和兴白花油品牌怎么样 申请店铺
注册于1935年,香港上市公司,常用于疏风止痒/理气止痛/消疲提神/关节酸痛/伤风感冒/头痛鼻塞/扭伤等
和兴白花油的历史可追溯到1927年的马来西亚-槟城,当时,和兴白花油始创人颜玉莹先生研制出一种可供涂擦用的药油,亦就是现时家传户晓之和兴白花油。
初期研制成的和兴白花油只供私人使用,由于这种药油疗效显著,极受亲朋戚友欢迎,因此,颜先生决定大量生产这种药油,并向市场销售。由于颜先生钟情于水仙花(即白花),故把这药油命名为「白花油」。而有关白花油的商标,则是由颜刘昆珠女士于1935年在新加坡注册。
随着在槟城及新加坡的成功,颜先生遂将注意力转移到其他地方,当时他洞悉到香港的优势,故决定前来香港发展。为了能在市场上分一杯羹,颜先生采取一系列策略性的市场推广,包括利用在当时相当独特的大型户外广告,由著名的粤剧艺人协助宣传,以及积极参与1953年及以后多届由中华厂商联合会主办的香港工业产品展览会(工展会),以确立和兴白花油作为多用途健康药油的市场地位。
Registered in 1935, it is a Hong Kong listed company. It is commonly used in relieving wind and itching, regulating qi and relieving pain, relieving fatigue and refreshing, joint soreness, cold, headache, nasal congestion, sprain, etc. and xingbaihua oil. Its history can be traced back to Malaysia Penang in 1927. At that time, Mr. Yan Yuying, the founder of hexingbaihua oil, developed a kind of medicine oil that can be used for wiping, which is known as hexingbaihua oil. The Hexing white flower oil developed in the early stage is only for private use. Because of its remarkable curative effect, it is very popular with relatives and friends. Therefore, Mr. Yan decided to mass produce the oil and sell it to the market. As Mr. Yan is fond of Narcissus (white flower), he named the oil "white flower oil". The trademark of white flower oil was registered by Ms. Yan Liu kunzhu in Singapore in 1935. With his success in Penang and Singapore, Mr. Yan turned his attention to other places. At that time, knowing the advantages of Hong Kong, he decided to come to Hong Kong for development. In order to get a share of the market, Mr. Yan adopted a series of strategic marketing promotion, including the use of large-scale outdoor advertising which was quite unique at that time, with the help of famous Cantonese opera artists, and actively participated in the 1953 and later Hong Kong Industrial Products Exhibition (Industrial Exhibition) sponsored by the Federation of Chinese manufacturers to establish and promote white flower oil as a multi-purpose health medicine oil Market position.