In 1968, Mr. Arthur Rudolph, a Jew, was also the president of Arco pharmaceutical company. A sudden accident made him suffer from degenerative arthritis, brought great pain to his life and work, and he would have to say goodbye to his favorite sports. He has almost tasted all kinds of prescriptions and treatments, but the effect is not obvious, and the doctors even suggest surgery. At last, Rudolph accepted the special advice of a nutritionist: supplement vitamin C, calcium, magnesium, 500 mg glucosamine and 6 g collagen (amino acid) every day. One week later, Rudolph's joint pain was relieved; two months later, the pain was significantly improved; since then, Rudolph always insisted on conditioning and proper exercise, and in less than two years, he even picked up the golf club he had left for many years. This experience made Rudolph, who has a keen sense of business, pay attention to the huge potential market of dietary supplements. In 1971, Rudolph founded the nature 'sbounty company in his hometown, long island, New York, which means "the gift of nature", translated into Chinese as "the treasure of nature". Rudolph focuses on the application of new technology, product innovation, use of natural raw materials and reduce production costs, making treasure of nature a pioneer in many aspects. For example, treasure of nature took the lead in using the slow release technology, breaking through the traditional recommended amount of nutrients, and establishing the quality standards that later passed in the whole industry. These efforts have made treasure of nature a great success in the US market. In 1992, nbty, the parent company of treasure of nature, became the most eye-catching company in the 1990s when it was first publicly issued on NASDAQ. In September 2003, nbty moved from Nasdaq to the more mature New York Stock Exchange (NYSE). In 2010, nbty was acquired by Carlyle Group, the world's top private investment group, at a high price of US $3.8 billion, obtaining a broader development platform and global resources. For 40 years, treasure of nature has always been committed to using natural dietary supplements to help people improve their health and quality of life. Today, treasure of nature has developed into the most famous classic brand of nbty, the world's largest dietary supplement company, which is sold in more than 100000 mainstream U.S. retail chains (CVS, target, Walgreens, Duane Reade, etc.) and various health food stores. The idea of the treasure of nature: to manage health needs to be managed. This idea coincides with the traditional Chinese idea of "treating diseases before they are cured". According to traditional Chinese medicine, the best doctor is always good at insight and prevention. He can eliminate all pathogenic factors in the bud, and the health concept of the treasure of nature lies in this. In order to have a healthy body and good quality of life after the age of 60, we should pay attention to managing our own health from the age of 20 to 30: develop good living habits, adhere to active exercise, maintain a peaceful mind and supplement scientific diet nutrition, which is the health way of the treasure of nature. Scientific dietary supplement system natural treasure has a comprehensive and scientific dietary supplement system, including various kinds of vitamins, minerals, natural herbal extracts, protein powder, amino acids and other product series. No matter men, women, old or young, professional managers or housewives, they can find their own products from the treasure of nature. In order to ensure the quality of products, natural treasure's products adhere to a set of strict raw material source audit system, fully considering the environmental factors of raw material planting or breeding. The raw materials of natural treasure products are selected from all over the world for safety and quality, such as colostrum from New Zealand, soy protein and whey protein from the United States and New Zealand, deep sea fish oil from Norway, propolis from Brazil, etc. Even though it has been tested by many barriers, all raw materials must be isolated in the isolation area again before entering the production area. Only through various tests before production can they enter the production area. The main workshop of the strict GMP production management natural treasure is located in Long Island, New York, USA. the air here is pure, the temperature and humidity are suitable all the year round, and the natural conditions are superior. The factory has passed the GMP certification of NPA, and has the world's top production and packaging equipment, advanced plant and strict production management system. Full digital batch management can accurately lock all information of production and packaging of any product at that time, including personnel and raw material sources. Each product of the advanced product management natural treasure will be marked with "laboratory tested". This mark indicates that each batch of finished products has passed the sampling test. The main purpose of the sampling test is to determine whether the nutritional components meet the marked content and whether they meet the USP requirements. The test content includes the decomposition and absorption of the products. In addition, samples of each batch of products will be kept for future reference before leaving the factory. The labeling method that attaches importance to responsibility: the product labeling of treasure of nature not only strictly follows the label management law of the United States, but also fully conforms to the special Chinese food labeling standards. The label of natural treasure is 100% marked with raw materials and auxiliary materials. In line with the attitude of being responsible to consumers, the products of treasure of nature will also be marked with some necessary warning language, such as "keep away from children", "consult doctors before using dietary supplements for pregnant women and patients with chronic diseases", etc. Authoritative certification and trustworthy treasure of nature is one of the 52 nutrition manufacturers recognized and recognized by the National Nutrition Food Association of the United States, and has been certified by the American authoritative Shuster Research Institute. Shuster Research Institute, an authoritative third-party organization in the United States, certifies that R & D driven innovation natural treasure has 7 R & D centers and a R & D team including more than 300 professional scientists. The professional and efficient R & D team ensures that we can continuously provide consumers with the most advanced and high-quality products. The solid company backing natural treasure is a subsidiary of nbty group. In 2010, nbty's global net sales reached US $2.9 billion, which has achieved a double-digit growth rate for many consecutive years. Nbty has won the NBJ (nutrition industry magazine) national enterprise growth award, and is the world's largest dietary supplement production and sales company. At the end of 2006, nbty invested in the establishment of nortianyuan (China) Trading Co., Ltd., a subsidiary in China, which is responsible for the sales of natural treasure products in China. All products sold in China are synchronized with the products of the headquarters in the United States; all products marked with "original imported from the United States" are manufactured and packaged in Bohemia factory in Long Island, New York; each batch of imported natural treasure products will be subject to strict inspection by the Chinese quality inspection department. Since April 2007, nearly 100 products of the whole line of treasure of nature have appeared in high-end supermarkets in Beijing, Shanghai, Shenzhen, Guangzhou and other first tier cities, and become the first choice nutrition brand for high-end people in these cities. In view of the unfamiliar characteristics of Chinese consumers to the dietary supplement products, the sales of natural treasure takes the form of counter, and each counter is equipped with professional trained nutrition consultants. Whether you are a white-collar, long-running business leader, freelancer, pregnant woman or retiree, you can create a personalized "health management" nutritional supplement plan for yourself with the help of natural treasure nutrition consultant.
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