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奇强品牌诞生于1992年，品牌所属南风化工集团股份有限公司，是一个跨全国十个省（市）区、跨行业的特大型企业集团。南风集团控股股东为山西焦煤运城盐化集团有限责任公司，实际控制人为山西焦煤集团。南风集团1996年4月组建，1997年在深交所发行A股，成为国有控股上市公司。现有5个分公司、19个子公司，总资产35亿元，销售收入32亿元，是国家重点扶持的520家企业之一。

“奇强”系列洗涤剂是驰名保护、国家免检产品、中国名牌产品。产品包括洗衣粉、皂类、液洗、牙膏等，其中洗衣粉、皂类、液洗的产销量目前均在全国名列前茅。在2000年，与沃尔玛正式签署了战略合作伙伴协议，为沃尔玛自有品牌做OEM，双方又合作共推奇强洗衣粉。

奇强经过二十年的成长，其硬朗、去污强，性价比好的个性和形象已经形成。从品牌定位角度来讲，“奇强”本身也是一个极富内涵的品牌，引伸空间很广。它最先源自“配方奇特，去污力强”的功效性广告词，一改以往洗涤品类简单以动植物命名的柔和之气，突现出一种阳刚之美，品牌本身就传达出差异化的诉求，具有鲜明的特征。长期以来，奇强被消费者认同为一个积极向上的，有开拓精神的，相当有责任感的形象。它沉稳而不虚华、感性而不轻浮，触动着消费者潜意识之中追求上进的神经。与其它同类品牌相比，奇强更多地体现着父性的坚强色彩。

奇强品牌的核心及本质：洗涤第一品牌、专业洗涤、洗涤专家

品牌表现：去污真功夫

品牌根基：精于料、优于质、惠于民

Qiqiang brand was born in 1992. It belongs to Nanfeng Chemical Industry Group Co., Ltd. and is a super large enterprise group that spans ten provinces (cities) and regions and industries across the country. The controlling shareholder of Nanfeng group is Shanxi Coking Coal Yuncheng Salt Chemical Group Co., Ltd. and the actual controller is Shanxi Coking Coal Group. Nanfeng group was established in April 1996 and issued a shares in Shenzhen Stock Exchange in 1997, becoming a state-owned holding listed company. Now it has 5 branches and 19 subsidiaries with total assets of 3.5 billion yuan and sales revenue of 3.2 billion yuan. It is one of the 520 enterprises supported by the state. "Qiqiang" series detergents are well-known protection, national inspection free products and China's famous brand products. The products include washing powder, soap, liquid wash, toothpaste, etc., among which the production and sales volume of washing powder, soap and liquid wash are currently among the best in the country. In 2000, we formally signed a strategic partner agreement with Wal Mart to make OEM for Wal Mart's own brand, and the two sides cooperated to promote Qiqiang washing powder. After 20 years of growth, Qiqiang has formed its strong personality and image with strong decontamination and good cost performance. From the perspective of brand positioning, "Qiqiang" itself is also a brand with rich connotation, with a wide extension space. It originated from the effective advertising words of "unique formula and strong decontamination". It changes the soft air of the past washing category simply named after animals and plants, and highlights a kind of masculine beauty. The brand itself conveys the appeal of travel alienation, with distinct characteristics. For a long time, Qiqiang has been recognized by consumers as a positive, pioneering and responsible image. It is steady but not flashy, perceptual but not frivolous, which touches the nerve of consumers' subconscious pursuit of progress. Compared with other similar brands, Qiqiang more embodies the strong color of paternity. Core and essence of Qiqiang brand: the first brand of washing, professional washing and washing expert brand performance: decontamination real Kungfu brand foundation: excelling in materials, superior to quality and benefiting the people

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