老鼎丰品牌怎么样 申请店铺

老鼎丰的糕点在哈尔滨久负盛名。

这“老鼎丰”字号，也颇有来历。传说清朝乾隆年间，二下江南的乾隆皇帝在品尝绍兴一家果匠铺的美味点心之后，钦赐这家果铺“老鼎丰”字号。从此，浙江绍兴老鼎丰果铺扬名神州，遍地开花。先后有西安、苏州、金华、宁波、沈阳、长春等多处老鼎丰分号创立，这些老鼎丰分号都是联号，联东，不联伙。虽然各自独立经营，但在业务往来上也能相互帮助，视若一家。

民国初年，1912年浙江绍兴人王阿大、许欣庭二人来到哈尔滨，在傅家店正阳大街上办起了“老鼎丰南味货栈”，是前店后厂，货栈主要经营南方风味的干鲜食品和地方名产，工厂则小批量生产南味点心。当时，哈尔滨的糕点作坊都用吊炉烤制食品，而老鼎丰却把南方通行的手提炉引进了哈尔滨。这种手提炉烤火均匀，烤出的点心色泽好、质量高，但炉盘体积小，只适合烤制小批量精细食品。

哈尔滨市民在当时还不太习惯吃南味点心，市场上尽是西式和京式点心。王阿大和许欣庭二人没有急于扩大南味点心的产量来和京、西糕点竞争，而是坚持做精细高质量的南味点心小批量投放市场，以便使哈尔滨市民逐步了解习惯南味点心。这期间，老鼎丰南味货栈主要经营南方各地的风味名产，如金华火腿、苏州肉松、南京板鸭、四川腊肉、福建桔饼、常州瓜条、松花皮蛋及烟酒、糖、茶、罐头等，同时还自制一些南肠、小肚、熏鸡等食品。这样，早期老鼎丰有一大半业务是批发兼零售各种南方风味名产，自制糕点的比重很小，糕点厂似乎只是南味货栈的点缀。

20年代初，老鼎丰以独家经营的南味食品和制做精良的南味糕点引起了哈尔滨消费者的兴趣。王阿大、许欣庭二人在哈尔滨经营了10余年之后，也逐渐摸透了哈尔滨消费者的口味，有意识地生产一些颇受哈尔滨市民喜欢的品种。他们在自制点心供不应求的情况下，相继添制了一些生产设备，扩大了产量，增加了产品种类，并且改进了部分产品的生产工艺。此时，老鼎丰的前店后厂已经初具规模，工人有30多名，房子共160多平方米。在这段时间里，老鼎丰南味货栈经营的自产点心比重逐渐加大，已由过去主要经销南方风味特产变为主要经销自产南味点心了。

30年代初，是老鼎丰的新盛时期，每天能出产千余斤各式糕点，当日就能销售一空。当时，一些有信誉的大商店在节日里都能凭借商店的信誉出售礼票(过去送礼讲究送礼票，受礼者自己持礼票到商店选购商品)，借以扩大商店和产品的影响，增加销售量。老鼎丰的点心成了节日不可缺少的礼品。每逢年节，老鼎丰都要出售几千元的礼票，不仅增加了销售额，还为老鼎丰招揽了许多顾客。

党的十一届三中全会以后，老鼎丰为了适应人民群众的生活需要，以创造新品种花样求发展，连年来川酥月饼、密制百果月饼获国家优质产品称号，蛋糕、油酥小水果、一口酥、开口笑获部优，儿童奶油果脯蛋糕、四季饼等获省优。老鼎丰的产品久盛不衰，是因为更加讲求配方科学，工艺独特，所以产品造型多样、花纹清晰、色泽鲜艳、皮馅均匀、果料匀称、细腻酥松。

今天的老鼎丰已发展成为注册资金1.2亿元，资产总额1.5亿元的大型食品企业，实力居黑龙江糕点厂家首位。目前，企业已投资1.2亿元在哈尔滨利民开发区建设老鼎丰食品工业园。解放后的几十年来，老鼎丰牌糕点获得了近百项各级政府、协会授予的奖牌，其销售市场覆盖哈尔滨市及黑龙江省十三个地市，连续三年通过省邮政速递将产品远销到全国各地，年产糕点数千吨，深受广大消费者喜爱，老鼎丰品牌糕点是婚庆、节日馈赠亲友的最好礼品。

