UNIQLO优衣库品牌怎么样 申请店铺

UNIQLO是日本著名的休闲品牌，是排名全球服饰零售业前列的日本迅销(FASTRETAILING)集团旗下的实力核心品牌。坚持将现代、简约自然、高品质且易于搭配的商品提供给全世界的消费者。而所倡导的“百搭”理念，也为世人所熟知。

“衣服是配角，穿衣服的人才是主角”突出了其以人为本的穿衣理念，即使看似简单的基本款，只要经过精心的搭配也能够展现自我个性。

UNIQLO的全名是UNIQUECLOTHINGWAREHOUSE，它的内在涵义是指通过摒弃了不必要装潢装饰的仓库型店铺，采用超市型的自助购物方式，以合理可信的价格提供顾客希望的商品。

公司名称是FASTRETAILING，这其中包含了很多特别的含义。FAST[迅速]+RETAILING[零售]体现了如何将顾客的要求迅速商品化、如何迅速提供商品这一企业根本精神，也表达了他们期望成为拥有快餐文化这一世界通用理念的零售企业界之不可动摇的信念。

这个理念是指通过全世界统一的服务、以合理可信的价格、大量持续提供任何时候、任何地方、任何人都可以穿着的服装。因此他们拥有独特的商品策划、开发和销售体系，从而实现店铺运作低成本化。

UNIQLO品牌的迅销公司建立于1963年，当年是一家销售西服的小服装店。公司现任董事长兼总经理柳井正早年毕业于早稻田大学经济学专业，1972年8月进入迅销公司，1984年9月就任公司董事长兼总经理。1982年，已是公司专务董事的柳井正在美国考察时，受到美国大学校园内的仓储式销售方式的启发，回国后便提出在服装店尝试以仓储型自助购物的方式出售服装，并在日本首次引进了大卖场式的服装销售方式，通过独特的商品策划、开发和销售体系来实现店铺运作的低成本化。

1984年6月，首家UNIQLO仓储型服饰专卖店在日本广岛正式开业。当时正值日本经济处于萧条时期，UNIQLO的经营策略是，以低廉的价格向所有的消费者提供时尚的休闲服装。为聚集人气，吸引顾客，刚开业时，UNIQLO还对前来购物的顾客免费提供一份早餐：面包加牛奶，这一招还真吸引了大批顾客。每天早晨，总有不少人聚集在UNIQLO的店门前，排着队，领早餐，然后进店选购。

1991年公司迅速开始展开连锁业务，并提出了要建立1000家分店的发展规划，实现UNIQLO连锁化，美国Limited和GAP那种具有本国特色的商店成了UNIQLO扩张的范本；1994年，UNIQLO在广岛证券交易所上市，随后又在东京证券交易所挂牌上市；1998年，UNIQLO原宿店开业，羊毛衫促销获得成功，开始了“休闲服直接面向消费者”的时代。所谓“休闲服直接面向消费者”就是全面修正策划、生产、流通、销售等商业流程，努力建立最适合消费者的商业模式，其中关键是按照消费者的需求进行大量生产。就这样，靠着其独特的经营理念和经营模式，UNIQLO一路发展而来。如今，迅销公司已成了日本零售业排名首位和世界服装零售业名列前茅的企业，仅在日本就有近600家店铺；创造了销售额1999年1110亿日元，2000年2289亿日元，2001年4185亿日元的3年业绩连续翻倍的奇迹，也因此而居日本“21世纪繁荣企业排行第一位”，成了日本市场占有率最高的休闲服品牌。2001年9月，迅销公司在英国伦敦首设海外一号店，现在UNIQLO在英国已拥有15家专卖店，在进入欧洲的一年内，就被欧洲代表性业界杂志“RetailWeek”评为“2002年度英国市场最具影响力的最优秀企业”。

UNIQLO is a famous leisure brand in Japan. It is the strength core brand of Japan's fast retailing group, which ranks the top in the global apparel retail industry. Adhere to the modern, simple and natural, high-quality and easy to match goods to provide consumers all over the world. And the idea of "all kinds of rides" advocated is well known by the world. "Clothes are supporting roles, and people who wear clothes are the protagonists" highlights its people-oriented concept of dressing. Even seemingly simple basic models can show their own personality as long as they are carefully matched. The full name of UNIQLO is uniquelothingwarehouse. Its internal meaning is to provide customers with the goods they want at a reasonable and reliable price by using the supermarket type self-service shopping method instead of the warehouse type shop with unnecessary decoration. The name of the company is fastretailing, which has many special meanings. Fast [fast] + retailing [retailing] embodies the fundamental spirit of how to commercialize customers' requirements quickly and how to provide goods quickly. It also expresses their unshakable belief that they expect to become a retail enterprise with fast food culture, a universal concept in the world. The concept is to provide a large number of clothes that can be worn at any time, anywhere and by anyone at a reasonable and reliable price through a unified service all over the world. Therefore, they have a unique commodity planning, development and sales system, so as to realize low-cost operation of stores. UNIQLO's fast selling company was founded in 1963, when it was a small clothing store selling suits. Liu Jingzheng, the current chairman and general manager of the company, graduated from Waseda University in economics in his early years, entered fast retailing company in August 1972, and became the chairman and general manager of the company in September 1984. In 1982, when Liu Jing, who has been the special director of the company, was studying in the United States, inspired by the warehousing sales mode in the university campus of the United States, he proposed to try to sell clothes in the way of warehousing self-service shopping in the clothing store after returning home, and for the first time, he introduced the clothing sales mode of the hypermarket in Japan, and realized the operation of the store through the unique commodity planning, development and sales system Low cost. In June 1984, the first UNIQLO warehouse clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a depression, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at a low price. In order to gather popularity and attract customers, when UNIQLO opened, it also provided a free breakfast for customers who came to shop: bread and milk, which really attracted a large number of customers. Every morning, there are always many people gathered in front of UNIQLO's shop, queuing up, leading breakfast, and then entering the shop for shopping. In 1991, the company quickly began to carry out the chain business, and proposed the development plan of establishing 1000 branches to realize the chain of UNIQLO. The stores with domestic characteristics such as limited and gap in the United States became the model for the expansion of UNIQLO. In 1994, UNIQLO was listed on the Hiroshima Stock Exchange, and then listed on the Tokyo Stock Exchange. In 1998, the original UNIQLO store was opened, which was promoted by sweater The success of marketing has ushered in the era of "leisure wear directly facing consumers". The so-called "leisure wear directly facing consumers" is to comprehensively modify the planning, production, circulation, sales and other business processes, and strive to establish the most suitable business model for consumers, the key of which is to conduct mass production according to the needs of consumers. In this way, relying on its unique business philosophy and business model, UNIQLO has developed all the way. Today, fast retailing company has become the first enterprise in Japan's retail industry and the top one in the world's clothing retail industry, with nearly 600 stores in Japan alone. It has created a miracle that the sales volume of 111 billion yen in 1999, 228.9 billion yen in 2000 and 418.5 billion yen in 2001 have doubled continuously in three years. Therefore, fast retailing company ranks first in Japan's "prosperous enterprises in the 21st century" and has become the market share of Japan Leisure wear brand with the highest rate. In September 2001, fast retailing company set up its first overseas No.1 store in London, UK. Now UNIQLO has 15 stores in the UK. Within one year of entering Europe, it has been rated as "the most influential and outstanding enterprise in the UK market in 2002" by the European representative industry magazine "retailweek".

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