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Shaanxi Zhenzhang Food Co., Ltd., with the registered trademark of Yupinxuan, was established in 1999. It is a Hong Kong, Macao and Taiwan owned specialized food production company approved by Shaanxi foreign trade and economic cooperation. Its main products include about 200 kinds of products, such as cakes, bread, Chinese and Western food, moon cakes, zongzi, KFC hamburger, etc. The company is located in caotan ecological park, economic development zone, Xi'an City, Shaanxi Province, with a total area of 30 mu and a total planning area of 30860 square meters. It is mainly composed of parent-child interactive DIY cake, baking and sightseeing experience, business meeting and birthday party. At present, the first phase has invested about 80 million yuan. With the production tenet of "Taiwan flavor · delicacy", the brand strategy of "knowing Taiwan" and the business philosophy of "aspiring to be a food enterprise with conscience and morality", the company now has nearly 60 direct chain stores in Xi'an, Xianyang, Baoji, Weinan, Hanzhong and other regions, and develops more Taiwan flavor products to provide consumers with more delicious products Fresher, better quality and safer baking options. The company has opened online shopping services such as tmall mall, wechat mall, group purchase and take away. Through the online mall, it can order dried point, Western point, cake, zongzi, moon cake, crystal cake, etc., and enjoy the national distribution service! Let you enjoy the convenient shopping experience of shopping at home. Since its official opening on August 15, 2015, Yupinxuan theme baking culture and sightseeing factory has received thousands of people from relevant leaders inside and outside Shaanxi Province, as well as friends, media and the same industry on both sides of the Taiwan Strait. At present, it has received 30000 groups of families and more than 100000 people. Special projects include: DIY cake baking experience, magic kitchen visit, baking private course reservation, research activities, etc. In 2017, the company made a strategic decision to carry out the activity of "light luxury pastry and invite you to taste", mainly for enterprises to open free tasting and visiting, and for shopping malls and department stores to cooperate and interact with each other. At present, more than 70 large enterprises have applied for this business.

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