小样品牌怎么样 申请店铺

我要投票 小样在乳饮料行业中的票数:417 更新时间:2025-07-21
小样是哪个国家的品牌?「小样」是 四川好彩头实业股份有限公司 旗下著名品牌。该品牌发源于福建省泉州市,在2013年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

外推网助力小样品牌出海!将品牌入驻外推网,定制小样品牌推广信息,可以显著提高小样产品曝光,简直是跨境电商爆单神器!目前仅需1000元/年哦~

小样怎么样

好彩头旗下子品牌,主打健康型乳酸菌饮料产品,集研发、生产、销售为一体的品牌企业,其中以小样小乳酸、小样酸Q糖备受欢迎


“小样”作为好彩头打造的子品牌,从一开始就有着话题性的基因。很多年轻人熟悉“小样”的名字是从电视剧《我的青春谁做主》开始的,所以当好彩头推出“小样”品牌时,即以很快的速度引起了轰动。加之,“小样”一词也是东北民间俗语,如今流行全国,是一种爱且有情趣的昵称。同时也是朋友间的一种愉快的挑衅,可以活跃氛围加深友谊。这些背景都为“小样”品牌的传播带来丰厚的土壤。

而选择“小样”作为品牌名,也是基于企业对酸Q糖这款产品的味道、口感、外形的特殊性而来的,酸Q糖在酸度上要比其他同类产品都高,让喜欢酸的人们欲罢不能,同时其口感又比一般的软糖更有弹性,而外层包裹了砂糖之后,每一个糖块都玲珑剔透。一个Q字表达的是“小巧”又是“超弹”,而“小样”也是小小的,但很个性、顽强、倔强,正好贴合了产品特性。

同时,酸Q糖的目标消费群是80、90后的年轻人群,而“小样”一词随着电视剧和娱乐东北风的大热,而在这一人群中得到了广泛的提及和认可,流行度很高。80、90后的年轻人群,是有主见的一代,他们有更开阔的眼界,活力四射,也经受着比父辈更艰巨的社会压力,所以他们在性格上有反叛、自嘲的一面,勇敢地去表达自己的个性和主张,勇于把握自己的人生方向。而他们与现实与父辈预设的轨道抗争的同时,又会偶尔自嘲,并继续坚强向前。好彩头正是要影响这样的一群人,要用他们喜欢的方式与他们沟通,于是好彩头和小样相遇了,并迸出了不一样的火花。

小样就是青春、勇敢、独立

之后,我们为小样确定了“我是小样,我就这样”的品牌主张,并邀请王珞丹担任小样的代言人,拍摄了充满朝气的广告片。王珞丹独立和不服输的个性,洋溢着青春朝气的气质,很好的诠释了小样品牌的内涵—青春、个性、勇敢、坚强、倔强、独立……

同时,好彩头也从小样品牌衍生出拟人化的“小样君”形象,启发消费者对号入座,关注小样,接受小样,认同小样,在小样君身上看到自己,成为小样的忠实粉丝,关注小样的一切行动。

好彩头在将小样君形象通过网络进行社会化营销,告诉人们,大多数人的生活变得循规蹈矩,没有自我,没有灵魂,没有信仰时,当大多数人思想固化,甘愿做生活的奴隶时,小样君从不是这样。小样对生活的执着,让他毅然选择一条与众不同的道路。活出自我,我的生活由我做主。

不管是广告片还是小样君,好彩头对小样品牌营销传播都一直遵守着俏皮、灵动、叛逆的语言风格,让小样的自我色彩更加的鲜明。在这样桀骜不驯的言辞之下,又并非为了口号而口号,而是在倡导当代年轻人对自我意识的强化,鼓励年轻人培养自己的独立意识,勇于向世人宣告自己的独立自主。我是小样,但是我有我小样的样,我敢做,也敢为,为了捍卫自我独立,我不怕因“与众不同”而遭来的非议,小样也更有勇气去承担自己的所作所为。处处为人们展现小样俏皮、活泼、勇敢与叛逆,却也不失自我思考的形象。达成在目标消费群中的认同,让他们成为小样的忠实粉丝。

