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The designated enterprise of Yantai municipal government's "vegetable basket" project, adopting a one-stop production, supply and marketing business model, has built a vegetable basket project integrating vegetable retail, e-commerce service and catering distribution. Founded on March 7, 2012, Yantai yipinxian vegetable Co., Ltd. was established under the initiative and high attention of leaders of all levels of municipal government departments, and it is the target of Yantai municipal government's "vegetable basket" project Enterprises. Relying on the original ecological vegetable base of tens of thousands mu in Kunyu Mountain, a national 5A level protected area, and the ecological greenhouse agreed by the company and the farmers, the company adopts a one-stop production, supply and marketing operation mode to solve the problem of high price of vegetable basket and guarantee the people's "tongue and tongue" with a sound five-level inspection mechanism of "from source to table" and a vegetable quality safety system that can be traced throughout the process Safety on the tip. ". Over the past few years, the company's chain of fresh food stores in Yantai has grown to more than 40, serving tens of millions of people and more than 30 large-scale enterprises and institutions with high-quality and low price products. While achieving a growth rate of more than 20 times of the operating revenue during 2012-2015, the company has successfully built a "little-known" e-commerce marketing platform, which not only improves service efficiency, but also ensures new dishes Fresh, but also save operating costs, benefit the general public. On October 21, 2015, the company officially landed on the new third board in Beijing. With the new development strategy of the company, in order to adapt to the service system of innovation, ecology, safety, rapidity and benefiting the people, and create the high-quality service of "delivering health directly to your home", at the beginning of 2016, the company launched the brand image of "Zhijia", built and standardized the vegetable retail outlets, built the building intelligent terminal, and built the trinity of vegetable retail, e-commerce service and catering distribution "Zero distance vegetable basket project", to solve the "last kilometer" logistics delivery problem, develop a safer, faster and better service experience, and create a leading representative "zero distance vegetable basket project leader" in China's fresh food industry.

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