Laodingfeng's Pastry has a long reputation in Harbin. This "old Dingfeng" brand has a long history. It is said that during the Qianlong period of the Qing Dynasty, the Emperor Qianlong of the south of the Yangtze River gave the fruit shop "laodingfeng" the name after tasting the delicious snacks of a fruit craftsman's shop in Shaoxing. Since then, the old Dingfeng fruit shop in Shaoxing, Zhejiang Province has become famous in Shenzhou and blossomed everywhere. There have been Xi'an, Suzhou, Jinhua, Ningbo, Shenyang, Changchun and many other old Dingfeng semicolons established, these old Dingfeng semicolons are united, United East, not united partners. Although they operate independently, they can also help each other in business transactions. In the early years of the Republic of China, Wang ADA and Xu Xinting from Shaoxing, Zhejiang Province, came to Harbin in 1912 and set up the "old Dingfeng Southern flavor warehouse" on Zhengyang Street of Fujiadian, which is the front store and back factory. The warehouse mainly deals with dry and fresh food and local famous products with southern flavor, while the factory produces Southern flavor snacks in small quantities. At that time, pastry workshops in Harbin used hanging ovens to bake food, while old Dingfeng introduced the portable ovens that were popular in the south to Harbin. The portable oven has the advantages of even fire, good color and high quality, but small size, which is only suitable for baking small batch of fine food. At that time, Harbin citizens were not used to eating Southern dim sum. The market was full of Western dim sum and Beijing dim sum. Wang Adai and Xu Xinting did not rush to expand the production of Southern dim sum to compete with Beijing and West dim sum, but insisted on making fine and high-quality Southern dim sum and putting it on the market in small quantities, so as to make Harbin citizens gradually understand the habit of Southern dim sum. During this period, the old Dingfeng South food warehouse mainly engaged in famous flavor products in southern China, such as Jinhua ham, Suzhou meat pine, Nanjing duck, Sichuan bacon, Fujian orange cake, Changzhou melon sticks, pine flower preserved eggs and tobacco, wine, sugar, tea, cans, etc., and also made some South sausage, tripe, smoked chicken and other foods. In this way, in the early days, most of laodingfeng's businesses were wholesale and retail of various famous Southern flavor products. The proportion of self-made cakes was very small, and the pastry factory seemed to be just the ornament of the southern style warehouse. In the early 1920s, laodingfeng attracted the interest of Harbin consumers with its exclusive Southern food and well-made Southern pastry. After operating in Harbin for more than 10 years, Wang ADA and Xu Xinting gradually got to know the taste of Harbin consumers and consciously produced some varieties that are popular with Harbin citizens. In the case of short supply of homemade snacks, they successively added some production equipment, expanded the output, increased the product variety, and improved the production process of some products. At this time, the front shop and back factory of old Dingfeng has begun to take shape, with more than 30 workers and 160 square meters of houses. In this period of time, the proportion of self-produced snacks operated by the old Dingfeng Nanwei warehouse has gradually increased, which has changed from the main distribution of special Southern flavor products in the past to the main distribution of self-produced Nanwei snacks. In the early 1930s, it was the new heyday of the old heyday. Every day, it could produce more than one thousand jin of all kinds of pastries and sell them out. At that time, some reputable stores could sell gift tickets on the basis of the store's reputation during the festival (in the past, gift giving used to pay attention to gift tickets, and the recipient went to the store with gift tickets to buy goods), so as to expand the influence of stores and products and increase sales volume. The dim sum of laodingfeng has become an indispensable gift for the festival. Every year, old Dingfeng sells several thousand yuan gift tickets, which not only increases sales, but also attracts many customers for old Dingfeng. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, in order to meet the needs of the people's life and to create new varieties and patterns for development, Lao Dingfeng has been awarded the title of national high-quality product for Sichuan crisp moon cake and dense hundred fruit moon cake for many years, the Ministry has won the title of cake, pastry small fruit, one mouthful crisp and kaikouziao, and the provincial has won the title of children's cream fruit cake and four season cake. Laodingfeng's products have been flourishing for a long time, because they are more scientific in formula and unique in technology. Therefore, the products have various shapes, clear patterns, bright colors, even skin and filling, well-balanced fruit materials, delicate and crisp. Today, laodingfeng has developed into a large-scale food enterprise with registered capital of 120 million yuan and total assets of 150 million yuan, ranking first in Heilongjiang pastry manufacturers. At present, the enterprise has invested 120 million yuan to build laodingfeng Food Industrial Park in Harbin Limin development zone. In the decades after liberation, laodingfeng brand pastry has won nearly 100 medals awarded by governments and associations at all levels. Its sales market covers Harbin and 13 cities in Heilongjiang Province. It has been sold to all parts of the country for three consecutive years through provincial postal express delivery, with an annual output of 1000 tons of pastry points, which is popular with consumers. Laodingfeng brand pastry is the best gift for relatives and friends in weddings and festivals Gifts.

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