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红牛（RedBull）是全球较早推出且较成功的功能饮料品牌。1966年，红牛维生素功能饮料诞生于泰国，迄今已有近半个世纪的发展历史。凭着优秀的品质和卓越的声誉，红牛功能饮料已畅销全球160多个国家和地区。

1995年12月，红牛以全球战略眼光和对中国市场发展的信心来到中国，成立了红牛维他命饮料有限公司（下称红牛公司），大力开拓国内市场。“补充体力、精力十足”、“渴了喝红牛，困了、累了更要喝红牛”等广告语开始广为传诵，红牛品牌也为广大消费者所喜爱，为社会公众所熟知。

近二十年来，红牛公司构建了先进的企业理念和有效的管理模式，重在引导和培育消费者追求梦想、挑战自我的积极态度和行动。红牛公司不仅构建了覆盖全国的品牌推广、销售及分销网络及机构，为消费者提供高品质产品，随时随地享受能量生活；而且以“功能饮料市场先入者”的地位和优势，填补了国内饮料市场的空白，并迅速使产品遍布全国市场。

目前，红牛公司在中国拥有设在北京怀柔、湖北咸宁、广东佛山、江苏宜兴、海南海口的五个现代化标准生产基地，满足消费者需求。红牛饮料生产制造的各个环节都严格按照GMP和SSOP管理规范进行，并先后通过了ISO9001:2000认证、ISO14001:2004认证、ISO22000:2005认证以及安全饮品认证等认证，为红牛饮品的高品质和健康安全打下了坚实的基础。

Red Bull is an earlier and more successful functional drink brand in the world. In 1966, Red Bull Vitamin functional drink was born in Thailand, which has a history of nearly half a century. With excellent quality and reputation, Red Bull functional drinks have been sold well in more than 160 countries and regions around the world. In December 1995, Red Bull came to China with a global strategic vision and confidence in the development of the Chinese market, established Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as red bull company), and vigorously explored the domestic market. "Supplement physical strength, full of energy", "thirsty to drink red bull, sleepy, tired to drink Red Bull" and other advertising words began to be widely read, Red Bull brand is also loved by the majority of consumers, known by the public. In the past two decades, Red Bull company has established advanced enterprise concept and effective management mode, focusing on guiding and cultivating consumers' positive attitude and actions of pursuing dreams and challenging themselves. Red Bull company not only built a nationwide brand promotion, sales and distribution network and institutions to provide consumers with high-quality products and enjoy energy life anytime and anywhere, but also filled the gap in the domestic beverage market with the position and advantages of "the first entrant in the functional beverage market" and quickly spread the products throughout the national market. At present, Red Bull has five modern standard production bases in China, which are located in Huairou, Beijing, Xianning, Hubei, Foshan, Guangdong, Yixing, Jiangsu and Haikou, Hainan, to meet the needs of consumers. All links of Red Bull beverage production and manufacturing are carried out in strict accordance with GMP and SSOP management specifications, and have passed ISO9001:2000 certification, ISO14001:2004 certification, ISO22000:2005 certification and safety drink certification, laying a solid foundation for the high quality, health and safety of Red Bull beverage.

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