用正能量感召年轻一代

而到了2014年,好彩头的“小样小乳酸”、“小样酸楂楂”陆续推出,虽然两个产品都跨品类,但好彩头却都以“小样”品牌为他们命名,看似无关系的产品,却通过小样品牌联系起来,好彩头希望这两款产品以共同的酸甜口味,构筑小样品牌在味道上的共性和独特性,让大家一想到‘小样’,就能联想到好彩头产品和品牌体现出的俏皮、活泼、勇敢与独立,却也不失自我思考的形象,这种用口味区隔品牌的方法,加强品牌记忆点,从此为品牌贴上了与众不同的标签。

打造俏皮、活泼、勇敢与独立的小样品牌形象的战略也奠定了小样品牌线上线下传播的基调,让小样在与消费者对话中,不断升华,不断用正能量感召年轻的一代,与他们一起创造美好!


The sub brand of haocaitou mainly focuses on healthy lactobacillus beverage products, and is a brand enterprise integrating R & D, production and sales. Among them, small sample of small lactic acid and small sample of sour q-sugar are popular "small sample" as the sub brand of haocaitou, which has a topic gene from the beginning. Many young people are familiar with the name of "small sample" from the TV series "who is the master of my youth", so when a good head launched the "small sample" brand, it caused a sensation at a very fast speed. In addition, the word "Xiaoxiang" is also a folk saying in Northeast China. Now it is popular all over the country. It is a nickname with love and interest. At the same time, it is also a pleasant provocation among friends, which can activate the atmosphere and deepen friendship. These backgrounds bring rich soil for the spread of "small sample" brand. The selection of "small sample" as the brand name is also based on the particularity of the taste, taste and appearance of sour q-sugar. Sour q-sugar is higher in acidity than other similar products, which makes people who like sour can't stop. At the same time, its taste is more elastic than ordinary soft sugar. After the outer layer is wrapped with sugar, each sugar block is exquisite. A Q word expresses "small" and "super elastic", and "small sample" is also small, but it is very personal, tenacious, stubborn, just fit the product characteristics. At the same time, the target consumer group of sour Q sugar is the post-80s and post-90s young people, and the word "small sample" has been widely mentioned and recognized in this group with the popularity of TV dramas and entertainment northeast wind. The post-80s and post-90s young people are the generation with their own ideas. They have a broader vision, are full of vitality, and are under more difficult social pressure than their parents. Therefore, they are rebellious and self mocking in their character. They are brave to express their personality and opinions, and dare to hold their own life direction. While they fight against the reality and the preset track of their parents, they will occasionally laugh at themselves and continue to forge ahead. Good lottery is to influence such a group of people, to communicate with them in the way they like, so good lottery and small sample meet, and burst out different sparks. After being young, brave and independent, we determined the brand idea of "I'm a sample, I'm just like this" for the sample, and invited Wang Luodan to act as the spokesperson of the sample, and made a vibrant advertising film. Wang Luodan's independent and unyielding personality is full of youthful temperament, which well explains the connotation of small brand - youth, personality, bravery, firmness, stubbornness, independence At the same time, haocaitou also derives the personified image of "xiaoxiangjun" from Xiaoxiang brand, which inspires consumers to take their seats, pay attention to the Xiaoxiang, accept the Xiaoxiang, identify with the Xiaoxiang, see themselves in xiaoxiangjun, become a loyal fan of Xiaoxiang, and pay attention to all the actions of Xiaoxiang. Good lottery head is socializing the image of Xiaoxiang Jun through the Internet, telling people that when most people's lives become routine, have no self, no soul and no faith, when most people's thoughts are solidified and willing to be slaves of life, Xiaoxiang Jun is never like this. Small sample's persistence in life makes him resolutely choose a different road. To live my life, I am the master. No matter it's a commercial film or a small sample, haocaitou always abides by the language style of playfulness, nimbleness and treason, which makes the small sample's self color more distinct. Under such defiant words, it is not for slogans, but to advocate the strengthening of self-consciousness of contemporary young people, encourage them to cultivate their own independent consciousness, and dare to declare their independence to the world. I am a small sample, but I have my own small sample. I dare to do it or do it. In order to defend my independence, I am not afraid of the criticism caused by "being different", and the small sample has more courage to undertake its own actions. Everywhere for people to show small playful, lively, brave and rebellious, but also the image of self thinking. Achieve the recognition in the target consumer group and make them become loyal fans of the sample. In 2014, the "small sample of lactic acid" and "small sample of Hawthorn" of haocaitou were launched one after another. Although the two products span different categories, haocaitou was named after the "small sample" brand. Seemingly unrelated products are connected through the small sample brand. Haocaitou hopes that the two products will build a small sample brand with common sour and sweet taste The commonness and uniqueness of the taste make you think of the "small sample", and you can think of the playful, lively, brave and independent image reflected by the good color head products and brands, but also the image of self thinking. This method of separating brands by taste strengthens the brand memory point, and thus puts a distinctive label on the brand. The strategy of creating a playful, lively, brave and independent sample brand image has also laid the tone of online and offline communication of the sample brand, so that the sample can constantly sublimate in the dialogue with consumers, and constantly inspire the young generation with positive energy, and create a beautiful together with them!

