自然之宝品牌怎么样 申请店铺
1968年,犹太人阿瑟鲁道夫先生(Mr.ArthurRudolph)还是Arco制药公司总裁,一次突如其来的意外让他患上了退行性关节炎,给他的生活和工作带来了巨大痛苦,还将不得不与自己喜爱的运动告别。他几乎尝遍了各种药方和疗法效果均不明显,医生甚至建议做手术。最后鲁道夫抱着试一试的心理接受了一位营养师的特殊建议:每天补充维生素C、钙、镁、500毫克葡萄糖胺和6克胶原蛋白(氨基酸)。一个星期后,鲁道夫的关节疼痛减轻了;两个月后,病痛有了明显改善;此后,鲁道夫始终坚持调理和适当锻炼,最后用了不到两年时间,他竟然重新拾起扔下多年的高尔夫球杆。
这次经历让商业嗅觉敏锐的鲁道夫开始关注膳食补充剂潜藏的巨大市场。1971年,鲁道夫在家乡——纽约长岛创立了NATURE’SBOUNTY公司,意为“大自然的恩赐”,中文译为“自然之宝”。
鲁道夫专注于应用新技术、产品创新、使用天然原料和降低生产成本,令自然之宝公司在诸多方面都成为行业先驱。如自然之宝率先使用缓时释放技术、率先突破传统的营养成分推荐量、率先制定了后来通行于整个行业的质量标准。这些努力使自然之宝在美国市场上获得了巨大的成功。1992年,自然之宝的母公司NBTY在美国纳斯达克(NASDAQ)首次公开发行时,随即成为90年代股票表现最引人注目的公司。2003年9月,NBTY从纳斯达克迁移到更为成熟的纽约证券交易所(NYSE)。2010年,NBTY由全球顶级私募投资集团凯雷集团以38亿美元高价收购,获得更广阔的发展平台与全球资源。
40年来,自然之宝始终致力于用纯天然的膳食补充剂产品帮助人们改善健康,提高生活品质。如今,自然之宝已经发展成为全球最大的膳食补充剂公司NBTY旗下最为知名的经典品牌,销售于超过100,000个美国主流零售连锁店(CVS,Target,Walgreens,DuaneReade等)和各类健康食品商店。
自然之宝的理念:管理出健康
健康需要管理,这一理念与中国的传统观念“上医治未病”不谋而合。中医认为,最好的医生总是善于洞察先机,精于“未病先防”之道,他能将所有的致病因素消除在萌芽状态,而自然之宝的健康理念也在于此。为了六十岁以后依然拥有健康的体魄和良好的生活品质,从二、三十岁开始,就应该注意管理好自己的健康:养成良好的生活习惯、坚持积极锻炼、保持平和的心态以及补充科学的膳食营养,这就是自然之宝的健康之道。
科学的膳食补充体系
自然之宝拥有全面、科学的膳食营养补充体系,包括各类不同配方的维生素、矿物质、天然草本提取物及蛋白粉、氨基酸等产品系列。无论男、女、老、少,无论职业经理人还是家庭主妇,都能从自然之宝中找到适合自己的产品。
美国信赖40年的卓越品质
优质的原料来源
为了保证产品品质,自然之宝的产品恪守一套近乎苛刻的原料来源审核制度,充分考虑到原料种植或饲养的环境因素。自然之宝产品的原料精选自世界各地,务求安全、优质,如牛初乳产自新西兰;大豆蛋白及乳清蛋白分别产自美国及新西兰;深海鱼油产自挪威;蜂胶产自巴西等。纵使已经经过重重关卡的考验,所有原料在进入生产区域前,还必须再次在隔离区隔离,唯有通过生产前的各项检测,才能进入生产区。
严格的GMP生产管理
自然之宝的主要厂房设在美国纽约长岛,这里空气纯净,常年温度、湿度适宜,自然条件优越。工厂经过美国天然食品协议(NPA)的GMP认证,拥有世界顶级生产和包装设备、先进的厂房、严格的生产管理体系。全数字化的批次管理可以准确锁定任何一个产品当时生产和包装的全部信息,包括人员和原料来源。
先进的成品管理
自然之宝的每个产品都会标注“LaboratoryTested”的标志。这个标志表示每批成品都通过了抽样测试,抽样检测的主要目的是确定营养成分是否达到标注的含量,是否符合美国药典药品产物标准(USP)要求;检测的内容包括产品的分解性和吸收性。此外,每批产品在离开工厂之前均会留样备查。
重视责任的标签方法
自然之宝的产品标签不仅严格遵照美国标签管理法,而且中文标签完全符合中国特殊的膳食食品标签标准。自然之宝的标签都是100%标注原料和辅料。本着对消费者负责任的态度,自然之宝的产品还会标注一些必要的警示语言,如产品应“远离儿童放置”,“孕妇、慢性病患者的膳食补充剂使用应先征询医师”等。
权威认证,值得信赖
自然之宝是美国国家营养食品协会认可并表彰的52个营养品厂家之一,并获有美国权威的SHUSTER研究所认证。美国权威第三方机构SHUSTER研究所认证
研发驱动创新
自然之宝拥有7个R&D中心和一个包括300多名专业科学家在内的研发团队;专业、高效的研发团队确保我们可以不断的为消费者提供最先进的高品质产品。
坚实的公司后盾
自然之宝是美国NBTY集团旗下的子公司。2010年NBTY的全球净售额达29亿美元,连续多年高达两位数增长速度的辉煌成绩,使NBTY荣获美国NBJ(《营养产业杂志》)全美大企业成长奖,是名副其实的全球最大的膳食补充剂生产和销售公司。
自然之宝登陆中国,助更多中国人健康有道
2006年底,NBTY投资成立了在华子公司——诺天源(中国)贸易有限公司,负责自然之宝产品的在华销售。所有在中国销售的产品均与美国总部的产品同步;凡标注“美国原装进口”的产品,其生产和包装均在纽约长岛的Bohemia工厂完成;每一批进口的自然之宝产品都会接受中国质检部门的严格检测。
2007年4月至今,自然之宝近百个全线产品已在北京、上海、深圳、广州等一线城市的高档超市登场,并成为这些城市高端人群的首选营养品牌。针对中国消费者对膳食补充剂产品比较陌生的特点,自然之宝的销售采取专柜形式,而且每个专柜都配有经过专业培训的营养顾问。不论您是公司白领、长年奔波的企业领导、自由职业者,或是孕妇妊娠、退休人员,您都可以在自然之宝营养顾问的协助下,为自己打造个性化的“健康管理”营养膳食补充计划。
In 1968, Mr. Arthur Rudolph, a Jew, was also the president of Arco pharmaceutical company. A sudden accident made him suffer from degenerative arthritis, brought great pain to his life and work, and he would have to say goodbye to his favorite sports. He has almost tasted all kinds of prescriptions and treatments, but the effect is not obvious, and the doctors even suggest surgery. At last, Rudolph accepted the special advice of a nutritionist: supplement vitamin C, calcium, magnesium, 500 mg glucosamine and 6 g collagen (amino acid) every day. One week later, Rudolph's joint pain was relieved; two months later, the pain was significantly improved; since then, Rudolph always insisted on conditioning and proper exercise, and in less than two years, he even picked up the golf club he had left for many years. This experience made Rudolph, who has a keen sense of business, pay attention to the huge potential market of dietary supplements. In 1971, Rudolph founded the nature 'sbounty company in his hometown, long island, New York, which means "the gift of nature", translated into Chinese as "the treasure of nature". Rudolph focuses on the application of new technology, product