正山堂品牌怎么样 申请店铺

正山堂是正山茶业旗下高端红茶品牌，福建正山堂茶业有限责任公司，元正，福建省著名商标，福建省名牌产品，中国茶叶流通协会理事单位，福建省和南平市农业产业化龙头企业，专门从事于正山小种红茶的生产和出口的现代化企业。

福建正山堂茶业有限责任公司，是由正山小种红茶第二十四代传人江元勋创立，是生产、出口传统“正山小种”红茶的支柱企业，也是武夷山市委、市政府重点扶持的农业企业之一，同时还是福建省和南平市农业产业化龙头企业。1997年，有二十年学茶做茶评茶经验的第二十四代正山传人江元勋，创办了元勋茶厂，专门从事于正山小种红茶的生产和出口，又于2002年，成立正山茶业有限公司，2005年研发了“金骏眉”红茶，带动了整个红茶的产业的发展，掀起了中国红茶的复兴。

公司位于武夷山市桐木村庙湾，武夷山国家级自然保护区和武夷山世界自然遗产地的核心区内。这里是红茶始祖“正山小种红茶”的发源地，上世纪40年代，当代茶圣吴觉农和茶界泰斗张天福就曾在这里与江元勋先生的祖父江润梅先生一道为发展复兴“正山小种红茶”而默默的耕耘着。正山小种红茶是世界红茶的鼻祖，至今已有400余年的历史；她是红茶中的佼佼者，以其卓越的品质征服国内外市场，备受茶者的喜爱。

正山小种红茶外形条索肥实，色泽乌润，汤色红艳迷人，香气高长带松香和特别的高山韵；滋味不苦不涩、轻爽甘甜，口感纯净且厚实、清新又活润，带有显著的桂圆汤味。小啜一口，静思冥想，真似有“半步天上，半步人间”之感；单独或混合加入牛奶、柠檬、方糖等物质后香气不衰、醇味不减，形成崭新的红茶，汤色更为绚丽、香味更为迷人、滋味更为多元，让人忘不了而上瘾。

正山小种红茶最早于1604年由荷兰商人带到欧洲，后进入英国皇室，并成为英国皇室的御用饮品，据称英国女皇起床后的第一件事便是喝一杯来自桐木关的正山小种红茶。皇室的宠爱，还使正山小种红茶掀起了如今风靡欧洲的“下午茶”风尚。正山小种红茶也是明清两朝政府出口创汇的拳头产品，大约在清乾隆后期，中国出口的红茶中标有“正山小种红茶（Wuyi Bohea Black Tea）”牌子的占中国所有出口红茶的85%。庞大的贸易量不仅仅造成了英国对华贸易的巨大逆差，更成为1840年鸦片战争的导火索之一。正山小种红茶还是世界红茶鼻祖，先后产生了闻名世界的祁门红茶、阿萨姆红茶、锡兰红茶等。祁门红茶的产生得益于1876年从崇安县（现在的武夷山市）告老还乡的皖籍县令余干臣，他将正山小种红茶的树种、栽植技术、制作技术等都带到了安徽祁门山区，产生了祁门红茶；阿萨姆红茶、锡兰红茶等则是由当时在桐木关传教的欧洲传教士将正山小种红茶的茶树种以及懂得栽种、制作正山小种红茶的茶农带到印度后实验制作成功的。

正山茶业致力于复兴正山小种红茶。公司的“元正”牌正山小种红茶获得国家第一批“原产地标志”注册，获得“福建省著名商标”、福建省名牌农产品、“全国放心茶协推荐品牌”等荣誉称号；得益于武夷山国家级自然保护区内生态完好的茶山，产品已经连续16年获得德国BCS、日本JAS、美国NOP有机茶认证。

公司自成立以来，坚持以市场为导向，诚信经营，努力恢复有机正山小种红茶昔日的辉煌，专注于正山小种红茶、有机乌龙茶、有机白茶等制作。现运营正山小种红茶初制厂房一座，面积3000多平方米，精制加工厂一座，占地面积1500多平方米，年生产加工成品茶能力达600余吨；企业现有职工130多人，拥有能完整掌握正山小种红茶全部初制、精制工艺的专业技术人员10余人。公司运营经德国BCS、日本JAS、美国NOP有机食品认证的有机茶园3925亩。有机转换状态茶园200余亩，是福建省最早的、也是最大的国际有机茶认证生产基地。经过企业的不断发展和完善，2012年，公司产值达到2亿元， 销售收入1.36亿元，纳税1213万元。解决保护区内农村可持续发展问题，带动茶农3200多户，人均增收5000余元，为新农村建设提供可选模式。同时，公司投资购置了一台垃圾运输车和200多只垃圾回收桶，免费提供给每家每户村民使用，为保护区内生态环境保护做出特别的贡献，创造了良好的经济效益、社会效益、生态效益。

早在2004年，江元勋曾尝试用桐木关的茶芽制作绿茶，可惜当年的实验并未获得满意的效果，但使用正山小种茶树的茶芽制茶是传统正山小种红茶制作工艺数百年来头一次尝试，为来年金骏眉的诞生埋下了伏笔。

