垂马大联盟VMA品牌怎么样 申请店铺
在跑步活动越来越纷繁的今天,垂直马拉松(爬楼梯)这项新兴的运动以其场地便利性和不受时间天气限制等优势获得了越来越多跑者的青睐,逐渐成为潮流运动的代表之一。
在高楼林立的都市,涌现了越多越多的垂直登高赛事,体育运营公司、地产商、大楼物业方等都有可能成为赛事的举办者,而拥有三年垂马赛事运营经验的VMA(Vertical Marathon Alliance)垂马大联盟借鉴了NBA联赛的经验,联合各城市的合作运营方,以共享品牌发展的理念,把垂马赛事的标准往从无到有,从有到精的方向发展,构建中国垂马赛事的权威标准,推动垂马文化在中国的发展。
垂直马拉松,简而言之就是跑楼梯运动,起源于1978年攀登美国帝国大厦的大众体育运动。如今全球有数百万人参与,它是一项跨越年龄、性别,不受场地、时间、天气限制的国际流行的健身运动,在国外甚至被称为“运动之王”。
在高楼林立的都市,不同标准不同规模的垂直登高赛事纷纷举办。借助垂马赛事的发展势头,VMA(Vertical Marathon Alliance)垂马大联盟借鉴NBA联赛的经验,联合北京、上海、广州、深圳、广西、安徽、江苏、山东等全国30多个城市合作运营方,共享VMA垂马赛事品牌资源,共筑中国垂马赛事的良好生态环境。另外,VMA垂马大联盟将根据已有的垂马赛事运营经验,从赛道设计、救援体系、安保体系、志愿服务体系、娱乐互动游戏体系等方面升级打造更权威更标准的垂马赛事。
与此同时,VMA垂马大联盟将高度重视参赛者的文化娱乐体验,邀请好莱坞音乐制作人为赛事度身定制主题曲《Here We Go》,邀请法国设计师克里斯蒂安·圣·吉尔作为设计顾问,在赛事中增加以the city pitares为故事主线的游戏闯关环节及相关主题活动,为赛事注入更多的文化内涵。据了解,VMA垂马大联盟将在四月底举行品牌战略发布会,文化品牌元素将会陆续亮相。
In today's more and more complex running activities, vertical Marathon (climbing stairs), a new sport, has been favored by more and more runners because of its convenience and not limited by time and weather, and has gradually become one of the representatives of the trend sports. There are more and more vertical climbing events in the city with high-rise buildings. Sports operation companies, real estate developers, building property owners, etc. are all likely to be the organizers of the event. VMA (vertical marathon alliance), which has three years of experience in the operation of horse riding events, has borrowed the experience of NBA League, combined with the cooperative operators of various cities to share the concept of brand development To develop the standards of horse racing from nothing to essence, to build the authoritative standards of Chinese horse racing, and to promote the development of horse culture in China. The vertical marathon, in short, is the stair running, which originated from the mass sports of climbing the Empire State Building in 1978. Today, millions of people participate in it. It is an international popular fitness movement that spans age, gender, and is not limited by venue, time and weather. It is even called "king of sports" in foreign countries. In the city with high-rise buildings, vertical climbing events with different standards and scales are held one after another. With the development momentum of vertical marathon, VMA (vertical marathon alliance) draws on the experience of NBA League and cooperates with more than 30 cities in China, such as Beijing, Shanghai, Guangzhou, Shenzhen, Guangxi, Anhui, Jiangsu, Shandong, to share the brand resources of VMA vertical marathon and build a good ecological environment for China's vertical marathon. In addition, VMA will upgrade and build a more authoritative and standard horse racing event from track design, rescue system, security system, voluntary service system, entertainment interactive game system and other aspects according to the existing horse racing operation experience. At the same time, VMA will attach great importance to the cultural and entertainment experience of competitors, invite Hollywood music producers to customize theme song "here wego" for the event, invite French designer Christian St. gill as design consultant, and add game breakthrough links and related theme activities with the city pitchers as the story line in the event, so as to inject more into the event Cultural connotation. It is understood that VMA will hold a brand strategy conference at the end of April, and cultural brand elements will appear one after another.
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