FIRMUS飞鹤品牌怎么样 申请店铺

更新时间:2024-10-27
FIRMUS飞鹤是哪个国家的品牌?「FIRMUS飞鹤」是 黑龙江飞鹤乳业有限公司 旗下著名品牌。该品牌发源于黑龙江齐齐哈尔市,由创始人冷友斌在2002-05-28期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
FIRMUS飞鹤怎么样

飞鹤乳业始建于1962年,从美丽的"鹤城"齐齐哈尔起飞,迄今已有50余年专业乳品制造历史,是中国较早的奶粉生产企业。飞鹤专注于婴幼儿奶粉的研发和生产制造,旗下拥有星飞帆、超级飞帆、飞帆等系列产品,被誉为最安全的婴幼儿奶粉品牌,是拥有最完整全产业链的婴幼儿奶粉企业,并创造了五十余年的安全生产纪录。

目前,飞鹤已形成集生产、运营、销售为一体的现代化企业,拥有4座婴幼儿奶粉核心加工厂。飞鹤现已建成遍布全国的销售网络,超过95000家终端门店,近1000名一级经销商,覆盖全国32个省市自治区,现有员工两万余人,2013年销售额近50亿。另外,飞鹤旗下还拥有3家独立运作子公司及15家紧密合作公司。

飞鹤不惜成本用了10年时间,在北纬47度世界黄金奶源带上打造了中国婴幼儿奶粉行业第一条完整的全产业链,实现了从源头牧草种植、规模化奶牛饲养(大牧场)到生产加工、物流仓储、渠道管控乃至售后服务各个环节的全程可控,形成飞鹤乳业独有的全产业链模式。依托于全产业链优势,飞鹤合理布局了农场(专业农业公司)、牧场(专业牧业公司)和工厂,形成了“农、牧、工”三位一体的产业集群,并由此打造出“2小时生态圈”。飞鹤开创了中国乳企最佳的发展模式,为行业做出了典范。

得益于此,飞鹤在三聚氰胺奶粉等行业事件中独善其身,在民族奶业发生信任危机的时刻,挺身做出表率,赢得了更多消费者的信赖与选择。50余年来,飞鹤一直秉承专业、专注的信念打造适合中国宝宝的一贯好奶粉,专注于中国宝宝的体质和母乳营养研究。

当前,中国乳业进入了一个全新的“黄金时代”。在政策红利及市场环境的双重利好下,飞鹤将在传统渠道继续精耕细作基础上,不断拓宽销售渠道,发力婴童渠道及电商渠道等新兴渠道,逐渐由北方强势品牌向全国性强势品牌推进。

飞鹤将坚持做最值得信赖与尊重的婴幼儿营养专家,持续履行为中国消费者提供高适应的一贯好奶粉的责任和承诺!


Feihe dairy was founded in 1962, taking off from Qiqihar, the beautiful "he city". So far, it has more than 50 years of professional dairy manufacturing history. It is an earlier milk powder manufacturer in China. Feihe focuses on the R & D and manufacturing of infant milk powder. It has a series of products such as star flying sail, super flying sail and flying sail. It is known as the safest infant milk powder brand. It is an infant milk powder enterprise with the most complete industrial chain and has created a safe production record of more than 50 years. At present, Feihe has formed a modern enterprise integrating production, operation and sales, with 4 infant milk powder core processing plants. Feihe has established a nationwide sales network, with more than 95000 terminal stores, nearly 1000 first-class distributors, covering 32 provinces and autonomous regions, with more than 20000 employees and a sales volume of nearly 5 billion in 2013. In addition, Feihe has 3 independent operating subsidiaries and 15 close cooperation companies. Flying crane has spent 10 years at any cost to build the first complete industrial chain of China infant milk powder industry on the 47 degree north latitude world gold milk source belt, realizing the whole process control from the source grass planting, large-scale dairy farming (Ranch) to production and processing, logistics storage, channel management and control and even after-sales service, forming a unique full industrial chain model of flying crane dairy industry Type. Relying on the advantages of the whole industrial chain, Feihe reasonably arranged farms (professional agricultural companies), pastures (professional animal husbandry companies) and factories, forming a three in one industrial cluster of "agriculture, animal husbandry and industry", and thus creating a "two-hour ecosystem". Feihe has created the best development model for Chinese dairy enterprises and set a good example for the industry. Because of this, Feihe is independent in melamine milk powder and other industry events. At the time of trust crisis in the national milk industry, Feihe stands up to make an example and wins the trust and choice of more consumers. For more than 50 years, Feihe has been adhering to the professional and dedicated belief to build a consistent good milk powder suitable for Chinese babies, focusing on the research of Chinese babies' physique and breast milk nutrition. At present, China's dairy industry has entered a new "golden age". With the double benefits of policy dividend and market environment, Feihe will continue to expand its sales channels, launch new channels such as infant and child channels and e-commerce channels on the basis of continuous intensive cultivation of traditional channels, and gradually move forward from strong brands in the north to strong brands nationwide. Feihe will insist on being the most trustworthy and respected infant nutrition expert, and continue to fulfill the responsibility and commitment of Chinese consumers to provide high adaptive and consistent good milk powder!

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