cinemas and 164 screens in China, including 7 IMAX and giant screens. Its industries: Anle Film Co., Ltd. also owns Anle film company and Anle family video company. Its business scope covers film production, distribution, screening, publicity, TV station, video and other businesses. More than 100 sets of films have been produced by Anle film, among which the top selling films are "storm", "Beijing meets Seattle", "cold war", "lust, caution", "Crouching Tiger, hidden dragon", "Huo Yuanjia", "ambush on all sides" and "hero". The early "Crouching Tiger, hidden dragon" and "hero" pushed Chinese films to the world, so that more foreign people can enjoy Chinese films. At the same time, Anle film also introduces films with international awards or nominations to be released in China and Hong Kong, so that domestic and Hong Kong audiences have the opportunity to see more and better international films. Beijing APM store Broadway Cinema Beijing APM store is located in Beijing. The sound system in the cinema adopts the international digital stereo equipment, the Dolby Digital Electronic three frequency division JBL sound and the Danish crown power amplifier system, and the 6.1 channel system of CP650 newly developed by Dolby company. British imported metal has a wide viewing angle for the screen, and the projector is the American brand strong. There is also a conference amplifying system in the cinema to meet the needs of various activities. The theater also adopts the full-automatic projection technology, which can select several halls for simultaneous projection. There are enough parking spaces on the first floor of the underground to relieve your worries about parking in busy areas. After the opening of the third phase of new Dong'an, the total number of screening halls has increased to more than 1000 with 8 seats. The audiences who go to the Beijing APM store of Broadway studios will have more space to choose films.

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