2005年公司在客户建议的启发下，专选特殊优质茶原料、精选手工技术人员，由江元勋先生亲自制作，历尽艰难，最终于2007年开发出了金骏眉红茶、银骏眉红茶系列高端红茶。金骏眉红茶、银骏眉红茶品质极为独特，产量十分有限，堪称红茶中的极品。它的问世填补了高端红茶的历史空白，更重要的是掀起了一股红茶热潮，带动了国内红茶的复苏。

2008年，公司董事长江元勋先生荣获茶界奥斯卡——陆羽奖。颁奖嘉宾、全国政协委员、国家茶叶检测中心主任骆少君女士宣读了颁奖词：“他在桐木关下出生，守着一段曾经的传奇长大。父辈们的故事里，有一种茶红如鲜血，绚烂芬芳，她曾经风靡过欧洲贵妇的茶盏，也曾经让诗人拜伦顶礼膜拜。然而，在他的记忆里，尽管茶色如此艳丽，却挽不回现实的无名和苍白。潮起潮落，正山小种红茶好像重新走回了深闺，只等人来，重新掀开历史的盖头。在这样的困境中，他站了出来，以艺术家一样的想象神奇地点化着武夷岩茶片片纤细的叶尖。左手是金，右手是银，正山小种红茶在他的指间获得了涅槃重生。”

2010年正山茶业拿下了中国茶叶品牌“金芽奖”、“中国十大红茶品牌”两项殊荣，江元勋也凭借其对福建茶业的贡献获得了“2010年福建十大茶叶人物”、“2010福建年度人物”荣誉称号。2011年在上海国际茶博会中国“名茶评选”中，公司研发的正山堂金骏眉、正山堂妃子笑等产品都名列前十，荣获金奖。

正山茶业将秉承“为世界制作最好的红茶”的使命，向不断富裕的中国人民倡导高雅、健康的生活方式，希望通过自身的不断发展与完善，能够为正山小种红茶的复兴做出突出的贡献，为中国红茶的辉煌做出突出的贡献，为越来越多的国人形成饮茶的良好生活方式尽一份力量。