innovation, use of natural raw materials and reduce production costs, making treasure of nature a pioneer in many aspects. For example, treasure of nature took the lead in using the slow release technology, breaking through the traditional recommended amount of nutrients, and establishing the quality standards that later passed in the whole industry. These efforts have made treasure of nature a great success in the US market. In 1992, nbty, the parent company of treasure of nature, became the most eye-catching company in the 1990s when it was first publicly issued on NASDAQ. In September 2003, nbty moved from Nasdaq to the more mature New York Stock Exchange (NYSE). In 2010, nbty was acquired by Carlyle Group, the world's top private investment group, at a high price of US $3.8 billion, obtaining a broader development platform and global resources. For 40 years, treasure of nature has always been committed to using natural dietary supplements to help people improve their health and quality of life. Today, treasure of nature has developed into the most famous classic brand of nbty, the world's largest dietary supplement company, which is sold in more than 100000 mainstream U.S. retail chains (CVS, target, Walgreens, Duane Reade, etc.) and various health food stores. The idea of the treasure of nature: to manage health needs to be managed. This idea coincides with the traditional Chinese idea of "treating diseases before they are cured". According to traditional Chinese medicine, the best doctor is always good at insight and prevention. He can eliminate all pathogenic factors in the bud, and the health concept of the treasure of nature lies in this. In order to have a healthy body and good quality of life after the age of 60, we should pay attention to managing our own health from the age of 20 to 30: develop good living habits, adhere to active exercise, maintain a peaceful mind and supplement scientific diet nutrition, which is the health way of the treasure of nature. Scientific dietary supplement system natural treasure has a comprehensive and scientific dietary supplement system, including various kinds of vitamins, minerals, natural herbal extracts, protein powder, amino acids and other product series. No matter men, women, old or young, professional managers or housewives, they can find their own products from the treasure of nature. In order to ensure the quality of products, natural treasure's products adhere to a set of strict raw material source audit system, fully considering the environmental factors of raw material planting or breeding. The raw materials of natural treasure products are selected from all over the world for safety and quality, such as colostrum from New Zealand, soy protein and whey protein from the United States and New Zealand, deep sea fish oil from Norway, propolis from Brazil, etc. Even though it has been tested by many barriers, all raw materials must be isolated in the isolation area again before entering the production area. Only through various tests before production can they enter the production area. The main workshop of the strict GMP production management natural treasure is located in Long Island, New York, USA. the air here is pure, the temperature and humidity are suitable all the year round, and the natural conditions are superior. The factory has passed the GMP certification of NPA, and has the world's top production and packaging equipment, advanced plant and strict production management system. Full digital batch management can accurately lock all information of production and packaging of any product at