直家品牌怎么样申请店铺

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直家在蔬菜行业中的票数：579 更新时间：2026-01-30

直家是哪个国家的品牌？「直家」是烟台一品鲜蔬菜股份有限公司旗下著名品牌。该品牌发源于山东省烟台市，由创始人曲 * 家在2012年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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烟台市政府“菜篮子”工程定点企业，采取一站式产供销经营模式，打造了蔬菜零售、电子商务服务和餐饮配送三位一体的菜篮子工程

烟台一品鲜蔬菜股份有限公司在市政府各级部门领导的倡导和高度关注下成立于2012年3月7日成立，是烟台市政府“菜篮子”工程定点企业。公司以在国家5A级保护区昆嵛山拥有的几万亩原生态蔬菜基地和公司+农户协议生态大棚为依托，以健全的“从源头到餐桌”的五级检验机制和全程可跟踪溯源的蔬菜质量安全体系为保障，采取一站式产供销经营模式，解决了菜篮子高菜价的问题，保障人民群众“舌尖上的安全”。

几年间的发展，公司在烟台市内的连锁生鲜店己发展至40余家，以高质里、低价格的产品服务于千万民众和30多家大型企、事业单位，在实现2012年-2015年期间营业收入 20多倍的增长速度的同时，成功打造了“鲜为人知”电商营销平台．既提高了服务效率，保障菜品新鲜，又节约了经营成本，惠及广大民众。

2015年10月21日．公司在北京正式登陆新三板。

随着公司新的发展战略晋署．为适应创、生态、安全、快捷、惠民的服务体系，打造“把健康直接送到您家”的优质服务，2016新年伊始，公司启用“直家”品牌象，新建、规范提升蔬菜零售网点，建设楼宇智能终，打造蔬菜零售、电子商务服务和餐饮配送三位一体“零距离菜篮子工程”，解决“最后一公里”物流配送送问题，开拓更安全、更快捷、更优质的服务体验，打造中国生鲜产业前沿、有代表性的“零距离菜篮子工程领跑者。

The designated enterprise of Yantai municipal government's "vegetable basket" project, adopting a one-stop production, supply and marketing business model, has built a vegetable basket project integrating vegetable retail, e-commerce service and catering distribution. Founded on March 7, 2012, Yantai yipinxian vegetable Co., Ltd. was established under the initiative and high attention of leaders of all levels of municipal government departments, and it is the target of Yantai municipal government's "vegetable basket" project Enterprises. Relying on the original ecological vegetable base of tens of thousands mu in Kunyu Mountain, a national 5A level protected area, and the ecological greenhouse agreed by the company and the farmers, the company adopts a one-stop production, supply and marketing operation mode to solve the problem of high price of vegetable basket and guarantee the people's "tongue and tongue" with a sound five-level inspection mechanism of "from source to table" and a vegetable quality safety system that can be traced throughout the process Safety on the tip. ". Over the past few years, the company's chain of fresh food stores in Yantai has grown to more than 40, serving tens of millions of people and more than 30 large-scale enterprises and institutions with high-quality and low price products. While achieving a growth rate of more than 20 times of the operating revenue during 2012-2015, the company has successfully built a "little-known" e-commerce marketing platform, which not only improves service efficiency, but also ensures new dishes Fresh, but also save operating costs, benefit the general public. On October 21, 2015, the company officially landed on the new third board in Beijing. With the new development strategy of the company, in order to adapt to the service system of innovation, ecology, safety, rapidity and benefiting the people, and create the high-quality service of "delivering health directly to your home", at the beginning of 2016, the company launched the brand image of "Zhijia", built and standardized the vegetable retail outlets, built the building intelligent terminal, and built the trinity of vegetable retail, e-commerce service and catering distribution "Zero distance vegetable basket project", to solve the "last kilometer" logistics delivery problem, develop a safer, faster and better service experience, and create a leading representative "zero distance vegetable basket project leader" in China's fresh food industry.

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