北京出版品牌怎么样 申请店铺

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北京出版集团，是北京市较大的综合性出版机构，前身为1948年成立的北平大众书店。新中国成立后改为北京大众出版社。1956年，正式更名为北京出版社。岁月变迁、时代纵横，随着中国新闻出版体制改革的深入推进，北京出版社出版集团于1999年应运而生。2009年，转企改制更名为北京出版集团有限责任公司。

60多年筚路蓝缕、砥砺前行，北京出版集团现已发展成为拥有8家专业出版社、5家杂志社和14家子公司的大型文化企业，培育出北京出版社、北京十月文艺出版社、北京少年儿童出版社、北京美术摄影出版社、北京教育出版社、《十月》《父母必读》《少年科学画报》等出版品牌，打造了北教传媒、十月文学院、父母必读育儿传媒、京版北美、京版梅尔杜蒙等机构品牌，形象地印证了中国当代出版事业发展与壮大的历史。

北京出版集团始终秉承“崇尚价值以文化人”的出版理念，坚守主业，专注前行，出版了社科、文学、少儿、科学、生活、艺术、教育、音像、期刊等一大批反映中华优秀传统文化和具有鲜明时代特色的精品佳作。目前，集团共有员工850余人，年生产各类出版物7000余种。

北京出版集团以深厚的文化积淀和丰富的出版资源赢得了世界声誉，集团始终坚持“走出去”、“引进来”两种战略并举，广泛参与法兰克福、美国、伦敦、东京等国际大型书展，积极拓展海外市场，对外合作取得丰硕成果。集团还通过大型品牌营销活动不断拓展“京版集团”的品牌影响力和市场辐射力，积极尝试从图书“走出去”到企业“走出去”的战略转型。开创了中国出版集团在香港、新西兰、马来西亚、新加坡、台湾举办大型文化活动和精品书展的先河，充分展示了北京出版集团的出版实力和整体形象。

创新发展的强劲引擎，京版文化的内蕴动力，将催生出京版集团的跨越腾飞。励精图治的北京出版集团在新的起点上正开启探索的步伐，力争成为导向正确、主业突出、品牌优秀、特色鲜明、更富活力和竞争力的大型文化企业集团。

Beijing Publishing Group is a large comprehensive publishing organization in Beijing, formerly known as Beiping mass Bookstore established in 1948. After the founding of new China, it was changed to Beijing mass publishing house. In 1956, it was officially renamed Beijing Publishing House. With the development of China's press and publication system reform, Beijing Publishing Group came into being in 1999. In 2009, the company changed its name to Beijing Publishing Group Co., Ltd. Over the past 60 years, Beijing Publishing Group has developed into a large-scale cultural enterprise with 8 professional publishing houses, 5 magazines and 14 subsidiaries. It has cultivated Beijing Publishing House, Beijing October literature and Art Publishing House, Beijing Children's publishing house, Beijing Fine Arts Photography Publishing House, Beijing Education Publishing House, October, parents must read, and Youth Science pictorial 》Such publishing brands as Beijiao media, October arts college, parenting media, Beijing edition of North America, Beijing edition of Mel Dumont, etc., vividly confirm the history of the development and growth of China's contemporary publishing industry. Beijing Publishing Group always adheres to the publishing concept of "advocating value and cultural people", adheres to its main business, and focuses on its progress. It has published a large number of excellent works reflecting Chinese traditional culture and distinctive characteristics of the times, such as social sciences, literature, children, science, life, art, education, audio-visual, periodicals, etc. At present, the group has more than 850 employees and produces more than 7000 kinds of publications annually. Beijing Publishing Group has won world reputation with its profound cultural accumulation and rich publishing resources. The group has always adhered to the two strategies of "going out" and "bringing in". It has widely participated in large international book fairs such as Frankfurt, the United States, London and Tokyo, actively expanded overseas markets, and achieved fruitful results in foreign cooperation. Through large-scale brand marketing activities, the group has continued to expand the brand influence and market radiation of Beijing edition group, and actively tried to make a strategic transformation from "going out" of books to "going out" of enterprises. It has pioneered the holding of large-scale cultural activities and boutique book exhibitions by China Publishing Group in Hong Kong, New Zealand, Malaysia, Singapore and Taiwan, and fully demonstrated the publishing strength and overall image of Beijing Publishing Group. The strong engine of innovation and development and the inherent power of Beijing edition culture will give birth to the leaping and flying of Beijing edition group. The inspirational Beijing Publishing Group is starting to explore at a new starting point, striving to become a large-scale cultural enterprise group with correct orientation, outstanding main business, excellent brand, distinctive features, more vitality and competitiveness.

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