that time, including personnel and raw material sources. Each product of the advanced product management natural treasure will be marked with "laboratory tested". This mark indicates that each batch of finished products has passed the sampling test. The main purpose of the sampling test is to determine whether the nutritional components meet the marked content and whether they meet the USP requirements. The test content includes the decomposition and absorption of the products. In addition, samples of each batch of products will be kept for future reference before leaving the factory. The labeling method that attaches importance to responsibility: the product labeling of treasure of nature not only strictly follows the label management law of the United States, but also fully conforms to the special Chinese food labeling standards. The label of natural treasure is 100% marked with raw materials and auxiliary materials. In line with the attitude of being responsible to consumers, the products of treasure of nature will also be marked with some necessary warning language, such as "keep away from children", "consult doctors before using dietary supplements for pregnant women and patients with chronic diseases", etc. Authoritative certification and trustworthy treasure of nature is one of the 52 nutrition manufacturers recognized and recognized by the National Nutrition Food Association of the United States, and has been certified by the American authoritative Shuster Research Institute. Shuster Research Institute, an authoritative third-party organization in the United States, certifies that R & D driven innovation natural treasure has 7 R & D centers and a R & D team including more than 300 professional scientists. The professional and efficient R & D team ensures that we can continuously provide consumers with the most advanced and high-quality products. The solid company backing natural treasure is a subsidiary of nbty group. In 2010, nbty's global net sales reached US $2.9 billion, which has achieved a double-digit growth rate for many consecutive years. Nbty has won the NBJ (nutrition industry magazine) national enterprise growth award, and is the world's largest dietary supplement production and sales company. At the end of 2006, nbty invested in the establishment of nortianyuan (China) Trading Co., Ltd., a subsidiary in China, which is responsible for the sales of natural treasure products in China. All products sold in China are synchronized with the products of the headquarters in the United States; all products marked with "original imported from the United States" are manufactured and packaged in Bohemia factory in Long Island, New York; each batch of imported natural treasure products will be subject to strict inspection by the Chinese quality inspection department. Since April 2007, nearly 100 products of the whole line of treasure of nature have appeared in high-end supermarkets in Beijing, Shanghai, Shenzhen, Guangzhou and other first tier cities, and become the first choice nutrition brand for high-end people in these cities. In view of the unfamiliar characteristics of Chinese consumers to the dietary supplement products, the sales of natural treasure takes the form of counter, and each counter is equipped with professional trained nutrition consultants. Whether you are a white-collar, long-running business leader, freelancer, pregnant woman or retiree, you can create a personalized "health management" nutritional supplement plan for yourself with the help of natural treasure nutrition consultant.
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