本文链接: https://brand.waitui.com/d264c94ee.html 联系电话:请联系客服添加 联系邮箱:请联系客服添加

外推网广告位招租,每天只要9块9

7×24h 快讯

凯雷投资集团宣布同意将Calastone出售给SS&C科技公司

7月21日,凯雷投资集团宣布,已同意将网络和数据公司Calastone出售给SS&C科技公司。该交易预计将于2025年第四季度完成,并需获得常规监管部门的批准。(界面)

30分钟前

美商务部长:谈判不影响8月1日起加征关税

美国商务部长卢特尼克当地时间20日说,美方有信心与欧盟达成贸易协议,但8月1日作为美方拟向欧盟输美产品征收30%关税的起始日期是“硬性”的,此后双方仍可以继续谈判。(新华社)

30分钟前

杭州:力争到2027年全市科技创新大投入达3000亿元

36氪获悉,杭州市科技局牵头起草了《杭州市优化创新生态持续加大科技创新大投入的实施方案(征求意见稿)》。其中提到,力争到2027年,科技创新大投入机制更加健全完善,全市科技创新大投入达3000亿元,全社会研究与试验发展经费支出超1000亿元、研发经费投入强度达4.2%。

30分钟前

杭州:加大颠覆性成果转化直投基金投资力度,打造超100亿元的科技成果转化基金

杭州市科技局牵头起草了《杭州市优化创新生态持续加大科技创新大投入的实施方案(征求意见稿)》。其中提到,加大科技金融支持力度。引导产业基金向科技创新倾斜,加强与国家级基金、中央企业基金的对接合作。发挥国有资本长期资本、耐心资本、战略资本功能,建立20亿元规模润苗基金,为科技型初创企业提供早期投资。加大颠覆性成果转化直投基金投资力度,打造超100亿元的科技成果转化基金。放大科技金融“倍增器”作用,构建“政府、担保、银行、基金、保险”于一体的融资体系,为企业提供更多低成本新金融服务产品、免抵押的信用贷款、知识产权质押贷款。

30分钟前

德国顶级企业启动1000亿欧元投资计划

60多家德国顶尖企业公布了一项投资计划,将在新项目中投入至少1000亿欧元(约合1160亿美元),以助力这个欧洲最大经济体走出停滞。根据周一的一份电子邮件声明,作为该倡议的一部分 —— 由德意志银行和西门子等公司的高管牵头,并与总理弗里德里希・默茨的新政府协调 —— 成员们承诺到2028年在德国进行 “数百亿金额” 的新投资。加上已分配的资金,这段时间的总投资达6310亿欧元,其中包括计划内和新增的资本投资、研发支出以及国际投资者的承诺资金。(新浪财经)

30分钟前

本页详细列出关于小样的品牌信息,含品牌所属公司介绍,小样所处行业的品牌地位及优势。
咨询