Zhengshantang is a high-end black tea brand under Zhengshan tea industry, Fujian zhengshantang Tea Industry Co., Ltd., Yuanzheng, a famous trademark of Fujian Province, a famous brand product of Fujian Province, a governing unit of China Tea Circulation Association, a leading enterprise of agricultural industrialization in Fujian Province and Nanping City, and a modern enterprise specializing in the production and export of Zhengshan small black tea. Fujian zhengshantang Tea Industry Co., Ltd., founded by Jiang Yuanxun, the 24th generation successor of Zhengshan small black tea, is a pillar enterprise for the production and export of traditional "Zhengshan small black tea", one of the key agricultural enterprises supported by Wuyishan municipal Party committee and municipal government, as well as a leading agricultural industrialization enterprise in Fujian Province and Nanping City. In 1997, Jiang Yuanxun, the twenty fourth generation successor of Zhengshan, who has 20 years of experience in tea evaluation, established Yuanxun tea factory, specializing in the production and export of small black tea in Zhengshan. In 2002, Zhengshan Tea Industry Co., Ltd. was established. In 2005, Jinjunmei black tea was developed, which led the development of the whole black tea industry and set off the revival of black tea in China. The company is located in Miaowan, Tongmu village, Wuyishan City, Wuyishan National Nature Reserve and the core area of Wuyishan World Natural Heritage site. This is the birthplace of "Zhengshan small black tea", the ancestor of black tea. In the 1940s, Wu juenong, the contemporary tea saint, and Zhang Tianfu, the leader of tea industry, worked together with Jiang Runmei, the grandfather of Jiang Yuanxun, to develop and revive "Zhengshan small black tea". Zhengshan small black tea is the originator of the world's black tea, which has a history of more than 400 years. It is the leader of the black tea, conquering the domestic and foreign markets with its excellent quality, and is loved by tea makers. Zhengshan small black tea has a plump appearance, dark and moist color, red and charming soup color, high and long fragrance with rosin and special Alpine rhyme; it is not bitter, not astringent, light and sweet, pure and thick taste, fresh and moist, with a significant flavor of longan soup. Take a sip and meditate. It's like "half step in the sky, half step in the world". When milk, lemon, sugar and other substances are added alone or mixed, the fragrance will not fade and the mellow taste will not decrease, forming a brand-new black tea. The soup color is more gorgeous, the fragrance is more charming, and the taste is more diversified, making people forget and addicted. Zhengshan small black tea was first brought to Europe by Dutch merchants in 1604, and then entered the British royal family, and became a royal drink of the British royal family. It is said that the first thing for the British Queen to get up is to drink a cup of Zhengshan small black tea from tongmuguan. The royal family's favor also made Zhengshan small black tea set off the "afternoon tea" fashion which is now popular in Europe. Zhengshan small black tea was also a key product exported by the governments of Ming and Qing Dynasties to earn foreign exchange. In the late Qianlong period of the Qing Dynasty, 85% of all black tea exports in China were marked with the brand "Wuyi Bohea black tea". The huge trade volume not only caused the huge trade deficit between Britain and China, but also became one of the triggers of the Opium War in 1840. Zhengshan small black tea is also the originator of the world's black tea, and has produced the world-famous Qimen black tea, Assam black tea, Ceylon black tea, etc. The production of Qimen black tea benefited from Yu Ganchen, a county magistrate of Anhui who returned home from Chongan county (now Wuyishan City) in 1876. He brought the tree species, planting technology and production technology of small black tea in Zhengshan mountain to Qimen mountain area of Anhui Province and produced Qimen black tea. Assam black tea and Ceylon black tea were small black tea planted in Zhengshan mountain by European missionaries who preached in tongmuguan at that time Tree species and tea farmers who know how to plant and make small black tea in Zhengshan are successful in experimental production after they are brought to India. Zhengshan tea industry is committed to reviving the small black tea in Zhengshan. The company's "Yuanzheng" brand Zhengshan small black tea has won the first batch of national "origin mark" registration, and won the honorary titles of "Fujian famous brand", Fujian famous brand agricultural products, and "recommended brand of National Tea Association". Thanks to the ecological sound tea mountain in Wuyishan National Nature Reserve, the products have been awarded bcs of Germany, JAS of Japan and NOP of the United States for 16 consecutive years Tea certification. Since its establishment, the company adheres to the market-oriented, honest operation, and strives to restore the past glory of organic Zhengshan small black tea, focusing on the production of Zhengshan small black tea, organic oolong tea, organic white tea, etc. The company now operates a primary production plant with an area of more than 3000 square meters and a refining and processing plant with an area of more than 1500 square meters, with an annual production and processing capacity of more than 600 tons of finished tea; the company has more than 130 employees and more than 10 professional and technical personnel who can fully master all primary production and refining processes of Zhengshan black tea. The company operates 3925 Mu organic tea garden certified by bcs of Germany, JAS of Japan and NOP of the United States. More than 200 mu tea garden in organic conversion state is the earliest and largest international certified production base of organic tea in Fujian Province. After continuous development and improvement of the company, in 2012, the company's output value reached 200 million yuan, sales revenue was 136 million yuan, and tax payment was 12.13 million yuan. To solve the problem of sustainable development of rural areas in the reserve, more than 3200 tea farmers were driven, with a per capita income of more than 5000 yuan, providing an alternative mode for the construction of new rural areas. At the same time, the company has invested and purchased a garbage transport vehicle and more than 200 garbage recycling bins, which are provided free of charge to every villager, making special contribution to the ecological environment protection in the reserve, and creating good economic, social and ecological benefits. As early as 2004, Jiang Yuanxun tried to make green tea from tea buds of tongmuguan. Unfortunately, the experiment in that year did not achieve satisfactory results. However, making tea from tea buds of Zhengshan small tea tree is the first attempt of making traditional Zhengshan small black tea in hundreds of years, laying a foreshadowing for the birth of yanjunmei. In 2005, inspired by the suggestions of customers, the company specially selected special high-quality tea raw materials and handmade technicians, which were made by Mr. Jiang Yuanxun himself, and finally developed the high-end black tea series of Jinjunmei black tea and yinjunmei black tea in 2007. The quality of Jinjunmei black tea and yinjunmei black tea is very unique, and the output is very limited, which can be called the best black tea. Its appearance fills in the historical blank of high-end black tea, more importantly, it sets off a wave of black tea boom, which drives the recovery of domestic black tea. In 2008, Mr. Jiang Yuanxun, chairman of the company, won the tea industry Oscar Lu Yu award. Luo Shaojun, the awarding guest, member of the National Committee of the Chinese people's Political Consultative Conference and director of the national tea testing center, read out the awarding speech: "he was born in tongmuguan and grew up with a legend. In the stories of her parents, there is a kind of tea red like blood, gorgeous fragrance. She once swept the tea cups of European Ladies, and also made the poet Byron worship. However, in his memory, although the color of tea was so gorgeous, he could not recall the nameless and pale reality. With the tide rising and falling, Zhengshan small black tea seems to have gone back to the boudoir, only waiting for someone to open the cover of history again. In such a dilemma, he stood out and magically pointed out the thin tip of Wuyi rock tea with the artist's imagination. The left hand is gold and the right hand is silver. Zhengshan small black tea has obtained Nirvana rebirth between his fingers. " In 2010, Zhengshan tea industry won two awards of "golden bud Award" and "top ten black tea brands in China". Jiang Yuanxun also won the honorary titles of "top ten tea figures in Fujian in 2010" and "people of the year in Fujian in 2010" for his contribution to Fujian tea industry. In 2011, in China's "famous tea selection" of Shanghai International Tea Expo, the products developed by the company, such as jinshantang Jinjunmei and zhengshantang Feizixiao, ranked in the top 10 and won the gold medal. Zhengshan tea industry will adhere to the mission of "making the best black tea for the world", advocate elegant and healthy life style to the Chinese people who are constantly rich, hope to make outstanding contribution to the rejuvenation of Zhengshan small black tea, make outstanding contribution to the brilliance of China's black tea, and form a good life style of drinking tea for more and more Chinese people through continuous development and improvement Do your part.

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