东方购物品牌怎么样申请店铺

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东方购物在生活服务行业中的票数：161 更新时间：2025-02-02

东方购物是哪个国家的品牌？「东方购物」是东方明珠新媒体股份有限公司旗下著名品牌。该品牌发源于上海市，由创始人王董在2003年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

东方明珠旗下，国内较早开展家庭购物业务的电视频道，提供各种在线商品信息，使消费者足不出户就可以获取详细的商品信息，通过电话等多种方式订购商品

东方购物隶属于上海东方明珠新媒体股份有限公司（股票代码：600637.SH），是目前中国销售规模较大、具特色的电视购物平台之一。上海东方明珠新媒体股份有限公司是上海广播电视台、上海文化广播影视集团有限公司（SMG）统一的产业平台和资本平台，东方购物作为其用户流量入口与变现渠道，打造全媒体购物产业闭环。目前电视信号覆盖全国12个省级行政区，辐射5600万可视听家庭，电商业务覆盖全国。累计会员人数突破950万人。

创新商业模式

东方购物以视频购物为特色，同时通过网站、移动端、IPTV、广播、目录等渠道构建全媒体立体销售平台，融合电视大屏与移动小屏，实现跨屏联动与优势互补。依托SMG优质综艺、新闻、影视大IP，运用购物节目实现流量变现。

Under the Oriental Pearl Tower, China's early home shopping business channels provide various kinds of online merchandise information, so that consumers can get detailed information on goods without leaving home, and order goods through telephone and many other ways. Oriental Shopping is part of the New Oriental Pearl OmniAd Media Incorporation (Stock Code: 600637.SH), which is now a large scale and sales tool in Shanghai. One of the characteristic TV shopping platforms. Shanghai Oriental Pearl OmniAd Media Incorporation is a unified platform and capital platform of Shanghai radio and TV station and Shanghai Culture Radio and Film Group Limited (SMG). Dongfang shopping is the entrance and cash flow channel of its user traffic, and it is the closed loop for the whole media shopping industry. At present, the TV signal covers 12 provincial administrative regions in China, with 56 million audio-visual families and nationwide e-commerce business. The total number of members exceeded 9.5 million. The innovative business model of Oriental Shopping is characterized by video shopping. At the same time, an all media three-dimensional sales platform is built through websites, mobile terminals, IPTV, radio, directories and other channels, integrating large TV screens and small mobile screens, so as to realize cross screen linkage and complementary advantages. Relying on SMG high-quality variety show, news, film and television big IP, the use of shopping programs to realize flow realization.

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